Do you want to learn how to get clients that need digital marketing services?
If you answered “yes,” then you’re in the right place.
In this guide, we’ll cover several tried and tested methods that marketing agencies can use to win new clients.
Accepting that you need to level up your customer acquisition model is a step in the right direction.
Next, you need to ask yourself this question.
As a digital agency, what would you do if you were your own client?
Remember, even respected doctors can make terrible lifestyle choices that ruin their health. That’s because they don’t see themselves as patients that require their care.
The takeaway here is simple: Do for your business what you do for your clients.
Prove that your client getting system works by getting clients yourself.
If you help brands generate leads through social media, you can definitely help your own company do the same.
(Also Read: Best Questions to Ask on Instagram Story)
Let’s start with the most obvious place where your next potential customer could be: LinkedIn.
As a digital marketing agency, your target audience consists of other businesses, entrepreneurs, bloggers, and so on. These folks like to use LinkedIn to expand their professional network.
LinkedIn allows you to share content, join groups, and showcase your agency’s company page to its massive user base. Every single thing you do on the platform can help you attract potential prospects.
We wrote a detailed guide on how to get clients on LinkedIn, which you can read here: How to Get Clients on LinkedIn
When it comes to client generation via social media, it’s a big crime to ignore the biggest social media platform currently existing: Facebook.
Facebook still holds the crown for most popular social media network—catering to billions of users worldwide. As such, countless businesses of all sizes made sure to build a presence there in hopes of raking in customers.
So, how to get clients on Facebook?
You can use Facebook to build a business page that educates leads about your services. Of course, it can also help you distribute content and engage users on a more personal level.
To know more about client generation through Facebook, refer to the guide below: How to Get Clients on Facebook
Instagram is a social media platform where agencies can use the power of visuals to connect with potential clients.
Visual content, be it in image or video form, is undoubtedly a more effective medium of communication than text. Through Instagram, you can show your target audience what they can gain with your agency using different visual content formats.
Learning how to get clients on Instagram requires you to elevate your visual content strategy. Sharing random posts, following prospects, and sending direct messages won’t be enough to turn your prospects’ heads.
You can learn the ins and outs of Instagram client generation by reading our guide here: How to Get Clients on Instagram
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Give yourself a pat on the back.
You now know how to find companies that need marketing services by fortifying your presence on LinkedIn, Facebook, and Instagram.
Put it all together and you should be able to land big clients.
Remember, the key to corporate client attraction is building rapport with multiple—not just one—decision-makers across an organization.
Your agency’s sales leaders can fill this role by expanding their presence and establishing their authority all over social media. To do this, use Vista Social to keep their personal branding and messaging consistent across all networks.
Vista Social can provide your agency with a central hub for all social media marketing fronts.
You can link all your accounts within minutes using Vista Social’s intuitive Profile Management interface.
Here are a few tips on how to get corporate clients with Vista Social:
To grow your authority, Vista Social offers a selection of streamlined post publishing and scheduling tools. Stir conversations by finding and sharing the hottest content on the World Wide Web—without opening another tab.
You can even automate this process using Smart Publisher—giving you more time for more organic relationship building with clients.
To squeeze the most value out of content, optimize your posting schedule to match your audience’s behavior.
You can learn about the best times to post on social media by reading this guide.
What you need to know, however, is how to set up your posting schedule.
On Vista Social, you can create posting times by going to your dashboard’s ‘Publishing Settings’ page. Under “Publishing Queues,” select your entity and social network to build your schedule.
That’s about it.
You’re now ready to share content that will put you on the radars of big-name prospects.
If a high-profile prospect is interested in getting your services, rest assured they will do their homework. They will ask around, read reviews, and look at your current customers’ conversations.
Vista Social social media listening will allow you to sift through all the noise and spot such conversations.
All you have to do is create a “listener” and supply the keywords you want to monitor. It could be the name of your agency, an executive, or your products.
Vista Social will also help you manage reviews by consolidating them all in one place. The platform can pull reviews from major sites like Facebook, Google My Business, and TrustPilot.
Selling to corporate clients can’t be rushed.
It often takes multiple interactions between you and your prospects before they consider hearing your pitch. In fact, there’s a good chance they’ll ask to meet face-to-face before they sign a deal.
You need a single, convenient place to stay on top of your social media conversations.
Vista Social’s Inbox can be that place and more.
You can track conversations, leave notes for your team, tag messages — anything that will ensure conversations move forward.
Of course, there’s more to corporate client generation than just building a pristine and authoritative brand.
For the full, detailed guide, check out the post below: How to Get Corporate Clients
To help you build a foolproof strategy, here are answers to frequently asked questions around client generation:
There is no one-size-fits-all answer to this question. However, as with most B2B industries, LinkedIn is the best place to find potential clients for digital marketing agencies.
LinkedIn’s user base is concentrated with companies, business leaders, entrepreneurs, and other prospective targets.
The first question you should ask potential clients could be “What problems are you facing?” or “Where are you stuck?” If you’re engaging a high-stakes corporate client, ask who the key decision-makers are and how approvals are done.
Apart from Vista Social, agencies can use CRM software like Zoho and Salesforce to close more clients. These platforms help you manage prospects, identify important contacts, nurture leads, and track sales performance.
The short answer to the question is “No.” Both aren’t dead.
A slightly longer version would be this…
While some companies are still generating stunning results from cold calling and email marketing, both methods have limitations. It isn’t ideal to use both for brand visibility and awareness. Your reach is drastically reduced if you limit yourself to the number of people you reach during cold calls and the people on your email list.
Publishing and engaging your audience through social media platforms gives you a better reach.
Building a client-getting system for your digital marketing agency doesn’t have to be hard.
See yourself as your own client and you’ll begin to form ideas you know will work. This includes leveraging the power of social media to form lucrative connections over the internet.
Vista Social can help you through its sophisticated social media marketing and reputation management solutions. Start a free account today and watch it change how you do client generation!
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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