Whether you’re a content creator looking to elevate your audio game or a social media manager on a mission to amplify a brand’s presence, understanding Instagram Reels Audio is non-negotiable.
But, navigating the audio landscape of Instagram in 2023 doesn’t have to be complex!
In this guide, we’re shedding light on “How to Master Sound on IG in 2023”. We delve into the mechanics of trending Reels, voiceovers, and practical tips that answer your most burning questions.
Instagram Reels audio is the sound component of a Reel on Instagram. You’ll mainly find two types: “original audio” made by users like you and me, and “licensed audio” sourced from copyrighted works of artists, movies, or TV shows.
Original audio encompasses genuine sounds that users capture or produce. This might be a user’s voice, ambient noises, or even DJ sets that remix various tracks.
For example, the below track is an original audio by our Head of Social, Alexus:
However, even in original audio, you might sometimes encounter licensed songs playing in the background or creative reinterpretations of copyrighted tracks.
Conversely, when you choose a hit song from the radio or a catchy line from a movie for your Reel, you’re using licensed audio. This kind of audio requires you to give proper credit to the original artist or source.
Here’s an example of how a licensed audio would appear on Instagram Reels (shout out to all the Swifties reading this):
So, when crafting your next Reel, consider your audio choice carefully. Mix, match, record, but always stay aware of the audio’s origins. And if you ever borrow from another source? Give them the credit they deserve!
Looking for some Reels inspo? You’ve come to the right place. Discover the top Instagram Reels trends to try this week! 🤩
For businesses using an Instagram Business account, the range of available audio is limited due to Instagram’s copyright rules.
While these rules ensure artists get their due credit, they restrict businesses from accessing many popular audio tracks on the platform.
But, don’t worry! Vista Social’s Trending Audio tool offers business-friendly solutions and gives brands the ability to:
While you can’t directly download audio from Instagram Reels, there are savvy solutions to get that catchy tune you’re after.
And psst…Vista Social makes this process a breeze! Here’s how to easily download audio from Instagram Reels in Vista Social:
Other methods include:
TIP:Want to stay ahead in the audio game? Vista Social helps you find and manage the sounds that resonate. Dive in today and amplify your Reels! 🎶
Wondering how to customize your Instagram Reels with personal audio? Let’s delve into the steps for importing your tunes and creating voiceovers:
To elevate your Instagram Reels, bypass the platform’s default audio and import songs from your device.
If you’re looking to add a more personal touch, like narrating your reel:
Psst…you can add voiceovers to your audio in Vista Social!
If you want to cherish your reel, share it later, or keep it as a reference:
To revisit your saved reels:
If you’re keen on leveraging trending audio to bolster your engagement on Instagram Reels, you’re in the right place. Here’s a straightforward guide:
Each week, our network of social media experts will round up the latest trending audio on Instagram—ensuring you’re up-to-date with business-friendly sounds and songs.
Each week, the Vista Social team updates the ‘trending sounds’ tab that is available in the media library.
When you tap the trending sound, you can hear the audio that is available.
Like what you hear? Click the audio so that it is highlighted and tap ‘select’—this will import that audio into your media library.
Once the audio is imported, you can click on the three dots in the top right corner to add a title and description, choose labels, select profile groups, and pick a cover photo!
Now, you can keep your trending sounds and songs organized by associating them with clients, brands, or projects—all in one dashboard. Jackpot! 🤩
Learn more about how to use Trending Audio in Vista Social! 🎼
While editing your Reel, navigate through the audio library. The “For You” section not only gives personalized recommendations but also showcases trending sounds.
Here again, the “up” arrow symbolizes a hot trend, and you can check how many times the audio has been used.
While Instagram is a giant in its own right, many of its trends originate from TikTok. Keeping tabs on TikTok’s trending audios can enhance your Instagram Reels strategy and sometimes even give you a head start.
For instance, the Barbie trend, including its audio, took off on TikTok but sustained its popularity on Instagram Reels for many months.
By incorporating these methods, you can stay ahead in the game and create Reels that resonate with your audience!
There’s a specific situation that allows you to adjust the audio of a posted Instagram Reel. If Instagram silences your Reel’s audio, you have the chance to alter it post-publication.
For a muted Reel, select the “Replace audio” option on the post. Remember, Instagram permits this action only once, so pick your new audio cautiously.
However, if Instagram hasn’t silenced your Reel, directly modifying its audio isn’t possible post-publication.
But, there’s a workaround. If you have second thoughts about the audio shortly after posting, you can download, re-upload with new audio, and then stash away the original Reel. Here’s how:
Keep in mind, archiving your original Reel resets its engagement metrics to zero. Therefore, ponder the trade-offs before making a move.
Looking to make your Instagram Reels more inclusive? Instagram’s in-built feature now transcribes audio to text, paving the way for seamless subtitles or closed captions on your videos.
Adding subtitles isn’t just about compliance; it’s about accessibility. Consider those who have hearing challenges, or the night owls who are secretly binge-watching Reels at the wee hours, trying not to wake up their partner who isn’t as glued to their phone.
Here’s your guide to getting it done:
Now, with these steps in your arsenal, you’re all set to create Reels that not only sound good but also read well!
When you encounter the “Audio unavailable” message on Instagram Reels, it often points to a few potential issues: it could be a brief app malfunction, geographic limitations on the sound, or a possible copyright snag.
For a swift solution, try the classic approach: close and restart the app. If it’s simply a short-lived glitch, giving it some time might resolve the issue!
On the other hand, if the obstacle is due to location-based audio restrictions, there’s not much recourse—unless you fancy traveling to a location where it’s available (though that might sound over the top, remember, everyone’s different!).
Effortlessly set Reels to go live with Vista Social while you’re out, ensuring prime posting even if you’re OOO. Harness our unique trending audio feature and keep tabs on reach, likes, and shares!
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
Our newsletter is packed with the hottest posts and latest news in social media.
You have many things to do.
Let us help you with social media.
Use our free plan to build momentum for your social media presence.
Or skip ahead and try our paid plan to scale your social media efforts.
P.S. It will be a piece of cake 🍰 with Vista Social
Subscribe to keep up with fresh news
and exciting updates
We promise not to spam you!