Wondering how you can get on the IG explore page in 2023? Instagram’s transparency tools may be the secret to finding out your recommendability!
The best way to increase your reach on Instagram is to get your content to appear in front of non-followers on the explore page, feed recommendations, and Reels placements.
It’s the creme de la creme of IG real estate and the ultimate way to grow your account.
So, how do you get on the IG explore page in 2023? And how can you find out your recommendability? Keep reading to get the latest!
Never miss a chance to reach new audiences and grow your IG! Vista Social has the latest Instagram management tools to help you save time & scale up for less than a Starbucks coffee. 🤩
You can get your posts on the IG explore page by using the Account Status feature to see if the algorithm will recommend your content.
Mosseri introduced IG transparency tools, a new update that will allow you to see if your content will be recommended—and how to fix it if it’s not.
The best part? You can disagree with their decision which will prompt their review team to take another look and evaluate further.
And, let’s get real; we all have a little Karen inside of us. But now we can actually speak to the manager! ☝️
With Account Status, you can gain clarity into what’s going on directly from IG and make the changes to make your content more recommendable.
Have you noticed content suggestions appearing more on Instagram? You’re not alone!
Instagram has added a ton of new placements for suggested posts across the app—and getting your content to appear here is one of the best ways to boost reach and engagement.
FYI: IG will only recommend content from public accounts (which is the default for business and creator accounts)!
These ranking signals work together to train Instagram’s recommendation algorithm to help it suggest content to accounts that are interested in your posts.
There are a few tips and tricks you’ll want to try to help get you on IG’s explore page in 2023:
Short-form video is huge! It’s important to ensure Reels are a part of your content strategy to increase your chances of appearing on the IG explore page in 2023.
Reels with trending audio are well-liked by Instagram’s algorithms and are heavily promoted across the entire app experience.
The problem? Business accounts have struggled to find audio they can actually use.
But, with Vista Social, businesses can access any trending sound or original song they’d like with our trending audio tool!
Want access to every trending audio on Instagram for your business or creator account? Try out our trending audio tool! 🎶
Instagram has mentioned that their search results are matched by text, so it’s important to perform keyword research.
It isn’t just about posting consistently; it’s about posting when your audience is most active!
As mentioned above, Instagram’s recommendation algorithm looks at how many (and how quickly) people are liking, commenting, and sharing your post.
Understanding when to post on social media can help you boost your engagement so that you improve your chances of having your post become suggested on the explore page.
Our optimal time tool lets you schedule your Reels with trending audio and automatically publish at your best time! Try it out for free today.
Lots of content is allowed on IG but may not be eligible for recommendations. Some of those things are:
Improving your recommendability is the easiest way to get on IG Explore Page in 2023.
An Instagram management tool can allow you to tap into more in-depth insights to help you monitor your post performance and uncover new trends.
Locked into an annual contract with another tool? Book a demo today to get a Vista Social Pro plan for free for the remainder of your contract with a competing SMM platform.
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
Our newsletter is packed with the hottest posts and latest news in social media.
You have many things to do.
Let us help you with social media.
Use our free plan to build momentum for your social media presence.
Or skip ahead and try our paid plan to scale your social media efforts.
P.S. It will be a piece of cake 🍰 with Vista Social
Subscribe to keep up with fresh news
and exciting updates
We promise not to spam you!