How to Get Followers on Threads: Tips to Grow on Threads in 2025

Did you know Threads gained 100 million users within its first week? This explosive growth highlights the immense potential of the platform for personal brands and businesses. But first, you’ll need to learn how to get followers on Threads.

Why? Increasing your followers doesn’t just boost visibility—it opens up opportunities to:

• Raise brand awareness and recognition
• Engage audiences
• Build connections with potential brand ambassadors and communities
• Convert passive viewers into paying customers

Unlike other platforms, Threads prioritizes authentic, real-time conversations, creating a space for brands to connect deeply with their audience. As Threads continues to grow, now is the perfect time to implement effective strategies and ensure your clients thrive on this dynamic platform.

As Threads continues to grow, now is the time to implement effective strategies and ensure your brand thrives on this dynamic platform. Let’s dive right in!

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6 Tips to get followers on Threads

While there is no one-size-fits-all formula for boosting your clients’ Threads following, there are effective tactics that can help you increase that number.

Start with the following strategies:

1. Know Your Target Audience

Not all Threads users will be interested in or like your clients’ Threads content or posts.

To grow your following, focus on appealing to Threads users who enjoy your clients’ posts, making them more likely to become loyal fans.

The first step in growing your Threads following is to know your clients’ ideal or target audiences. Start by researching the basics, such as your target audience’s demographics: gender, age, language, and location.

Key demographic data can help you understand what appeals to your clients’ target audiences and shape your Threads content strategy. Understanding their interests and pain points can also reveal what potential followers are passionate about and the problems they want to solve.

Here are a few tips to help you know your target audience better:

• Ask Questions in Threads Posts: Use questions to spark discussions and gain insights into what your clients’ audience cares about most.
• Check Engagement Patterns: Look at which types of posts get the most likes, comments, and shares. These insights can tell you what resonates with the audience.
• Analyze Competitor Audiences: Explore who engages with competitors’ Threads to identify trends and potential new followers for your clients.

Tailoring your clients’ Threads content to resonate with their target audience makes them more likely to follow. For example, if your client owns a makeup brand, share makeup-related posts, like quick tutorial videos, that resonate with female audiences.

2. Learn from Competitors

If your clients are new to Threads, you won’t have much data to jump off from that can help you determine what works or needs improvement.

One of the best ways to grow your followers is to learn from your clients’ direct competitors. Get a few ideas from the content, strategy, and audience engagement efforts of your clients’ competitors.

Doing so can give you a good idea of what works in your clients’ industry or niche, a.k.a. the strategies that can increase the following of brands like your clients.

You can:

• Analyze Competitors’ Profiles: Review competitors’ Threads profiles, engagement levels, content types, and posting frequencies to identify patterns and strategies that work.
• Determine Resonating Content Types: Identify the content types that resonate with competitors’ followers and incorporate them into your clients’ Threads content strategies for better engagement.
• Target Similar Audiences: Explore the followers and Threads communities engaging with competitors’ posts and consider targeting similar audiences to expand your clients’ reach.

Effective competitor analysis can also help you spot gaps in your clients’ markets and fine-tune your content approach to gain followers on Threads ultimately.

3. Create Engaging and Top-Quality Content

One of the best ways to gain Threads followers is to engage them with captivating, high-quality content.

The more engaging your clients’ Threads content, the higher the chances of audiences becoming followers.

Post Threads such as:

• Interactive Polls and Quizzes: Encourage audience participation by creating fun, interactive content that invites responses and engagement.
• Quick Tips and Tricks: Share bite-sized, valuable advice that resonates with your clients’ target audiences and keeps them coming back for more.
• Behind-the-Scenes Posts: Offer a glimpse into your clients’ brands by showcasing employees, office life, or the creative process, helping audiences feel more connected.
• Memes, GIFs, and Videos: Share funny and relatable content that aligns with your clients’ brand voice and appeals to their audience’s sense of humor.
• High-Quality Photos and Videos: Highlight your clients’ products, services, events, or promotions in visually appealing ways to capture attention and interest.

On the Threads app, you can mix and match your clients’ content to find the best types that resonate with target audiences, drive engagement, and draw in followers.

[Must read: Instagram Threads Ideas: What to Post on Threads to Get Views]

4. Stay Consistent  

Consistently posting content on the Threads platform helps keep your clients top of mind among target audiences.

After all, the more people see your clients’ posts on their Threads feeds, the more likely they are to engage with the content and ultimately become followers.

