Instagram Threads Ideas: What to Post on Threads to Get Views

Want high-performing posts for your Instagram Threads?

Are you looking for content ideas that will get you TONS of views, shares, or even leads?

You’re in the right place because, in this guide, we’ll share several Instagram Threads ideas that will help you dominate the space.

Instagram Threads is the latest player in social media platforms.

It provides a new space for your clients to converse and connect with their target audiences and potential customers, so you absolutely need to help them dominate IG Threads.

What you will learn

• What is Instagram Threads?
• Top 8 Instagram Threads Ideas to inspire you
• Additional resources
• Instagram Threads ideas FAQs
• Achieve Instagram marketing success with Vista Social

What is Instagram Threads?

Before we talk about the best content pieces to post on Threads, let’s get to know the platform first.

Threads is a text-based social media app by Instagram that lets you view and share public conversations. As of 2024, the app has 130 million active users.

You can post threads, follow other profiles, and reply to other threads—short pieces of text, photos, videos, links, or combinations of these.

Followers can see your threads and replies from their profiles and feeds. They can also reply to your posts, share, like, and quote your content.

Users with an Instagram account can create a profile on Threads.

You can think of Threads as an expansion of Instagram through mainly text-based content—like X (formerly Twitter) but for Instagram users.

Threads is covered by the Instagram Terms of Use and Community Guidelines under Meta.

[Must read: How to Temporarily Deactivate Instagram (Or Delete It): 2024]

Top 8 Instagram Threads Ideas to inspire you

Help your clients jumpstart their Instagram Threads efforts with these content engaging, fun, and creative content ideas.

1. Engaging questions

Instagram Threads is all about starting and joining conversations.

What’s a better way to start a conversation than asking questions?

Encourage your clients’ followers to engage with the post by asking them interesting, fun, or thought-provoking questions.

Create threads to ask anything, from current events to trending topics, that get the ball rolling.

Vista Social’s thread below is a classic example.

[Must read: Instagram Following List Order Algorithm Explained [2024]]

2. Personal updates

Get up close and personal to help your clients connect with their Threads followers. 

Share personal updates, such as experiences, daily activities, or thoughts that resonate with your clients’ audiences.

The more relatable the content, the higher the chances of people jumping into the thread.

For instance, talking about something universal, like coffee, is always a crowd-pleaser.

Hats off to beauty brand Glossier for nailing this thread.

3. Tips and tutorials

Sharing something valuable is one surefire way to start the conversation and engage other Threads users.

Start threads sharing tips or tutorials with your clients’ audiences.

For example, share how-tos on DIY projects, a specific skill, or quick step-by-step guides.

The Threads quick makeup tutorial by Ilia Beauty is a classic example.

Sharing tips and informational content can also educate potential customers and show them the value they can get from your clients’ products.

Take it from Copyblogger founder Brian Clark, who said…

“These days, people want to learn before they buy, be educated instead of pitched.” 

4. Reviews

Share glowing reviews about your clients’ products in their threads.

It’s a great way to promote their brands and products through the voice of actual, satisfied customers—and without being too sales-y.

After all, Threads isn’t the best place for aggressive selling, but it can be a great space to start conversations about your clients’ brands.

Something as simple as this Aeropostale thread showing a customer wearing the brand’s product can do the trick.

Like what award-winning marketer and author Danny Brown said…

“90% trust peers on social networks (even strangers); only 15–18% trust brands.” 

…making sharing reviews on Threads a great way to show social proof. 

Your clients can also share their own reviews and recommendations on their threads—anything from their top ten TV shows to the must-try restaurants in their cities.

5. Memes

Unless your clients are talking about something serious or going for a more professional tone, they can never go wrong with a fun meme in their threads. 

Memes are the language of internet users, especially among social media users.

You can share jokes, funny anecdotes, and relatable memes and GIFs in your clients’ Threads feeds.

Memes are great mood-lifters that can always get a laugh out of audiences. It makes them excellent conversation starters with your clients’ Threads communities.

The relatable meme on the Poo-Pourri thread below is a hoot.

Remember to check the memes for anything that violates the platform’s Community Guidelines before sharing them on Threads.

Violations can result in your clients’ Instagram and Threads accounts being restricted, blocked, or deactivated.

[Must read: Instagram Restrict vs Block: Differences, When, and How to Use It]

6. Polls 

Start conversations while gathering intel on your clients’ target audiences with an engaging poll on Threads.

For instance, Fenty Beauty’s thread below can get people excited for the summer, encouraging followers to vote and engage with the post.

The poll can also tell us which product will likely be a hit for the summer.

It’s like creating engaging content and doing audience research in one post.

7. Collaborations and shoutouts

Are your clients collaborating with other brands or influencers?

Give them a big shoutout on Threads.

You can also share and promote the collabs in your clients’ threads to draw more eyeballs to the posts and boost engagement.

Ulta Beauty’s Threads post below mentions makeup artist and entrepreneur Charlotte Tilbury as part of their collaboration.

8. Photos and videos

Threads isn’t limited to text-based content.

Your clients can also share videos, photos, GIFs, and animated images in their threads.

You can post stunning photos and videos to promote your clients’ products, share exciting content, entertain audiences, etc.

Eyewear retailer Warby Parker nails this by sharing beautiful product photos on their Threads feed.

Threads can be crucial to your client’s social media strategy, providing a positive and creative space to amplify their Instagram presence, engagement, and social media campaign.

Additional resources

These resources offer tips and tricks for nailing your clients’ Instagram marketing and audience engagement efforts.

• How to Monetize Instagram in 2024: Tips, Policies, Timelines
• 8 Instagram Theme Pages Worth Following: Ultimate Guide
• Instagram Broadcast Channel: Everything You Need to Know
• Instagram Profile Tips: How to Optimize Your Instagram Bio
• How to Put a Link in Instagram Bio: Step-by-Step Guide
• 221+ Instagram Notes Ideas to Get More Followers & Engagements
• Instagram Story Viewer Order: How Does It Work?

Instagram Threads ideas FAQs

What’s the character limit for Threads posts?

You can post threads up to 500 characters long.

You can attach a photo or video, tag a topic, and add a poll in your clients’ threads. 

Does Threads offer the Branded Content tool?

Unlike Instagram, Threads doesn’t have the Branded Content tool.

To comply with Meta’s branded content policy, you’ll need to add a text or hashtag to your client’s post to indicate that it is a paid promotion or partnership. 

Can you edit your posts on Threads?

Yes, but with these conditions:

• You can only edit a post or reply within five minutes of posting it. 
• You can only edit the text of the reply or post. You can’t add more attachments or remove current ones. 
• If you want to edit a post or reply five minutes after posting, your only option is to delete it and create a new one.

Achieve Instagram marketing success with Vista Social

While there is no option to schedule Instagram Threads posts yet, you can plan and create a content schedule seamlessly with Vista Social.

Leverage the modern social media management platform’s advanced features, such as:

• A Publisher for creating and scheduling Instagram, Facebook, Snapchat, TikTok, LinkedIn, and other social media posts for auto-publishing, 
• A centralized content calendar for efficient content planning and development and approval workflows to simplify content review and approval. 
• A ChatGPT-powered AI Assistant that can instantly generate photo dump captions, Instagram Story taglines, and post descriptions. 
• A link in bio tool with customizable micro websites and landing pages for your clients’ products, services, and brand information. 
• Reporting and analytics features to help you measure and gain insights into content performance and audience engagement data.

Create your Vista Social account to experience all these features and more.