Content Creation for Multi-Location Businesses: A Step-by-Step Guide

Updated on May 5, 2023

4 min to read

Head of Marketing @ Vista Social

Published May 5, 2023

Content Creation for Multi-Location Businesses: A Step-by-Step Guide
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Managing content creation for multi-location businesses is no easy task. 

You need to maintain brand consistency while tailoring content to suit the unique needs and interests of each location. 

Whether you’re a brand, agency, or social media manager, we’re sharing our ultimate guide to content creation for multi-location businesses — in seven easy steps. 

Table of contents

What is Content Creation?

Content creation is the process of communicating your message or offering in a way that is going to resonate with your ideal customer. 

It can be developed and produced through engaging, informative, and valuable materials such as blogs, TikToks, Reels, and Stories.

In the context of multi-location businesses, content creation involves crafting tailored content that caters to the unique needs and interests of each store location, while maintaining a consistent brand identity and messaging.

FYI: Vista Social is a social media management tool trusted by giants such as Sony Music, Wix, Zillow, Kia and more. Start planning, scheduling, and analyzing your content today — sign up for free! 👀✨

Why is Content Creation Important?

Ultimately, content creation is the key to building (and sustaining) a strong online presence and community for multi-location businesses.

Your content, such as social media posts, have the power to guide your audience on a journey, whether it’s discovering a new menu item, attending a local event, or taking advantage of a limited-time promotion. 

For multi-location businesses, it’s crucial to ensure your content inspires action and empowers your audience to engage with your brand in meaningful ways.

With Vista Social’s custom fields feature, you can create dynamic call-to-actions tailored to each store location, ensuring that your audience has all the information they need to participate in the story you’re sharing.

“As a multi-location business, your content strategy, tone, visuals, and messaging are all crucial elements that help establish your brand identity across different store locations,” says Vista Social’s Social Media Manager, Alexus Brittain.

“Multi-location businesses like Orangetheory Fitness have built successful brand images thanks to their ability to create personalized content for each location while maintaining a consistent brand identity.”

It works for smaller multi-location businesses too.

“Consider local chains like boutique fitness studios or regional restaurant groups that have transformed their ‘everyday’ products and services into engaging, locally relevant content,” Alexus adds.

Not only is content creation a powerful brand awareness strategy, but it also helps turn casual followers into loyal brand ambassadors for each of your store locations.

TLDR: Content creation for multi-location businesses leads to increased visibility, engagement, and brand recognition across all store locations.

ICYMI: You can plan and automatically publish your Instagram content with Vista Social’s scheduling tools — sign up today! 🔥

7 Easy Steps to Content Creation for Multi-Location Businesses

Ready to start creating content for your multi-location business? Here’s how to master content creation in seven easy steps:

1. Set SMART Goals

Defining social media goals is crucial for your multi-location content creation strategy. 

Your goals will determine the type of content you create, the frequency, and your overall objectives.

For multi-location businesses, you might be looking to improve engagement or generate leads at each location. 

To drive success, ensure your goals are SMART:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely
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2. Do Your Research

The next step in content creation is research. 

Analyze your existing content and take note of what generates the most engagement, views, or comments for each store location. 

Identify similarities, gaps, and opportunities to create content that resonates with your local audience.

TIP: Consider what kind of content your target audience engages with most — which creators (or brands) do they follow?

3. Build Your Toolbox

The right tools can streamline your content creation process and help you maintain consistent branding across all locations. 

From educational resources to editing apps to scheduling tools like Vista Social, there are numerous options to explore.

FYI: Check out our favorite content creation tools for multi-location businesses: The Top SMM Tools: Is Your Current Platform Keeping Up?

4. Brainstorm Content Ideas

Leverage your research to brainstorm content ideas. Ask yourself:

  • Who is my target audience for each location?
  • What topics resonate with them?
  • How can I provide value — whether it’s by making them laugh, learn, or be inspired?

Then, decide on content types. 

Consider whether a video, blog post, or carousel works best for a specific idea, and whether it can be repurposed into other formats.

5. Create & Edit Your Content

Now it’s time to create your content! 

Whether you’re working with a team or going solo, take the time to draft, review, and revise as needed. 

Once your content meets your standards, you’re ready to move on.

Discover the magic of our platform: How ClickIt Social increased their impressions by 244% with Vista Social

6. Schedule & Post Your Content

The next step is to share your content with the world. 

Using a social media scheduler like Vista Social, you can plan and post content for all your store locations from one centralized dashboard.

With Vista Social, you can schedule your social posts ahead of time, ensuring consistency and organization across all locations.

Simple as that.

7. Analyze Your Results

Review your insights regularly to determine how your content is resonating with your audience and whether you’re on track to meet your goals.

For blog and website traffic, monitor your Google Analytics dashboard.

For social media content, Vista Social’s Analytics tool provides in-depth data on engagement, growth rate, and more, allowing you to optimize your multi-location content strategy.

By following these seven easy steps, you’ll be well on your way to mastering content creation for your multi-location business using Vista Social.

Plan, schedule, and manage your social media content for multiple store locations with Vista Social’s social media management tools. Create a free account and get started today! 🤩

About the Author

Head of Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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