Plus, the algorithm tends to favor Threads accounts that post content consistently. It boosts the chances of the algorithm putting your clients’ posts in front of many potential and new followers.

Maintain a consistent posting schedule with these tips:

• Create a Content Calendar: Plan and organize your clients’ Threads posts in advance to ensure consistent and regular content output.
• Automate Posting Content: Reduce manual tasks by automating posts to maintain a steady stream of content, helping your clients engage audiences and gain more followers.
  Find the Best Times to Post: Identify when your clients’ target audiences are most active and ready to engage. Consider various time zones and schedule posts accordingly to maximize visibility and interaction.

5. Join Trends

Threads is a dynamic platform, and staying on top of emerging trends is crucial for maintaining relevance. Participate in trending conversations, adopt popular hashtags, or experiment with viral content formats to capture the attention of a wider audience. Here’s how you can keep adapting to emerging trends to get more followers on Threads:

• Join Trending Topics: Engage with trending conversations that align with your brand to stay visible in the community.
• Embrace New Formats: Experiment with new post types, such as memes or interactive content, that are gaining traction on the platform.
• Leverage Popular Hashtags: Use hashtags tied to emerging trends to increase the reach of your posts and make your content discoverable by a wider audience.

By maintaining consistency while staying adaptable to trends, you’ll continue to get followers on Threads and strengthen your community over time.

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6. Engage Actively with Your Audience  

To get followers on Threads, building genuine relationships is key. Engagement shows your audience you value their input and encourages them to keep interacting with your content.

• Reply to Comments: Take the time to respond thoughtfully to comments on your posts. A simple reply can turn casual viewers into loyal followers.
• Like and Comment on Other Users’ Content: Interact with posts in your niche to boost your visibility and attract like-minded followers.
• Start Conversations: Join discussions on trending topics or ask questions to spark meaningful interactions with your audience.

Streamline your engagement efforts with Vista Social’s unified inbox, which allows you to manage comments and messages across multiple platforms, including Threads, in one place.

This ensures no interaction goes unnoticed and helps you build stronger relationships while saving time!

Nail your Threads content development and planning with Vista Social

Scheduling Threads posts for auto-publishing isn’t possible yet since the API isn’t available.

However, you can leverage Vista Social’s advanced features to plan and develop your clients’ Threads content. For now, you can use Vista Social for your clients’ Instagram, Facebook, Snapchat, TikTok, and other social media posts.

You can use the platform’s AI Assistant powered by ChatGPT to instantly generate captions, taglines, and descriptions for your clients’ Threads posts.

The AI Assistant also works with the platform’s unified Social Inbox. Use the tool to generate and improve quick responses to follower DMs, comments, posts, etc.

Schedule your clients’ Instagram, Facebook, and other social media posts for auto-publishing with the platform’s Publisher.

Leverage Vista Social’s collaborative content calendar to simplify planning, developing, and scheduling your clients’ content.

Another handy feature is Vista Page, a sophisticated link in bio tool with customizable landing pages and micro websites. You can integrate forms, payment options, videos, and other lead-generation content and tools.

Vista Social’s other features include:

• Hashtag and username generators to simplify coming up with TikTok and Instagram username ideas
• Social media data reporting and analytics
• Social listening
• Reviews management
• Other tools to streamline your social media workflows and help your clients make money from their Instagram and other social media platform pages.

[Must read: Top 20+ Social Media Sites to Promote Your Clients [2025]]

FAQs on how to get followers on Threads

1. How do you go viral on Threads?

Informative, entertaining, and inspiring posts generally do well and have huge viral potential on Instagram Threads.

You can also post content related to events, news, and current trends to get your clients’ posts noticed.

Using relevant hashtags, stunning images, and catchy titles can also work in your client’s favor.

2. How does the Threads algorithm work?

The Threads feed algorithm is based on user interests and the content’s relevance to the viewer.

Threads also uses a chronological Following feed.

3. When should you post on Threads?

The best time to post on Threads depends on your clients’ target audiences and locations.

Generally, the ideal time to post to get maximum engagement is in the morning or early afternoon since users will likely be online.

Get more followers on Threads using tried and tested tips

Increasing your clients’ followers won’t happen overnight.

However, implementing reliable tactics can accelerate your aim of increasing your clients’ following on Thread.

Of course, you also need reliable social media management software to augment your marketing strategies.

That’s where Vista Social comes in.

With Vista Social’s sophisticated and comprehensive social media management features, you can easily streamline your social media marketing campaigns without overspending.

Sign up for a Vista Social account now.