Top Real Estate Social Media Automation Tools

You need real estate social media automation tools to work faster and smarter.

Managing your clients’ social media marketing efforts isn’t a cakewalk—especially when juggling hundreds of profiles, campaigns, and content. 

The workload can become overwhelming, from creating real estate content ideas and managing audience engagement to analyzing social media post performance.

So, how do you stay ahead of everything without burning out? 

The answer is simple: Use real estate social media automation tools. 

In this guide, we’ll explore the top five tools for automating your most critical social media tasks, streamlining your workflows, and delivering excellent results to clients.

What you will learn

• What are Real Estate Social Media Automation Tools?
• What are the benefits of using real estate social media automation tools?
• What are the 5 best real estate social media automation tools?
• How can you turbocharge your workflows with real estate social media automation?

What are Real Estate Social Media Automation Tools?

Real estate social media automation tools are apps or software that simplify and enhance social media management. 

The tools can automate repetitive tasks such as scheduling social media posts, managing multiple profiles, and tracking engagement. 

Many automation tools are tailored to unique real estate marketing demands, helping clients maintain a consistent online presence, generate leads, and close more deals. 

What are the benefits of using real estate social media automation tools?

Leveraging automation tools for real estate social media marketing offers several perks. 

• Consistency. Using tools that automate core tasks such as content scheduling and publishing helps your clients regularly post content. It allows them to have a steady flow of content and continuous engagement
• Time-savings. Automation tools can streamline routine tasks, helping you save a lot of time and effort 
• Data-driven insights. Automation software can automate tracking and analyzing your clients’ key metrics in real time, allowing you to extract valuable insights and refine your strategies quickly 
• Enhanced engagement. Tools that can automate responding to follower comments and customer inquiries help keep your clients’ leads warm and interested, boosting conversions
• Reduced stress. Automation platforms allow you to focus your time and energy on high-impact social media tasks since the tools can do the heavy lifting 

[Must read: Top Social Media Automation Tools for 2024]

What are the 5 best real estate social media automation tools?

Check out the top automation tools that can speed up and supercharge handling real estate social media marketing tasks. 

1. Vista Social

One of the best social media management platforms for real estate agents is Vista Social. 

The platform offers essential and sophisticated features to automate your core tasks, from auto-publishing content to generating and sharing reports. 

For instance, the platform’s social media publishing feature lets you create and schedule your clients’ real estate marketing posts for auto-publishing.

Use the AI Assistant in the Publisher to generate or improve post descriptions and taglines quickly. 

After creating and customizing the post, set a posting schedule, and the tool will auto-publish it for you. 

You can also add the posts to a queue of scheduled content and publish them in bulk.  

If you use Vista Social’s link in bio tool to create a customizable landing page, Vista Page, you can schedule content to auto-publish on the landing pages. 

Another handy automation feature is Vista Social’s post approval workflow. 

You can create and assign workflows and automatically send them to the users who will approve the scheduled posts.

The platform’s social media analytics feature can also automate generating and sharing reports with other users and your clients.

Select the report, choose the frequency and schedule, and add the recipients. 

The platform will automatically send the reports based on your specified details.

Vista Social’s other features include engagement management, social media listening, and review management tools.

2. Lumen5

Creating real estate videos for your clients’ campaigns, promotions, and content is one of the most time-consuming aspects of social media marketing. 

Instead of creating videos from scratch, you can speed up your video creation process using the AI video creator Lumen5. 

[Must read: AI Video Tools to Boost Your Social Media Efforts This 2024]

The tool can turn your written text or content, like blog posts, into engaging, high-quality videos. 

You can customize your videos easily with design templates, preset texts, image placements, color and style themes, and more.

Point, click, and drag and drop elements, and you’ll have a complete video within minutes. 

The tool is handy for repurposing previously published blog posts and articles. 

For instance, you can use Lumen5 to turn your client’s Tips for First-Time Property Buyers blog post into a beautiful Instagram Reel or Facebook video post. 

3. Google Alerts

Knowing what people say about your clients’ brands outside social media platforms is crucial for shaping and informing their content strategies. 

Make it easy to track and view the mentions by setting up Google Alerts.

[Must read: Social Media Mentions: How to Track And Manage Them Easily]

You can set up Google Alerts to automatically send email notifications based on your specified topic or keywords, such as your clients’ brand or company names. 

You can also use the alerts to discover trending topics, which you can leverage to develop and create social media content that will interest your clients’ target audiences. 

For example, you can create alerts for relevant keywords such as housing market updates or real estate trends.

With Google Alerts, you won’t need to manually scour the internet for mentions of your clients’ brands beyond social networks or trending topics such as real estate social media contests. 

This way, you can speed up understanding audience or customer sentiment and perceptions of your clients’ brands. 

[Must read: Social Media Sentiment Analysis: A Comprehensive Guide]

4. AdEspresso

Automate optimizing your clients’ social media ads using AdEspresso. 

Set custom ad optimization rules, and the tool will automatically optimize your clients’ social media ads.

It can pause underperforming ads based on the Cost Per Action (CPA) and allocate the budget to the best-performing ads in your clients’ campaigns. 

You can track all the automatic changes in each campaign’s Timeline tab. 

AdEspresso can automatically generate variations of clients’ real estate ads on social media. 

It speeds up split testing to determine what resonates best with your clients’ audiences.  

The tool can also automatically run A/B tests on your clients’ ad variations and identify top-performing social media ads based on real-time data.  

5. Typeform

Automate capturing lead information and feedback from your clients’ prospects, buyers, and investors with TypeForm. 

Create and customize your clients’ interactive forms without coding anything. 

You can include your clients’ branding elements, add texts, use beautiful colors and font styles, and real estate images like houses, etc. 

You can also use customizable templates to speed up and simplify creating the forms.

Once you’re done, embed the forms on your clients’ social media channels to drive engagement and capture leads. 

Typeform eliminates using spreadsheets and manually capturing, tracking, and gathering lead information and feedback. 

How can you turbocharge your workflows with real estate social media automation?

Reduce manual, repetitive tasks and streamline your social media workflows with automation tools. 

Opt for tools that best suit your clients and your unique needs to ensure seamless and effective real estate social media management and marketing. 

Include Vista Social in your social media management toolkit.

Create your Vista Social account now.