AI Video Tools to Boost Your Social Media Efforts This 2024

Creating videos yielding epic results for your clients’ social media marketing efforts is incredibly challenging.

If you’ve been doing social media marketing for years, you know what I’m talking about.

Out of the 10 videos you create, how many would go viral or yield ‘acceptable’ results? One? Two? Probably none?

The process gets even crazier when handling multiple clients with various social media campaigns and profiles. 

After all, creating high-quality, engaging social media videos can take A LOT of time, energy, creativity, and skills. 

Furthermore, you must ensure that each video aligns with your clients’ objectives and brand positioning, all while ensuring that each piece resonates with their target audiences.

Whew! That’s a mountain of work on your plate. 

If only there were magical tools to make creating social media videos faster and easier. 

Well, that’s where AI video tools come in!

Keep reading as we cover the top AI video software for streamlining the creation and editing of videos that boost your clients’ social media marketing efforts. 

What you will learn

• What are AI video tools?
• Perks of using AI video tools for social media
• Top 4 AI video tools to elevate your social media content
• Use AI video tools to create engaging social media content

What are AI video tools?

AI video tools are powered by Artificial Intelligence (AI) to simplify and speed up creating, editing, and refining videos for websites, social media platforms, and other channels. 

AI tools often use machine learning techniques and advanced algorithms to automate video production processes, improving efficiency and the overall quality of the output.  

Some tasks that AI video tools can automate include the following:

• Scene detection
• Quick editing
• Special effects application
• Personalized content recommendation
• Video summarization

Perks of using AI video tools for social media

Leveraging the power of AI to create and edit your clients’ social media videos offers the following benefits. 

• Efficiency boost. AI video tools speed up your editing process, streamlining the creation of polished videos without advanced or in-depth editing skills
• Cost-effective creativity. Skip the costly video production costs by opting for AI tools with affordable solutions. Many AI video tools can help you create professional-quality content without breaking the bank 
• Personalization galore. Personalize your clients’ social media videos easily with an AI tool’s filters, effects, and templates. You can make your clients’ social media videos uniquely theirs while reflecting their brands’ vibes with a few clicks

Top 4 AI video tools to elevate your social media content

Check out the leading AI video tools that you can include in your toolkit below. 

1. Vista Social

Vista Social is a social media management platform that simplifies and streamlines key tasks, from post scheduling to analytics and reporting. 

While Vista Social isn’t technically an AI video tool, the platform offers a handy AI-based dynamic content creation feature. 

[Must read: Mastering Social Media Analytics: How to Create Custom Reports]

You can use the feature to create images and videos based on text prompts that can automatically change to fit the social network where they are published. 

Go to the platform’s social media publishing feature and create a new post.

Click the upload video icon and select Dynamic video from the dropdown.

You can customize your dynamic video by:

• Choosing an aspect ratio
• Picking a dark or light theme
• Selecting a solid or gradient color or image as the background
• Adjusting the content width, corner roundness, scale, shadow, and transparency
• Adding a sound
• Switching the show profile information and show Made with Vista Social options on or off

Click Save when you’re done. 

You can use the AI Assistant to instantly generate engaging captions for your post. 

Vista Social will automatically insert your caption to the post. 

[Must read: Top Social Media Automation Tools for 2024]

It will also auto-update your client’s profile handle, name, and photo based on the social media platforms where it will be published like this:

You can schedule your client’s post for auto-publishing, add it to a scheduled post queue, save it as a draft, or publish it immediately. 

Don’t miss out on Vista Social’s other awesome features, such as a social media listening tool and a collaborative content calendar.

2. Synthesia

Image source: synthesia.io

Synthesia is an AI video communications platform that can generate realistic-looking talking-head videos.

The platform uses text-to-speech technology and deep learning to animate AI avatars and includes voiceovers in more than 130 languages. 

With this, you can create social media videos without hiring or filming people. 

For example, you can use Synthesia to create a corporate video for your client’s LinkedIn content. 

You can create a script from a link, document, or AI-generated idea.

Then, customize your video by replacing the AI avatar, layouts, fonts, and colors.

You can also set your objective, audience, speaker, tone, target audience, and language.

When you’re done, download and share the video to your clients’ social media pages or embed it on their websites.

3. InVideo AI

Image source: invideo.io

InVideo AI is an AI video creator platform that can create videos from user text prompts.

The platform can handle key video production processes, including visual matching, script generation, transitions, voiceovers, background music, and subtitles.

InVideo’s key features include the following:

• AI-powered editing tools, such as automatic scene transitions and smart resizing for various social media platforms
• A library of pre-designed templates tailored for various social media platforms for quick and easy video creation
• Custom branding options, stock media integration, and team collaboration tools

4. Descript

Image source: descript.com

Descript is an AI-powered video and audio editing platform with features such as text-based editing, automatic transcription, and studio-quality sound editing tools. 

One of the platform’s key features is the Overture, which lets you edit videos by tweaking the transcribed text. 

You can delete unwanted sections, rearrange sentences, or change words directly in the text, and the platform will automatically adjust your video accordingly.

The platform’s other cool features include AI-powered audio editing tools that boost speech clarity, remove background noise, and add studio-quality effects to your videos. 

Descript allows multiple editors to work on the same video in real time for seamless social media video creation and editing. 

Use AI video tools to create engaging social media content

Crafting social media videos isn’t straightforward, but leveraging AI video tools can streamline the process significantly.

Leverage AI video tools to take your clients’ social media content to the next level, boosting engagement and conversions. 

Don’t skip on using Vista Social’s robust social media management features, including AI-powered tools, to create dynamic videos. 

Start your Vista Social account today and explore the rest of our platform’s awesome features.