LinkedIn Hashtag Analytics: Tips, Tricks, and Strategies

Updated on April 12, 2023

7 min to read

Head of Marketing @ Vista Social

Published April 11, 2023

LinkedIn Hashtag Analytics: Tips, Tricks, and Strategies
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LinkedIn hashtag analytics are the most effective way to up your engagement and boost visibility on your LinkedIn posts.

LinkedIn’s completely transformed from a basic job-hunting platform into a vibrant hub for networking, content sharing, and personal branding.

The platform’s evolution has led to an influx of opportunities but also fierce competition!


That’s where LinkedIn hashtag analytics comes in.

So, how many hashtags should you be using? What kind of hashtags are out there? And where should you put them – in the caption or the comments?

We’re sharing all the details in this blog post. ✨

Table of contents

What is LinkedIn hashtag analytics?

LinkedIn hashtag analytics is all about keeping tabs on and assessing the impact of the hashtags you incorporate into your posts, articles, company page, and profile.

Diving into the data helps you better understand which hashtags truly resonate with your audience.

In turn, this allows you to discover related hashtags, expand your reach, and fine-tune your strategy for maximum engagement and visibility.

How do LinkedIn hashtags work?

LinkedIn hashtags are a way to label and categorize your content on the platform.

By using relevant and popular hashtags, you can help LinkedIn categorize your content and make it easier for users to discover.

Hashtags on LinkedIn increase your content’s visibility by appearing in search results when users search for a specific topic or industry.

LinkedIn’s algorithm uses hashtags to categorize content and suggest it to users who may be interested in it.

Using hashtags strategically on LinkedIn can increase the reach and engagement of your content on the platform.

FYI: Vista Social’s Hashtag Tools are trusted by thousands of social media managers, brands, and agencies to find relevant hashtags, analyze their performance, and more. 👀

Why you should track LinkedIn hashtag analytics

Boost Engagement

Tracking LinkedIn hashtag analytics helps you create content that resonates with your audience, driving engagement and encouraging interactions.

You wouldn’t want to continually see posts that you don’t care about – and neither do your followers.

By understanding which hashtags perform best, you can tailor your content to your audience’s interests and boost your online presence.

Expand Your Reach

Hashtag analytics provides insights into which hashtags are relevant and popular, allowing you to tap into new audiences and grow your professional network.

Just because it sounds like a good hashtag to add doesn’t mean people are actually searching for it.

Adding hashtags that are highly searched can provide an additional placement for your post to appear on LinkedIn.

This opens up exciting new opportunities for collaboration and networking, and professional development.

Optimize Your Content Strategy

Hashtag analytics allows you to fine-tune your LinkedIn content strategy and make your content stand out.

By identifying the most effective hashtags, you can attract attention, increase engagement, and build a loyal following.

This helps you establish your personal brand and become a go-to resource in your field.

Stay Ahead of Trends

Tracking hashtag analytics keeps you informed about emerging trends and popular topics in your industry.

This knowledge helps you create timely, relevant content that resonates with your audience and showcases your expertise.

By staying ahead of the curve, you can continue to grow your online presence and maintain your status as a leader in your industry.

Measure Success

Hashtag analytics provides valuable data to measure the success of your LinkedIn strategy.

By monitoring metrics like reach, engagement, and impressions, you can make data-driven decisions and improve your approach.

This helps you understand what works and what doesn’t, allowing you to adapt your strategy and achieve your goals.

Best ways to track LinkedIn analytics

1. Native LinkedIn Analytics

LinkedIn offers a basic analytics tool to track the performance of your posts, articles, and company page.

It’s a great starting point for understanding your audience and measuring the impact of your content.

To start tracking LinkedIn analytics, you don’t need anything besides the internet – it’s that easy!

To get started, simply open up and search for the hashtag you want to use.

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Hit Enter (or Return on a Mac) to check out the hashtag you searched for, or you can use this URL to go directly to the hashtag’s results page:

Replace “Twitter news” with the hashtag you want to use (leave in “%23” — that’s the hashtag symbol in browser-speak).

Once you’ve found the hashtag you want to evaluate, click on it to see the follower count.

While it’s not an exact science, this number can help you estimate if your post has a good chance of appearing in people’s home feeds or not.

Keep a spreadsheet of the hashtags you plan to use and their follower counts, and try different ones in your content to measure their impact on your reach as part of your regular social media audit.

2. Using Vista Social

Working on LinkedIn directly can be time-consuming, which is why it’s more efficient to integrate LinkedIn hashtag analytics into your social media content planning process in Vista Social.

With Vista Social, you can access a wide range of powerful tools such as hashtag suggestions, optimal time, and competitor analysis reports helping you optimize your LinkedIn post-performance.

The hashtag suggestion tool allows you to quickly and easily find the most relevant and popular hashtags for your content, saving you time and effort in your social media planning.

Plus, you can create saved hashtag groups, so when it comes time to post, you don’t have to manually type everything out! Phew.


