Plan, collaborate and publish social content.
Easily manage comments and messages with a unified social inbox.
Analyze social media performance and create reports
Discover social conversations to better inform marketing strategy.
Manage reviews across the sites that matter to your audience
by Jimmy Rodela
5 min to read
Searching for the hottest social media collaboration tools on the market?
Great news, you’ll find the best of the best marketing collaboration tools in this guide.
We’ll cover some of the most powerful and cost-effective tools that will improve your social media collaboration with your team. Not to mention that they’re incredibly easy to use—perfect for would-be agency owners who are still learning how to start a digital marketing agency.
Let’s get started.
Check out the best social media collaboration tools money can buy:
If you’re looking for the most complete and affordable social media management platform, look no further than Vista Social.
Vista Social’s features rival the biggest names in the industry, like Hootsuite and CoSchedule, minus the premium price tag. It allows any social media manager to schedule posts, generate reports, and assign tasks to team members—all in one place.
Vista Social also comes with unique features that can’t be found on other expensive social media platforms.
Out of all the IG tools on the internet, Vista Social is one of the few that can queue Instagram carousels. It also comes with a built-in review management tool, taking social media campaigns to the next level.
Lastly, Vista Social offers everything for as little as $3 per social profile—for unlimited users. (Vista Social runs on a freemium model.)
If you want to know how to grow a digital marketing agency on a tight budget, Vista Social is the platform for you. It can equip any social media marketing team with social media scheduling, task tracking, reputation management, and more.
Getting social media teams in sync whether they’re on or off their computer is the advantage that Slack offers.
Slack is a proven, cross-device instant messaging tool that marketing teams use to stay on the same page. It empowers social media collaboration through direct messaging and channels that help each team member find the right conversation.
With Slack, your social media team can create a designated workspace for individual social media campaigns. Other than chats, members in the same workspace can collaborate through video calls, file sharing, and integrations with other apps.
You can use Slack for free, or you can get a subscription starting at $6.67 monthly for extra features.
Trello is one of the most popular collaboration tools not just for social media marketers, but other professionals as well. It is a Kanban-style planner and project management tool designed to make big projects more manageable for teams.
You can use Trello to organize parts of your social media strategy into boards and lists. For individual tasks, Trello lets you create “cards” that contain task details, checklists, due dates, labels, assigned members, and more.
The core features of Trello as a project management tool come for free. Additional features, like single-board guests, custom fields, and advanced checklists, can be unlocked starting at $5 per month.
In case you didn’t know, widely-used apps like Google Docs and Google Drive are part of the Google Workspace. It’s a superpowered, cloud-based platform that enables streamlined collaboration for social media marketing, content marketing, SEO, and everything in between.
Google Workspace has collaboration tools for everything.
If you need a simple video meeting app, you can use Google Meet. For file sharing, you can store files in Google Drive or send them directly through Gmail.
Social media management teams can also use Google Docs and Google Sheets to collaborate on copy and internal documentation. Members can leave comments, develop a social media style guide, compile funny things to comment on Instagram, and more.
Every Google Workspace tool can be used with a free account. For advantages like meetings with 100+ members and more cloud storage, paid accounts start at only $4.20 per month.
Evernote Teams is what you get if you combine the well-loved note-taking features of Evernote with a team collaboration aspect.
You’ll also get a handful of new toys like task management, collaborative workspaces, and company wikis. This makes Evernote Teams one of the most versatile social media collaboration tools on this list.
Evernote Teams starts at $14.99 per user per month. Unfortunately, most of the platform’s useful social media collaboration features aren’t available in the free version.
Mention is a social media management tool specifically designed for social listening. It lets you create custom alerts for social media mentions across over a billion sources on the web.
The platform also lets you analyze your social media audience through advanced insights, like user sentiment and gender distribution. And for a price, your entire social media management team can take advantage of Mention’s listening features.
However, it’s worth noting that Mention charges a pretty steep £99 per month for multi-user access. That said, it’s only recommended if you really need advanced social listening.
Dropbox has long outgrown its reputation as just another cloud storage platform. With Dropbox for Teams, your social media management team can collaborate on a single document in real-time.
Of course, you also get the conveniences of a battle-hardened cloud storage solution. You can share media, meeting agendas, PDFs, and even digitally sign important documents.
Dropbox for teams starts at $12.50 per month for up to three users.
Sometimes, you don’t have to look far or invest in anything for successful social media collaboration.
Messenger lets your team jump into conversations, have quick team meetings, and share media files on the go.
Since it’s tied to Facebook, Messenger is a great way to socialize and build internal relationships within your growing agency. Regardless of your digital marketing team structure, you can always hop on Messenger to send messages and receive instant feedback.
If content curation is the focal point of your social media efforts, Point is a handy tool for the job.
Point is a unique, lightweight article-sharing tool that will help your social team plan a seamless content curation strategy. It takes very little setup—simply get the app and send article links directly to your email contacts.
Yes—Canva has social media collaboration features baked into the platform.
Canva is a powerful social media collaboration tool that lets team members work on the same design in real-time. Members can also write comments, assign tasks, and share feedback directly from the app.
Don’t forget that Canva has a host of templates for sites like Pinterest, Instagram, and even TikTok videos. And for only $12.99 per month, up to 5 team members can start collaborating on designs for social media.
Social media collaboration tools come in many flavors. But if you really want the most value for your money, you should give Vista Social a try.
It can do everything that the majority of tools on this list can—for a fraction of the price.
You can sign up for a free Vista Social plan right now and see what you’ve been missing.
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