Web Stories are full-screen, tappable, visual mini-experiences made for quick mobile consumption. They combine short copy, images, video, and simple narrative progression.

They’re great for:

• Bite-sized explainers
• Trend summaries
• Product highlights
• Event recaps
• “Top 5 tips” educational formats

Example:
A social analytics company publishes a Web Story: “5 metrics that actually predict growth.” Each slide explains one metric in plain language with a swipe CTA to a deeper article. Result: strong discovery traffic and higher blog session depth.

To make Web Stories work:

• Keep one idea per slide.
• Use large readable text.
• End with a clear next step.
• Design for mobile first, not desktop first.

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Think of Web Stories as a bridge: quick discovery content leading to deeper value.