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Engaging Automotive Social Media Content Ideas
Updated on August 19, 2024
5 min to read
Content Writer
Published August 14, 2024
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Keeping automotive social media content ideas fresh and engaging is key to effective social media marketing.
Here’s a truth bomb: You can’t just post a few photos of your client’s automotive products and call it a day.
To capture attention and boost interaction, your clients need content that engages and truly connects with their audiences.
But what makes social media posts engaging, and how do you create them for your clients?
Let’s find out from this guide.
It covers the top automotive social media content ideas that can help rev up your clients’ online presence and engagement.
Table of contents
What you will learn
- What are 5 automotive social media content ideas to boost engagement?
- How can you publish automotive social media content easily with Vista Social?
- How can you bring your automotive social media content ideas to life?
What are 5 automotive social media content ideas to boost engagement?
Check out the top social media content ideas below to help you create engaging posts for your clients.
1. Car buying tips and tricks
Buying a car can be overwhelming, especially for first-time buyers or owners.
Create social media posts on car-buying tips to provide valuable content to audiences while positioning your clients as industry experts.
For example, you can share an Instagram Reel that discusses quick car-buying tips like Carvana’s video below.
Share tips on what to look for during test drives or negotiation hacks to get good deals.
Create posts with helpful information to provide value, help build trust with potential buyers, and encourage prospects to visit your clients’ showrooms.
You can also post automotive social media tips on LinkedIn to help your clients establish their company’s credibility and connect with other brands to expand their networks.
2. Inventory showcase
Share social media posts or run ads that show off your clients’ inventories.
The content can attract the potential buyers’ attention while highlighting what your clients have in store.
Post photos of your clients’ most popular car models in their current inventories.
Include relevant details, such as the core features and price range, to draw attention to the post and encourage engagement.
You can share the number of available models or units left to create a sense of urgency among potential buyers.
You can also run Facebook automotive inventory ads to promote your clients’ vehicle inventory to their most relevant audiences.
Depending on your specified ad placements, your clients’ automotive inventory ads can appear on Facebook and Instagram.
When sharing your clients’ inventory, remember not to reveal any internal assets, confidential information, or anything that violates their social media guidelines.
[Must read: Social Media Guidelines: How to Create One for Your Team]
3. Industry trivia and news
Post trivia and facts about the automotive industry or vehicles to pique the interest of your clients’ social media followers.
For instance, create an Instagram carousel post that shares key events in the automobile industry, popular automotive innovations, or lesser-known facts about famous car models.
The posts can catch your audience’s interest while offering something fun and interesting, encouraging engagement.
You can also share social media posts on the latest news and updates in the automotive industry or your client’s niche.
It’s a great way to share useful information while positioning your clients as industry authorities, cementing their credibility.
4. Live Q&As
Facebook, Instagram, and YouTube Live events allow your clients to interact with their followers and potential buyers in real time.
Your clients can make the most of this by hosting live sessions where they answer questions from viewers.
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Get Started NowFor example, your clients can host a car shopping Q&A, like the YouTube Live event below.
Your clients’ Q&As can also feature automotive experts answering the viewers’ burning questions.
There’s nothing more engaging than your clients’ viewers getting their questions answered in real time.
To draw in more viewers, remember to announce and promote the event on Instagram Stories, Facebook posts, and TikTok videos before going live.
Q&As can also be great opportunities to hear from audiences, including their sentiments and thoughts about your clients’ brands and products.
[Must read: Social Media Sentiment Analysis: A Comprehensive Guide]
5. Behind-the-scenes content
Giving viewers a sneak peek behind the curtain can be an engagement booster.
Why? Because it sparks audience interest, humanizes your clients’ brands, and makes followers feel like they’re a part of something exclusive and exciting.
Share Behind-the-Scenes (BTS) videos and images to give your clients’ followers a glimpse into their internal processes or daily lives.
BTS content can include:
- YouTube videos of employees detailing cars,
- Instagram Reels showing the service department doing repairs
- A TikTok video showing a day in the life of an auto-mechanic with fun narrations or captions
Design your clients’ BTS videos and images with eye-catching colors, effects, and editing to help them stand out and attract attention.
[Must read: Social Media Post Design Ideas for Social Media Marketers]
Sharing BTS content on social media helps showcase the human side of your clients’ businesses, making them more relatable.
Relatable content is more engaging for followers, boosting your clients’ audience engagement and sales opportunities.
How can you publish automotive social media content easily with Vista Social?
Developing and getting inspiration from awesome content ideas is only a fraction of your automotive social media marketing efforts.
You still need to create and distribute the posts to get them in front of your clients’ target audiences and actually drive engagement.
[Must read: Content Distribution Strategies: Tips, Tools, and Tricks]
Content creation and publishing often take a lot of time and energy.
However, you can streamline the process with one of the best social media management tools for automotive companies: Vista Social.
The platform’s features can speed up and simplify social media profile management, content publishing, analytics and reporting, and more.
Vista Social’s social media publishing feature lets you create, customize, and schedule your clients’ posts for auto-posting.
The AI Assistant makes it easy to create post captions and taglines. It can instantly generate and improve your texts in seconds.
Once you’ve created and customized the post, set an auto-publishing schedule or choose from Vista Social’s engagement data-based recommended optimal posting times.
Track and analyze whether your clients’ social media posts drive engagement with the platform’s social media analytics and reports.
Vista Social offers more handy features, from a collaborative content calendar and approval workflows to social media engagement tools featuring a unified Social Inbox.
How can you bring your automotive social media content ideas to life?
Incorporating engaging automotive social media post ideas into your clients’ content strategy can captivate their audiences and boost engagement.
Mix and match content types and formats and ensure they resonate with target audiences to help elevate your clients’ social media game.
Leverage Vista Social to turbocharge your workflows and strategies.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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