Top Social Media Automation Tools for 2024

Psst! Don’t forget…

Manual methods are out, and automated workflows, with the help of the top social media automation tools, are in. 

The truth is that managing thousands, if not hundreds, of social media profiles and publishing countless content can get pretty C-R-A-Z-Y. 

After all, content publishing alone can take up a lot of your agency’s bandwidth, leaving you with little time and energy for anything else.

Thankfully, there is a solution in social media automation tools. 

In this guide, we’ll let you in on the top social media automation tools in 2024.

What you will learn 

• Why use social media automation tools
• Top 4 social media automation tools
• Which social media automation tool is for you?

Why use social media automation tools

I’m not going to lie—social media often feels like juggling flaming torches while riding a unicycle. 

It’s fun but challenging.

Fortunately, social media automation tools can make your agency’s life easier, and here’s why you should use them. 

Save time and make money

Using a social media automation tool is like having ten extra pairs of hands for each team member. 

The tool can handle crucial yet repetitive tasks, such as scheduling your clients’ posts, allowing your team to focus on content and strategy development. 

You’ll save a lot of time and energy while ensuring top-quality services and results for clients. 

Streamline content publishing 

It’s almost impossible to manually post thousands of content across multiple social media platforms without going crazy. 

With social media automation, you can set up your clients’ posts to publish automatically on a schedule. 

This way, you can post client content like clockwork, even while your team catches some Z’s. 

Get analytics at your fingertips

Why track and analyze your clients’ social media content performance manually when you can use automation tools to speed up the process?

Most automation tools offer robust social media analytics to help you understand what’s working or needs improvement in a snap—without the endless spreadsheet log. 

Collaborate seamlessly

Social media automation tools can streamline your workflows by automating task assignments, report sharing, and content approvals (among others). 

Top 4 social media automation tools

Narrow your search for the best social media automation solutions, starting with the following tools. 

1. Vista Social

Vista Social is an all-in-one social media management platform that offers essential and advanced automation features to make your team’s life easier. 

Must read: Best Platform For Social Media Management [2024]

Vista Social’s social media automation features

The platform’s social media publishing feature lets you schedule your clients’ posts from one place, saving you a lot of time and energy.

Connect your clients’ social media profiles, upload the image or video, and customize the post by adding descriptions, hashtags, links, etc.

Then, set an optimal posting schedule, and Vista Social will auto-publish the posts. 

The Publisher includes an AI Assistant that can generate captions or suggest improvements to your post descriptions instantly. 

Another handy feature is Vista Social’s automated post approval workflows, which streamline the content submission, review, and approval process. 

Create your workflow steps and add your assignees. Vista Social will do the rest. 

[Must read: Create Your Social Media Marketing Workflow: w/ Tips & Steps]

But wait! There’s more.

The platform’s social media analytics feature lets you auto-generate and send reports on your set schedules.

This way, you can automate your reporting to ensure team members and clients get timely reports.

Vista Social also offers a link in bio tool called Vista Page that allows you to create custom and branded landing pages or mini-websites for your clients’ products, services, and other conversion-focused content and tools. 

The best part is that you can schedule content through the platform’s Publisher to auto-post on your clients’ Vista Pages.

Vista Social’s other automation features include:

• Automated responses to common customer queries on your clients’ social media channels via a unified Social Inbox
• A social media listening tool that can automatically capture conversations around certain keywords and topics that you set

Who is Vista Social for?

• Businesses of all sizes, from small to medium businesses to enterprises
• Marketing agencies
• Social media managers
• Creators and influencers
• Freelancers

2. Agorapulse

Agorapulse.com is a social media management software that helps you stay organized, manage tasks efficiently, and save time. 

Agorapulse’s social media automation features

• A social publishing tool that lets you schedule your clients’ posts for auto-publishing

• A social inbox that simplifies managing and responding to follower messages. The feature includes an option that lets you automatically send pre-set responses to address repeating questions multiple times
• A social listening tool that lets you set parameters that the tool can use to automatically track mentions of your clients’ brands, engagement, and sentiment volumes over time

Who is Agorapulse for?

• Agencies
• Small businesses
• Freelancers
• Enterprises

3. Oktopost

Oktopost is a Business-to-Business (B2B) social engagement suite for social media marketing, revenue attribution, and employee advocacy. 

Oktopost’s social media automation features

• Social media scheduling tools that let you plan, create, approve, and schedule your clients’ content for auto-posting. Each published post gets assigned to specific campaigns for easy content management
• A social analytics feature that dynamically adds UTM parameters to each of your clients’ published posts and automatically populates the query parameters based on the campaign and social network
• An AI-powered social listening feature that sifts through and analyzes millions of sources to help you understand conversations around your clients’ brands, industries, and competitors

Image Source: G2.com

Who is Oktopost for?

Oktopost is best for B2B companies and enterprises that want to scale and grow their social media presence and determine their impact on their business goals. 

4. ContentStudio

ContentStudio is a multi-use content marketing and social media management platform that helps you find, create, and share engaging content. 

ContentStudio’s social media automation features

• Publishing and scheduling tools to automate content approval and posting
• Analytics features that let you schedule weekly and monthly reports to send to your clients’ inboxes automatically
• A social inbox that allows you to create and auto-send canned responses to social media user messages
• An Evergreen feature that lets you set your clients’ most engaging content to repost on their social feeds automatically at set intervals. It can also auto-generate headline variations for each post to keep it fresh

[Must read: Proven Strategies to Increase Customer Engagement on Social Media]

Who is ContentStudio for?

• Agencies
• Marketers
• Brands
• Small to medium businesses
• Solopreneurs
• Bloggers
• Ecommerce store owners
• Enterprises

Which social media automation tool is for you?

Find the best social media automation tool for your agency and clients. 

Start your search with the top tools in this guide and check whether the platforms meet your needs. 

Invest in a tool like Vista Social with robust automation tools and sophisticated social media management features to supercharge your workflows.

Uncover more of the platform’s awesome features. Create your Vista Social account now.