Instagram Threads Statistics: Active Users, Growth, Etc.

Instagram Threads helps you connect with your client’s followers through quick posts that work well with visual content. It’s easy to join fast-moving conversations because the platform now feels like a natural part of daily social interaction.

Competition on Threads has picked up, but you can still help your client stand out with consistent posting and real conversations that feel natural on the platform. 

To help you understand how Threads is evolving, check out the updated Instagram Threads statistics we pulled together for you. 

You already have everything you need below, all in one place and updated so you’re not working with old numbers or outdated assumptions. 

Instagram Threads: A quick overview

Head of Instagram Adam Mosseri shared this about Meta’s Threads app…

“The idea is to hopefully build an open, friendly space for communities.”

It makes you wonder if Threads turned into the kind of space it set out to be. 

Before you look at the stats, here are a few key details about how Threads started. 

Owned by	Meta Platforms, Inc.
Headquarters	California
Launch date	July 6, 2023
Platform type	Social networking
Availability	Threads is available in more than 100 countries, including the United States and the European Union.
Popular as	An X (formerly Twitter) alternative
Supported languages	Over 30 languages
Post character limit	Up to 500 characters, plus support for photos, links, carousels, and videos up to five minutes.

Key Instagram Threads statistics

• Threads now reportedly has around 400 million monthly active users.
• Earlier forecasts expected Threads to grow slowly, but real adoption has moved much faster than those early predictions.
• Users shared 95 million threads and picked up more than 190 million engagements during the first day, which helped set the tone for how fast the platform would grow.
• Threads rolled out across more than 100 countries during its launch, with the EU joining shortly after as Meta expanded availability.
• U.S. activity surged during the launch window, then eased as the initial excitement settled. It offers a quick look at how the platform adjusted after its first wave of sign-ups.

Instagram Threads statistics on forecast revenue

Meta has not released official revenue numbers for Threads, but the company continues to expand its monetization plans through branded content tools and ad options tied to Instagram. You’ll likely see more clarity as Meta adds new features and updates its reporting across the Meta family of apps.

You’ll also notice that most monetization activity still runs through Instagram’s existing ad system, which makes it easier to build on workflows you already use.

Instagram Threads statistics on downloads by country

Threads pulled in about 73 million reported downloads during its first month, which gave the platform strong early momentum after launch.

If you look at those early numbers, you can see how quickly Threads picked up speed as more people joined and started exploring the platform.

Instagram Threads statistics on user base and age demographics

Threads reached 100 million signups within five days, making it the fastest app to hit that milestone at the time. 

• Threads is estimated to have about 115 million daily active users, which shows how much engagement has grown since its launch.
• Recent data suggests many Threads users are now aged 25 to 34, indicating the platform attracts a substantial young-adult to early-millennial audience.
• People now spend more time browsing Threads since it has grown into a place for quick reactions and light conversations throughout the day.

You can see how these patterns shaped the way people settled into the platform as it kept rolling out new features.

Instagram Threads statistics on reasons for downloading the app according to Gen Z users in the US

A launch-year survey showed that many Gen Z users downloaded Threads because it looked fun and offered a fresh place to post without the pressure of older platforms. 

Many people also downloaded Threads because they wanted a calmer alternative to X.

And you’ll still see shades of those early motivations today whenever a new user joins Threads. Curiosity usually kicks things off, then people stick around because they like how simple it feels to post without thinking too hard about it.

Instagram Threads statistics on user signups

Threads pulled in over 30 million signups in the first 24 hours, with celebrities, journalists, and major brands joining right away. 

Early download activity spiked during the launch month, then settled into a steadier pace as the platform found its rhythm.

You can see how that early momentum shaped the way people started using Threads, since the platform kept pulling in new users even after the early excitement started to settle.

Plan and develop Instagram Threads content with Vista Social

Threads now offers an official API, so scheduling and publishing options are starting to open up across different platforms as the ecosystem keeps evolving.

And the best social media management platform for the job is Vista Social.

The platform helps you plan content for your clients, shape each idea with more clarity, then keep everything organized as you publish across Instagram and Threads.

You can use Vista Social’s Publisher to create your clients’ Instagram in-feed posts, Reels, and Stories and schedule them to auto-publish. If you ever get stuck on what to post, you can pull inspiration from these Instagram Threads Ideas to keep things fresh.

The Publisher also includes an AI Assistant that can help you write photo dump captions, plus a mix of Story taglines and descriptions for photos and videos. If you want a better understanding of how your clients’ Stories are viewed, this guide to Instagram Story Viewer Order can help you make sense of the pattern.

You can also use the AI Assistant to reply to followers through the platform’s Social Inbox, which brings all your clients’ messages and comments into one place.

Another handy trick is using the AI Assistant to create other types of content, including Instagram Notes. If you want a few prompts to play with, these Instagram Notes Ideas can make the process easier. 

The content calendar gives you a clear view of each post your clients manage across Instagram and other platforms.

Another helpful Vista Social feature is Vista Page, a link in bio tool that lets you build customizable landing pages and micro websites. 

Vista Social also gives you helpful reporting and analytics tools so you can track your clients’ Instagram content and see how their Threads activity performs as the platform’s analytics continue to grow. 

You’ll find it a lot easier to keep everything organized when all your Instagram and Threads activity lives in one place, especially when you’re managing multiple clients.

Stay up to date on the latest Instagram Threads statistics

Tracking Instagram Threads numbers reveals how the platform changes. That insight helps you build smarter engagement strategies and create content that fits the way people use Threads today.

You can streamline your Threads and Instagram content planning with Vista Social, especially now that both platforms play a bigger role in daily conversations. If you want an easier way to handle everything across Threads and Instagram, Vista Social gives you a setup that keeps your process simple.

Create your Vista Social account today so you can streamline your workflows and manage everything in one place. 

Instagram Threads FAQs

How many people use Instagram Threads?

Current estimates show that Threads has a big and active user base, and you’ll see that in the steady flow of posts and conversations happening each day.

Does Instagram Threads have analytics features?

Yes. Threads has continued to add more analytics features over time, and you can track basic details about how people interact with your posts.

You can also see who liked, replied to, reposted, or quoted your clients’ posts, which helps you get a feel for what’s working. You’ll notice that the analytics keep improving as Meta folds more insights into the app, so it’s getting easier to understand what kind of content your audience responds to.

Is Threads still growing?

Threads keeps growing, which shows up in the steady flow of activity across the feed each week. Meta continues to introduce updates that shape how people share content and take part in conversations, creating more chances for users to strengthen their presence on the platform.

And with more features rolling out across Instagram and Threads, it’s getting easier for brands and creators to build a consistent presence.