Is it Worth Boosting Posts in 2024: When and How to Do it?

Updated on July 13, 2024

4 min to read

Marketing @ Vista Social

Published June 4, 2024

Is it Worth Boosting Posts in 2024: When and How to Do it?
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Wondering if it is worth boosting posts in 2024? You’re in the right place!

Whether you’re experiencing a dip in your social media performance (don’t worry it happens to the best of us) or trying to hit those aggressive KPIs, one thing is forsure–it’s becoming increasingly more difficult to stand out organically and stop the scroll.


The solution? Boosting posts on social media!

The opportunity is huge to expand your reach and drive real conversions–all for less than the price of a Starbucks coffee. 🤩

Ready to uncover if it’s worth boosting posts in 2024? And if so, when and how to do it? Let’s get started!

Psst…with Vista Social, you can manage your boosted posts across 6+ social networks directly from the dashboard. Try it out today! 👀

Table of contents

What is a Boosted Post on Social Media?

A boosted post is what you get when you pay to amplify your content’s reach on social media.

Ideal for business accounts, it’s a straightforward way to push your content further. You pick a post, set your target, define your budget and duration.

Then, your content starts reaching new eyes, extending beyond your usual followers.

It’s a seamless method to connect with potential followers and customers interested in your business.

How is Boosted Post different from an Ad?

Simply put, boosted posts increase the visibility of existing content, while ads offer detailed customization for targeted objectives across multiple placements within a network.

If you’re aiming to elevate your social media presence, understanding the distinction between boosted posts and ads is crucial.

With boosted posts, you can:

  • Amplify the reach of your page’s already published content to a broader audience.
  • Enhance engagement directly from your timeline with just a few clicks.
  • Simplify targeting, focusing on basic demographics and interests.

On the flip side, ads empower you to:

  • Craft highly customized campaigns to achieve specific marketing goals.
  • Dive deep into targeting options, reaching the right audience across multiple placements. For example, on Meta you can access Facebook, Messenger, Instagram, and the Meta Audience Network.
  • Harness advanced features for format and placement, fine-tuning your strategy for optimal results.

So, whether you’re looking to quickly boost your content’s visibility or develop a comprehensive advertising strategy, understanding these tools can significantly impact your social media success.

4 Key Reasons to Boost Posts on Social Media in 2024

Elevating your social media strategy by boosting posts is a game-changer for brands in 2024. Here’s why it’s essential:

Reason #1: Amplify Reach and Visibility

The core benefit of boosting posts? It significantly expands your content’s reach, ensuring your message resonates far and wide without straining your budget.

With an ever-increasing number of brands vying for attention on social platforms, boosting your posts is key to cutting through the noise.

It’s not just about being seen; it’s about being noticed in a crowded marketplace.

By tapping into this tool, you’re not just broadcasting; you’re strategically placing your brand in the spotlight. 🤩

Reason #2: Strengthen Brand Awareness

Boosting posts isn’t just about numbers; it’s about cementing your brand’s presence in the digital world.

It’s the digital equivalent of word-of-mouth—spreading your brand’s story, one share at a time, and solidifying your place in the market.

Reason #3: Foster Engagement and Community

As social media becomes increasingly crowded, organic visibility is a challenge.

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So, how can people interact with a post that they aren’t seeing on their Feed?

Boosted posts are essential in increasing the amount of Feeds your content reaches and can extend the freshness of your posts–resulting in more engagement!

Engagement is the currency of social media. By boosting your posts, you’re not just expanding reach; you’re inviting interaction, fostering a sense of community, and building relationships that transcend digital interactions.

Reason #4: Drive Conversions and Sales

Ultimately, boosting posts is about moving the needle on your business objectives.

With 40% of Gen Z turning to social networks over traditional search engines for product discovery, boosting posts capitalizes on social commerce’s rise.

It’s about meeting your audience where they are and making your products easily discoverable.

Whether it’s driving traffic to your website or increasing conversions, a well-placed boost can turn passive scrollers into active customers.

In 2024, boosting posts is not just an option; it’s a strategic imperative for brands looking to dominate the social world!

Ready to turbocharge your social media strategy? Start boosting posts in Vista Social today!

How to Boost Scheduled Posts in Vista Social

Vista Social is trusted by thousands of brands, agencies, and social media managers — making it the best social media management tool for boosting in 2024.

Here’s how to boost schedule posts in Vista Social, in four easy steps:

Step #1: Connect your Socials

If you haven’t already, you’ll need to connect your social media profiles to get started. With Vista Social, this setup is straightforward and hassle-free!

Hit the ‘+ Quick Add’ icon on your dashboard. Then, click ‘Add Profile’ and choose the social network you’d like to connect.

Follow the prompts to authorize Vista Social to manage your profile–don’t worry, it’s super quick and easy!

Step #2: Set Up Your Boost

Tap “Settings” on the left menu bar, then hit “Publishing Settings.” Next, you’ll select “Boost Settings”and then “Create Boost.

From here, you will set up your boost:

  • Select your social profile and ad account
  • Set a budget and duration
  • Define your audience

Step #3: Create Your Post

Now, it’s time to create a post that will be boosted at the time of publish! Head over to the Publisher in Vista Social to create a new post.

Once you’ve added in your media, caption, hashtags, and emojis–it’s time to select a Boost under post customizations.

TIP: Use Vista Social’s Saved Captions feature to keep caption ideas and hashtags handy in one place. 🔥

Step #4: Schedule Your Post

Tap schedule and you’re all done! Your scheduled post will auto-publish to your profile and get boosted — no notifications or additional logins required.

Whether you want to build and grow your network, increase conversations, or generate leads, scheduling posts to be boosted at publish is a great way to get started.

Ready to level-up your social media strategy? Plan, schedule, and boost your posts in advance with Vista Social — create an account today! 🔥

About the Author

Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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