Ultimate Social Media Strategy for 2024 by Gary Vaynerchuk

Gary Vaynerchuk, better known as Gary Vee, has become a social media marketing juggernaut by crafting high-impact, relatable content that speaks to millions. But what truly sets him apart isn’t just his hustle—it’s the actionable, nuanced, and non-mainstream strategies he uses to dominate the social media strategy space.

Whether you’re looking to grow your personal brand, scale your business, or generate viral content, here’s a deep dive into Gary Vee’s greatest social media marketing strategies that you can apply immediately.

And we’re not talking about mainstream advice—this is the real gold.

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1. “Document, Don’t Create”: How to Turn Your Life Into Content Gold

One of Gary Vee’s top social media strategies is his mantra: “Document, don’t create.” Most marketers and content creators get stuck in the cycle of trying to craft “perfect” content. Gary Vee throws that idea out the window.

Instead of overthinking and over-polishing, document your life, your business, and your thoughts in real-time. By capturing the raw, behind-the-scenes moments, you build authenticity and consistency in your content. People don’t want shiny—they want real.

[Must read: Uncover Insights from Your Silent Fans to Craft a Successful Social Media Content]

Actionable Strategy:

• Start vlogging your daily activities related to your niche. Don’t worry about perfect lighting or scripting. Post it on Instagram Stories, YouTube, and TikTok. This helps create a constant stream of engaging content that people can relate to.
• Convert that content into micro-content—cut a 5-minute video into smaller segments for Instagram Reels, YouTube Shorts, or LinkedIn posts. Multiply the mileage of every piece of content.

2. The “Jab, Jab, Jab, Right Hook” Formula: Build Value Before You Ask

Vaynerchuk’s famous analogy—“Jab, Jab, Jab, Right Hook”—is a strategic content approach to social media marketing. In essence, it means giving, giving, and giving more before you ever ask for something in return.

Your “jabs” are valuable content that educates, entertains, or solves problems for your audience. The “right hook” is when you finally ask for the sale or a sign-up. This method fosters trust and builds a relationship, which makes your audience more receptive when you do throw in the “ask.”

Actionable Strategy:

• Make sure 80% of your content on platforms like Instagram, LinkedIn, and Facebook is purely educational or entertaining without selling. Think of how-to guides, industry insights, or behind-the-scenes stories.
• Reserve the remaining 20% for direct calls-to-action (CTAs) like purchasing your product, signing up for a service, or attending an event. This keeps your audience engaged and not overwhelmed by constant sales messages.

3. Omni-Platform Strategy: Be Everywhere, All the Time

One of Gary Vee’s most effective content marketing strategies is his omnipresence on nearly every major social media platform. From Instagram to TikTok to LinkedIn, Gary Vee repurposes content everywhere to reach different audiences.

The magic lies in knowing how to tailor your message to each platform without losing your voice.

Actionable Strategy:

• Create pillar content (e.g., a long-form blog post, video, or podcast episode) and repurpose it across multiple platforms. Post snippets on Instagram Reels, add graphics for LinkedIn, create infographics for Pinterest, and post short, snappy clips on TikTok.
• Use social media management tools like Vista Social to streamline your scheduling and track engagement across channels.

4. “Clouds and Dirt”: Focus on the Big Picture, Execute on the Details

Gary Vee has a simple but profound philosophy: focus on both the “clouds” and the “dirt.” The clouds are your long-term vision and macro strategies, while the dirt is the day-to-day execution.

The key to social media dominance isn’t just having big ideas—it’s relentlessly executing them on the ground level.

Actionable Strategy:

• Define your long-term social media goals, whether it’s to grow to 100k followers or generate $100,000 in sales. But don’t stop there—focus on executing the small details like posting daily, engaging with comments, and experimenting with new formats like Instagram Reels or YouTube Shorts.
• Set up a content calendar and stick to it. Your daily grind fuels your long-term dreams.

5. Micro-Content Mastery: Get Maximum Impact with Minimal Effort

Gary Vee’s team is a well-oiled machine when it comes to creating micro-content. These are bite-sized pieces of content that are tailored to specific platforms but repurposed from larger, pillar content.

Actionable Strategy:

• Turn a 30-minute video or podcast episode into short, engaging videos, quotes, and text-based posts for platforms like Twitter, Instagram Stories, or LinkedIn.
• Use tools like Canva or CapCut to create visually compelling graphics and videos quickly.
• Micro-content keeps you omnipresent without having to reinvent the wheel every time.

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6. Harnessing Trends Without Selling Out: The Gary Vee Way

A common mistake marketers make is hopping on every viral trend without considering whether it aligns with their brand. Gary Vee is a master at capitalizing on trends, but only if they make sense for his audience and message.

He is deeply aware of social media trends but remains true to his long-term strategy and voice.

Actionable Strategy:

• Use trend-tracking tools like Google Trends or Search Atlas to see what’s currently popular in your industry. However, only jump on trends that resonate with your brand’s mission.
• Create content that adds value to the conversation around a trend rather than blindly following it.

Final Thoughts: Execute Like Gary Vee and Crush It on Social Media

What makes Gary Vee’s social media strategies so powerful isn’t just their originality but the consistent, relentless execution behind them. Whether you’re just starting or looking to scale, these strategies are about taking action. Don’t wait for the perfect moment—get into the trenches, execute daily, and watch your brand soar.

Key Takeaways:

• Document your journey instead of over-creating
• Build trust with “jab” content before going for the sale
• Repurpose pillar content across multiple platforms
• Stay grounded in the details while focusing on your big-picture goals
• Create micro-content from your larger pieces
• Capitalize on trends that align with your brand

Now, it’s time to stop reading and start executing. Gary didn’t build an empire by sitting on the sidelines, and neither will you. So, what’s your next move? Will you wait for the perfect moment, or will you create it?

Your brand’s tipping point could be one post away—and trust us, it won’t be mainstream.

You’ve got the blueprint. Now go build something unstoppable.

P.S. If you’re new around here, Vista Social is a feature-packed all-in-one social media management platform built to deliver unparalleled value to marketing agencies, freelancers and social media managers. We are the most advanced, user-first platform that sets a new benchmark for collaboration, efficiency, and effectiveness in social media marketing. Create your Vista Social account now to see what all the buzz is about!