Once your post is ready to go, you can then take advantage of the Optimal Time feature, which uses data-driven insights to determine the best times to post your content for maximum engagement.

Oh, and did we mention the reporting?

Not only can you see which hashtags have generated the most engagement, but you can also run competitor analysis reports uncovering insights into your competitors’ hashtag strategies.

Plus, no app download is required to eat up all your storage or spreadsheets to lose track of – everything is directly in your Vista Social dashboard. 😉

Check and mate.

The top 50 most popular LinkedIn hashtags in 2023

As a marketer, you know that using popular hashtags on social media doesn’t always guarantee more reach and engagement.

In fact, ultra-popular hashtags are less likely to be seen by your audience.

However, staying on top of trending hashtags can be a helpful way to boost your content’s visibility and reach on social media.

That’s why we’ve compiled an up-to-date list of the top 50 hashtags on LinkedIn based on usage over the last month:

  1. #linkedin
  2. #jobs
  3. #business
  4. #marketing
  5. #career
  6. #digitalmarketing
  7. #socialmedia
  8. #networking
  9. #entrepreneur
  10. #leadership
  11. #motivation
  12. #technology
  13. #management
  14. #sales
  15. #humanresources
  16. #finance
  17. #success
  18. #startup
  19. #training
  20. #education
  21. #recruitment
  22. #work
  23. #hr
  24. #branding
  25. #innovation
  26. #productivity
  27. #consulting
  28. #customerexperience
  29. #coaching
  30. #strategy
  31. #digitaltransformation
  32. #employeeengagement
  33. #personaldevelopment
  34. #artificialintelligence
  35. #diversityandinclusion
  36. #contentmarketing
  37. #careerdevelopment
  38. #finance
  39. #publicrelations
  40. #marketingstrategy
  41. #salesenablement
  42. #b2b
  43. #socialselling
  44. #dataanalytics
  45. #cloudcomputing
  46. #workfromhome
  47. #brandmanagement
  48. #onlinelearning
  49. #remotework
  50. #talentacquisition

In need of some hashtag inspiration? Use Vista Social’s Hashtag Suggestion feature and discover the best hashtags for your account in seconds!

How many LinkedIn hashtags should you use on your posts?

LinkedIn recommends using 3-5 relevant and popular hashtags per post to strike a balance between categorizing your content and avoiding overwhelming your audience.

As we’ve previously mentioned, using too many hashtags on social media platforms like LinkedIn can make your content appear spammy and desperate for attention.

But, the right mix of hashtags allows you to categorize your content and make it more discoverable to your target audience without overwhelming them with too many hashtags.

By using fewer hashtags, you can improve the accuracy of self-categorization, making it easier for the platform to categorize your content accurately for better discoverability.

What are the different types of LinkedIn hashtags?

When selecting hashtags for your posts, it’s important to consider the different types of hashtags you can include. This helps ensure that your hashtag strategy is comprehensive and effective.

There are five main types of hashtags to consider:

  1. Location-based hashtags: These are hashtags related to a specific location or region. They can be used to increase visibility within a local community or to attract travelers and tourists.
  2. Branded hashtags: These are unique hashtags created by a brand to represent their company, products, or campaigns. They can be used to encourage user-generated content and to build brand awareness.
  3. Industry hashtags: These are hashtags related to your niche or industry, such as #SocialMediaManagers or #ContentCreators. They can be used to increase your reach within a specific audience.
  4. Community-focused hashtags: These are hashtags used to bring together a specific community or group of people, such as #RemoteWorkers or #WomenInTech.
  5. Descriptive hashtags: These are hashtags that describe the content of your post, such as #WoodwickCandles or #SheaButterProducts.

There’s no set formula for how many of each type of hashtag to use, but keeping them in mind can help provide inspiration and guide your strategy.

Pro Tip: Try using 3-5 of the same hashtag types per post and then compare post engagement in your Vista Social reports tab to see what drives the most engagement!

LinkedIn hashtag analytics FAQ

How do you analyze hashtags on LinkedIn?

You can analyze hashtags on LinkedIn directly from the social network or by using a LinkedIn Hashtag Analytics tool to find the top hashtags for your post.

Using a third-party tool such as Vista Social allows you to access additional features for you to analyze your hashtags on LinkedIn, like competitor analysis reports to find hashtag gaps.

How to find out how many people follow a hashtag on LinkedIn?

To find out more about a specific hashtag on LinkedIn, simply type it into the platform’s search bar and select it from the results. This will show you the hashtag’s follower count and current trending posts that use the hashtag.

Are hashtags effective on LinkedIn?

Certainly! Unlike other social media algorithms, LinkedIn hashtags have a greater likelihood of increasing the visibility of your content to a wider audience.

Ready to take your social media strategy to the next level? With Vista Social, you can plan, schedule, analyze, and promote your content across all your social platforms, all in one place. Plus, get valuable insights into your performance and optimize your content for even better results. Sign up for Vista Social today, and let’s grow your social media presence together! 💙✨

About the Author

Head of Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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