How to Sell on TikTok: 7 Easy, Simply Steps [For Agencies]

Are your selling efforts over at TikTok falling flat and not driving sales? 

We get it. 

Turning TikTok views into sales isn’t as easy as posting a video and people buying your clients’ products just from seeing that one video.  

It takes a clever strategy, including knowing your clients’ target audiences and creating the right content, to turn those viewers into paying, loyal customers. 

So, how do you help clients sell effectively on TikTok? 

This guide can make things easier by walking you through the seven simple steps to boost your clients’ sales on TikTok.

Let’s dive right in.  

What you will learn

• Why sell on TikTok?
• 7 Easy steps to learn how to sell on TikTok
• Sell on TikTok like a pro and boost sales

Why sell on TikTok?

TikTok is more than a space for viral challenges, dance trends, and fun content. 

The platform can be a goldmine for reaching a rich diversity of audiences, especially younger viewers who spend countless hours on the app. 

Selling on TikTok means tapping into a highly engaged community that is ready to discover your clients’ products. 

The platform’s TikTok Shop offers a personalized and fully integrated commerce solution.

The solution lets brands and sellers sell products via LIVE and short videos and a product showcase page, facilitating seamless selling directly on the TikTok app.  

7 Easy steps to learn how to sell on TikTok

Helping your clients start selling on TikTok can be pretty straightforward with these quick and easy-to-follow steps. 

1. Set up a TikTok Business account

The first step in selling on TikTok is to create a Business Account. 

Your clients can set up their accounts, or you can do it for them by entering all the necessary information, including details about their business and personal identification. 

Remember these important details when setting up your clients’ Business Accounts on TikTok. 

• Your clients must register in their home locations (Register for a TikTok Business account in the U.S. if your client runs a U.S. shop)
• U.S. sellers must prove they are residents with valid U.S. IP addresses or phone numbers. U.S. sellers registering for a TikTok Business account while outside the country must use a VPN 
• Your clients must meet the TikTok Shop eligibility criteria before they can start selling. Eligibility includes complying with the platform’s commerce policies and platform-specific or regional requirements and ensuring your clients’ products align with TikTok’s guidelines
• Optimize your clients’ TikTok profiles to include details about their shops. Use relevant keywords for better searchability and discoverability

2. Connect the TikTok Shop account to the ecommerce platform 

The next step is to list your client’s products and connect their ecommerce platforms with their TikTok Shop accounts. 

You can find the instructions to set up the connection from the website of whatever ecommerce platforms your clients use. 

TikTok lets you configure the retail experience to happen entirely within the app or have the final transaction take place on your clients’ ecommerce websites.

The flexibility allows your clients to choose the approach that best aligns with their customers’ preferences and business strategies. 

When you’re done, the TikTok Shopping tag will appear on your clients’ pages and display their products.

Check out these pointers when setting up your clients’ TikTok Shops. 

• All your clients’ products must ship within seven to 14 days after the orders are placed to help maintain a good TikTok Shop account standing. Running pre-order drops via TikTok Shop isn’t available
• Your clients must support refunds and returns for all their products (except for made-to-order items)
• Your clients must offer a 24-hour window for customers to cancel the orders they placed

3. Create the Shop Tab and product listings

Set up your clients’ TikTok Shop Tab and complete the product listing details. 

Include the products’ titles, descriptions, and high-quality images to ensure TikTok shoppers get all the necessary details.

Quick tips when setting up your clients’ TikTok Shop Tab and product listings:

• Ensure your clients’ product listings have complete details and include relevant keywords to make it easy for potential customers to search
• Use high-quality images that accurately represent your clients’ products

4. Create content to drive sales

Once your clients’ TikTok shops are up and running, create engaging content to promote the products, encourage views, and boost sales. 

[Must read: Help! Why My TikTok Videos Are Not Getting Views]

Create engaging TikTok videos with high potential to rack views, such as:

• Product demo videos to showcase your clients’ products and how to use them
• User-Generated Content (UGC) videos that feature your clients’ products or highlight the positive experiences of satisfied customers
• Behind-the-scenes videos that give a sneak peek into your clients’ product development process or a day in the life of employees or the seller
• TikTok carousels that share tips and tricks to show customers the best ways to use your clients’ products
• Trending challenge videos to jump into popular trends relating to your clients’ brands and products
• Influencer collaboration videos where other content creators share or showcase your clients’ products to their followers

Save time and effort on creating, managing, and publishing content with Vista Social. 

The social media management platform lets you create, customize, and schedule your clients’ TikTok posts for auto-publishing. 

Upload your client’s video or images to Vista Social through its social media publishing feature and customize the post.

The AI Assistant makes generating captions (and hashtags) for your clients’ TikTok posts easy. You can also use it to tweak your written post descriptions and taglines. 

When you’re done, set an optimal posting schedule, and Vista Social will auto-publish the videos to your clients’ TikTok pages. 

The platform will even suggest optimal auto-posting schedules based on your clients’ engagement data.

Vista Social offers more awesome features, including the following:

• A Social media engagement tool featuring a Social Inbox to centralize and simplify managing all your clients’ messages, comments, mentions, and reviews
• A content calendar for easy content planning, reviewing, and management
• Social media analytics features for efficient content performance and engagement tracking, analysis, and reporting

5. Tag products in your TikTok videos

Tag your clients’ products in their videos to promote the items and simplify the shopping experience for potential customers. 

Also, the platform’s algorithm prioritizes TikTok Shop uploads with shopping tags. It increases the chances of your clients’ videos showing up at the top of their followers’ feeds. 

[Must read: TikTok Algorithm 2024 Explained: How It Works + Tips to Go Viral]

6. Include special offers to encourage purchases

Entice your clients’ followers to make their first purchase on your clients’ TikTok Shop by offering discounts. 

You can also offer:

• Free shipping 
• Bundle deals
• Flash sales
• Buy one, get one free
• Exclusive TikTok discount codes 
• Time-limited special discounts

7. Run TikTok Shop ads

Besides creating videos to promote your clients’ shops and products organically, you can also run TikTok Ads. 

[Must read: TikTok Organic Growth: The Ultimate How-To Guide [2024]]

Ads can require a bit of investment, but they can instantly boost sales. 

For example, you can run Video Shopping Ads, which are shoppable videos that appear in For You Feeds and drive purchases to your clients’ TikTok Shops.

The ads can be excellent ways to promote products, draw potential customers’ attention, lead shoppers to your clients’ shops, and encourage purchases. 

Sell on TikTok like a pro and boost sales

Turn your clients’ TikTok views and other engagements into sales.

Master the steps and tips for effective social selling and watch your clients’ sales soar. 

Use Vista Social to streamline your clients’ core social selling tasks.

Create your Vista Social account now.