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Updated on September 27, 2024
8 min to read
Content Writer
Published September 26, 2024
Turning your employees into your biggest supporters is possible with employee advocacy marketing.
Employees advocating for your company can help build audience trust, amplify your reach, and boost engagement—without breaking the bank.
The challenge is that employee advocacy marketing requires more than your employees sharing your content on social media.
You need the right strategies and tools to ensure your employee advocacy marketing efforts drive your expected results.
The good news is that this guide’s got you covered.
Continue reading to uncover the tips and tricks for effective employee advocacy marketing.
Employee advocacy marketing is a form of online marketing in which employees promote their companies by sharing brand-related content on their social media pages.
You can think of it as your employees vouching for your brand to their followers by sharing product updates, company news, and other brand-related content.
Employee advocacy marketing is tapping into your employees’ networks to spread your brand’s message, connect with audiences, and boost engagement.
Implementing employee advocacy marketing offers several benefits for your brand, including the following.
People generally trust recommendations from reputable individuals rather than brands.
When your employees share your brand’s content, it can feel less like a corporate pitch and more like a personal recommendation.
You can leverage employee advocacy marketing to build trust and connect better with your potential clients.
Employee advocacy marketing allows you to tap into your advocates’ network of families, friends, and other connections.
It can help expand your brand’s visibility and reach beyond your corporate channels.
When employees feel part of your brand’s story, they can connect better with your brand and grow their sense of purpose.
Also, inviting them to participate in your employee advocacy marketing helps them be more engaged and align their efforts with your goals.
Employee involvement can foster unity, boost morale, and improve team collaboration.
Paid ads are excellent, but they can be expensive.
Employee advocacy marketing can be a more cost-effective solution because it helps your brand reach a wider audience organically.
Plus, social media algorithms often favor content shared by individual users, helping your employees’ advocacy posts get more visibility and engagement than your branded content.
You can do all this without spending too much of your marketing budget.
Must read: TikTok Algorithm 2024 Explained: How It Works + Tips to Go Viral
Potential hires are generally more naturally drawn to companies with engaged and happy employees.
You can leverage employee advocacy to boost your brand’s image, culture, and reputation.
Having your employees actively promote your brand through advocacy marketing efforts can encourage the right talent to apply.
Employees who actively promote and take pride in your brand can help make them feel more aligned with your company’s mission and values.
It can build a positive company culture where employees feel included and valued, making them stronger brand advocates.
Employee advocacy can be a powerful marketing approach to help your brand expand its online presence and boost conversions.
Check out the time and tested tips below to ensure your employee advocacy marketing efforts succeed.
Determine whether your company is ready to launch your employee advocacy program and marketing efforts.
Assess the following:
Must read: How to Build an Employee Advocacy Plan: Step-by-Step Guide
Must read: Key Employee Advocacy Strategy That Boosts Brand Visibility
Your assessment should reveal any gaps in your company’s readiness, which must be addressed before proceeding.
Not all your employees can be great advocates, so choose those who can represent your brand best.
The right advocates can be the following:
The aim is to find employees who believe in your company’s message to ensure authentic and effective engagement.
The more genuine your employee advocacy posts and interactions are, the more likely your marketing efforts will succeed.
Employee advocacy marketing can take a lot of time and effort.
That is why using the right tools or solutions is crucial.
Reliable platforms such as Vista Social can streamline critical employee advocacy marketing tasks.
The tools can help you maintain consistent efforts, track content and advocate performance, and simplify employee content sharing.
Try Vista Social for Free
A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started NowMust read: Top Employee Advocacy Tools to Improve Brand Reach this 2024
Consider these other tools to support your employee advocacy marketing efforts.
Must read: Mastering Social Media Analytics: How to Create Custom Reports
If you’re looking for an all-in-one platform with all the features and tools above, look no further than Vista Social.
The platform offers all these features, from a collaborative content calendar to a social media listening tool.
Invest in the right tools to help your social media and employee advocacy marketing team easily manage, scale, and assess your program.
Guidelines are your advocates’ and social media team’s roadmap to implementing your program and marketing efforts.
Must read: 3 Employee Advocacy Program Examples Worth Following
The employee advocacy marketing guidelines also ensure brand alignment across your strategies, content, and interactions.
Provide clear guidelines that include the following:
Must read: Proven Strategies to Increase Customer Engagement on Social Media
Vista Social is a one-stop shop for managing and optimizing your social media content and tasks, including your employee advocacy marketing efforts.
The platform’s employee advocacy feature has everything you need to implement your advocacy program and marketing efforts seamlessly.
Plus, the platform goes beyond letting your advocates share your brand’s content, allowing them to like, share, comment, and repost your advocacy posts.
It helps ensure that all the content your advocates post and share aligns with your brand and goals.
Creating your advocacy program on Vista Social is pretty straightforward.
Once you connect your social media profiles, you can create your advocacy program and include all the necessary details.
You can set up Slack and email notifications to alert your team and advocates when new posts are up and ready for them to share.
Next, invite your advocates by uploading a CSV file of their names and email addresses. You can also input the information manually.
You’ll see details and tools for your advocacy program on the platform’s Advocacy dashboard.
Click each program to view more details, such as:
You can also access Settings, invite advocates, and create advocacy posts.
Creating advocacy posts with Vista Social’s social media publishing feature is a breeze.
The platform lets you do the following:
Create and customize your advocacy post accordingly.
Use Vista Social’s awesome AI Assistant that instantly generates or refines your post descriptions and taglines.
You can schedule a time to make your advocacy posts available to your advocates or save them as drafts.
Vista Social stands out for its all-in-one social media management and employee advocacy platform.
Plus, the platform allows your advocates to customize your advocacy posts before reposting or sharing them, giving them authenticity and that unique flavor.
Vista Social’s other social media management features include the following:
Employee advocacy can open opportunities for your business to boost organic sharing and engagement, raise brand awareness, generate leads, grow referral traffic, and attract potential talent.
Must read: Top LinkedIn Automation Tools for Lead Generation
Allow your employees to share content that resonates with them and their audiences and networks.
Equip and trust them to represent your brand positively while allowing creative freedom and personal expression.
Doing so helps enhance your brand’s authenticity and credibility.
Employee advocacy can amplify your social media marketing efforts by expanding your brand’s reach through your advocates’ authentic voices.
It can humanize your brand, making it more relatable and engaging to your target audience and potential clients.
Marketing and promoting your brand through employee advocacy can level up your social media initiatives.
The approach also offers a cost-effective and organic way to expand your brand’s reach, strengthen your company’s credibility, and, ultimately, drive conversions and sales.
Kick off your employee advocacy marketing efforts with reliable tips and tricks and sophisticated tools like Vista Social.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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