May 6, 2022
6 min to read
Head of Marketing @ Vista Social
Did you know that you can schedule a first comment and like to social media with Vista Social?
Whether this is currently a part of your social media strategy or you’re considering the benefits, we break down everything you need to know to hack the social media algorithm for maximum growth.
With Vista Social, you can create, schedule, and automatically publish a first comment and like to go live at the exact time as your social media post! So, with that said, let’s dive in.
First comments are a great way to kick start a conversation on your post (or hide your hashtags); the bottom line is that scheduling a first comment is a strategic tactic to boost your engagement.
Despite ever-changing algorithms, hashtags are still very relevant in 2022. But, each social media platform has different best practices around the number of hashtags to include in your post.
For a platform like Instagram, where 20-30 hashtags are recommended, adding them as a first comment is an effective strategy to increase engagement rates — without clogging up your caption and losing your audience.
The best part is that when you schedule a first comment, it gets published at the exact time your post goes live. So, if you’re using it for your hashtags, you never lose out on kickstarting your post engagement and increasing your reach.
Although there are numerous studies that show the benefits of hashtags on social media, if they’re used without a clear strategy, then they become inefficient and pointless.
It’s key to do some research to create relevant and targeted hashtags for your posts. One way to find out gaps in your hashtags is to run a competitor analysis report.
In just a few clicks, you can extract actionable insights, identify industry gaps and improve your social media performance with Vista Social’s competitor analysis reporting.
Reading benchmarking reports can point you in the right direction, but oftentimes it’s data compiled from a number of different businesses within your industry.
So, it’s not as accurate as running a competitor analysis report where you can get in-depth insights into how your social media stands against your competitors.
Competitor analysis reporting is the easiest way to get a visual overview of daily publishing behavior, audience growth, hashtag usage, and best-performing posts so that you can tailor your strategy for the best results.
That’s it! Easily gather and explore detailed data to measure results, demonstrate impact, and influence decision making.
So, whether you want to prompt more engagement on your post by asking a question, adding hashtags, or providing more details, scheduling a first comment on your post is a great way to increase visibility and engagement rates!
Check out Vista Social’s Competitor Analysis reporting and extract actionable insights, identify hashtag gaps, and improve your social media performance in seconds!
Majority of social media managers will post their client’s content and then like the post on their personal accounts to spark engagement.
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But, there is a lot of controversy around if you should like the post with the account it was published to. One of the biggest benefits of scheduling a post with the first like is that it enables social influence.
Social influence is the process by which an individual’s attitudes, beliefs, or behavior are modified by the presence or action of others. In short, you look to others before making your own decision.
Social influence affects us through conformity or imitation. This is a type of influence defined as a change in belief or behavior in response to real or imagined social pressure.
For example, if you see that a number of social media managers are using a certain marketing tool, you may purchase that product with the belief that it is the best based on the behaviors and opinions of others.
That’s why kickstarting a post’s engagement by liking it on your personal accounts and the account it was published to creates credibility and social influence to get more people interacting with your content.
Need more convincing? Here are 3 additional reasons why you should like your own social media posts:
Ready to try it yourself? Publishing a first comment on social is available on all Vista Social plans. Sign up now and take it for a test drive!
Ready to jump in? Here’s how to schedule a first comment with Vista Social:
And the best part? You can schedule different (or the same) first comment for each platform in the publisher. You can also find any replies or new comments on your posts right in the Inbox tab in the Vista Social dashboard.
Posting for a brand with a large following? With social listening, you can track and analyze conversations around relevant topics to understand consumer sentiment and brand health.
To set up social listening, go to the Listening tab in the Vista Social dashboard and select ‘Add Listener.’ Name your listeners by common keywords (i.e., negative comments, questions, mentions) and set up your keywords.
You’re done! Sit back and watch that engagement roll in from one easy-to-use dashboard in Vista Social.
Enabling the first like on your social media post is free and easy to set up!
When evaluating the right social media management tool for your business, it’s important to consider what features meet your needs.
With Vista Social’s First Comment and Like feature you can:
It’s a win-win!
Vista Social’s features can keep you ahead of the game when managing multiple clients and social media profiles all-in-one solution loaded with powerful features.
Ready to try it yourself? Scheduling a first comment and like is available on all Vista Social plans. Sign up now and take it for a test drive!
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