How to get on IG Explore Page in 2023: Find Out Your Recommendability

Dec 8, 2022

4 min to read

Brittany Garlin

Head of Marketing @ Vista Social

How to get on IG Explore Page in 2023: Find Out Your Recommendability
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Wondering how you can get on the IG explore page in 2023? Instagram’s transparency tools may be the secret to finding out your recommendability!

How to get on the IG Explore Page 2023 through Instagram's transparency tools

The best way to increase your reach on Instagram is to get your content to appear in front of non-followers on the explore page, feed recommendations, and Reels placements.

It’s the creme de la creme of IG real estate and the ultimate way to grow your account.

So, how do you get on the IG explore page in 2023? And how can you find out your recommendability? Keep reading to get the latest!

Never miss a chance to reach new audiences and grow your IG! Vista Social has the latest Instagram management tools to help you save time & scale up for less than a Starbucks coffee. đŸ€©

How to get on IG explore page in 2023?

You can get your posts on the IG explore page by using the Account Status feature to see if the algorithm will recommend your content.

Mosseri introduced IG transparency tools, a new update that will allow you to see if your content will be recommended—and how to fix it if it’s not.

The best part? You can disagree with their decision which will prompt their review team to take another look and evaluate further.

And, let’s get real; we all have a little Karen inside of us. But now we can actually speak to the manager! ☝

via GIPHY

With Account Status, you can gain clarity into what’s going on directly from IG and make the changes to make your content more recommendable.

What you need to know about Instagram recommendations 2023

Have you noticed content suggestions appearing more on Instagram? You’re not alone!

Instagram has added a ton of new placements for suggested posts across the app—and getting your content to appear here is one of the best ways to boost reach and engagement.

FYI: IG will only recommend content from public accounts (which is the default for business and creator accounts)!

IG ranking signals to get your content recommended by the algorithm:

  1. The number of people liking, commenting, and sharing your content.
  2. How quickly people like, comment, and share your content.
  3. How many people save your posts.
  4. The interaction history with the person who posted.
  5. The content people have tagged as ‘not interesting.’

These ranking signals work together to train Instagram’s recommendation algorithm to help it suggest content to accounts that are interested in your posts.

Tips to get on the IG explore page in 2023

There are a few tips and tricks you’ll want to try to help get you on IG’s explore page in 2023:

1. Create engaging reels with trending audio

Short-form video is huge! It’s important to ensure Reels are a part of your content strategy to increase your chances of appearing on the IG explore page in 2023.

Reels with trending audio are well-liked by Instagram’s algorithms and are heavily promoted across the entire app experience.

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The problem? Business accounts have struggled to find audio they can actually use.

But, with Vista Social, businesses can access any trending sound or original song they’d like with our trending audio tool!

Vista Social’s trending audio tool lets you:

  • Schedule Reels with trending audio.
  • Quickly source the most popular songs and sounds on Instagram and TikTok.
  • Import audio to your media library for your next social media post.
  • Organize your audio with labels so you can quickly associate them with clients, brands, or projects.
  • Easily add audio on the go with our Chrome extension.

Want access to every trending audio on Instagram for your business or creator account? Try out our trending audio tool! đŸŽ¶

2. Perform IG keyword research

Instagram has mentioned that their search results are matched by text, so it’s important to perform keyword research.

Here are a few tips on how to improve your IG SEO:

  1. Use an Instagram handle or profile name that’s related to the content of your posts.
  2. Make sure your bio includes keywords about who you are and what your profile is about.
  3. Use relevant keywords and hashtags in captions. To have your post found in Search, put these keywords and hashtags in the caption, not the comments.

3. Post content consistently

It isn’t just about posting consistently; it’s about posting when your audience is most active!

As mentioned above, Instagram’s recommendation algorithm looks at how many (and how quickly) people are liking, commenting, and sharing your post.

Understanding when to post on social media can help you boost your engagement so that you improve your chances of having your post become suggested on the explore page.

when to post on social media with optimal time

Our optimal time tool lets you schedule your Reels with trending audio and automatically publish at your best time! Try it out for free today.

Why is Instagram limiting my reach?

Content that will get your post reach limited:

Lots of content is allowed on IG but may not be eligible for recommendations. Some of those things are:

  1. Unoriginal content that is largely repurposed from another source without adding material value.
  2. Content from websites that get a disproportionate number of clicks from Instagram versus other places on the web.
  3. News content that does not include transparent information about authorship or the publisher’s editorial staff.
  4. Content that impedes Instagram’s ability to foster a safe community.
  5. Sensitive or low-quality content about Health or Finance.
  6. Content that includes clickbait or engagement bait.
  7. Content that promotes a contest or giveaway.
  8. False or misleading content.

Instagram account behavior that can limit your reach:

  1. Repeatedly and/or recently shared content IG tries not to recommend.
  2. Recently violated Instagram’s Community Guidelines. 
  3. Repeatedly used misleading practices to build followers, such as purchasing ‘likes.’
  4. Recently and repeatedly posted false information as determined by independent third-party fact-checkers or certain expert organizations.

Over to you!

Improving your recommendability is the easiest way to get on IG Explore Page in 2023.

An Instagram management tool can allow you to tap into more in-depth insights to help you monitor your post performance and uncover new trends.

Locked into an annual contract with another tool? Book a demo today to get a Vista Social Pro plan for free for the remainder of your contract with a competing SMM platform.

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