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Updated on August 19, 2024
5 min to read
Content Writer
Published August 18, 2024
To connect with your congregation better, your church social media posts must be inspiring, fresh, and engaging.
Creating meaningful content for church social media accounts isn’t without its challenges, especially when juggling events, community outreach, and online services.
That’s why in this guide, we’ll cover the top five content ideas you can employ to help your clients connect with their congregation online, reach more people, and spread joy and inspiration.
Keep the content flowing and engaging with the social media content ideas for the churches below.
Does your client’s church have upcoming events such as Youth Group activities, Nights of Prayer and Worship, or Retreats?
Or perhaps a change in the church social media team structure?
Announce them through your clients’ social media posts.
It’s a great way to get the word out to the church’s congregation while reaching more audiences and potential attendees.
Start a countdown a few months, weeks, or days ahead (depending on the type of event since some activities require pre-registration and preparation for attendees).
Create a series of content leading up to the event, including the following posts:
[Must Read: A Guide to Church Social Media Management in 2024]
Share the powerful stories of your clients’ congregations via authentic, heartfelt testimonials.
For example, you can share Facebook and Instagram videos featuring church family members sharing their spiritual growth and personal experiences.
The testimonial posts can also be short videos, written quotes, or audio snippets. To make them more engaging, include relevant photos and other visuals.
Ensure all the post’s content and elements align with your clients’ styles and branding.
[Must read: Social Media Style Guide for Social Media Marketers this 2024]
Testimonials can inspire audiences looking for similar connections and support while adding authenticity to your clients’ social media presence.
Sharing testimonials can also show the real-life impact of the church’s mission.
Share a snippet from the church’s latest sermon to highlight the main message.
For example, you can post a two-minute Facebook video capturing the key point that resonates deeply with viewers, such as a heartfelt prayer or biblical truth.
It’s a great way to give members and attendees a glimpse into the church’s teachings and what they can expect to learn when they attend services.
Include brief descriptions in your posts to summarize the message and invite viewers to watch the full sermon on your clients’ websites or YouTube channels.
You can also ask thought-provoking questions about the sermon’s message or theme to encourage interactions and engagement.
Posting sermon snippets helps keep your clients’ congregations engaged throughout the week and attracts audiences looking for spiritual nourishment.
Another way to highlight key points from sermons is to quote the main message or bible verse and turn it into a stunning social media image.
Create eye-catching designs, font styles, colors, background images, and other visual elements to draw eyeballs to the posts.
[Must read: Social Media Post Design Ideas for Social Media Marketers]
The Bible app YouVersion’s Facebook post below is a classic example.
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Get Started NowBesides being visually appealing, the quote images can capture the essence of the sermon’s message, providing daily inspiration for your clients’ congregations and followers.
You can write captions that ask your clients’ audiences to reflect on the quote or bible verse’s meaning or add more context in the post’s description.
Quote images are easy to share, encouraging followers to spread them across their social media pages, which helps expand your clients’ reach.
Regularly posting quote images helps your clients provide a consistent source of spiritual feeding and encouragement that their audiences can look forward to seeing.
Share posts highlighting the benefits and importance of joining discipleship groups within your clients’ church communities.
Include posts explaining what discipleship groups are, how they work, and the spiritual growth the groups can foster.
You can also share videos on testimonials or personal experiences of current members.
Include details on how the discipleship groups have influenced and facilitated the members’ faith journeys.
Below are a few tips for creating social media posts promoting your clients’ church discipleship groups.
Creating content that promotes your clients’ church discipleship groups offers an inviting space for newcomers to join a spiritual community.
Experiment and explore more content types and formats.
You can audit your clients’ social media accounts to assess which content types work best.
[Must read: Social Media Audit Ultimate Guide: w/ Steps And Screenshots]
Creating social media posts is only half the work.
You must spread the content to the ends of the earth for your clients to reach and connect with their followers and boost engagement.
Streamline your content publishing with social media management tools for churches like Vista Social.
The platform can simplify managing your clients’ social media profiles and scheduling their content for auto-publishing.
Connect your clients’ profiles and upload the image or video to the social media publishing feature.
From there, you can customize the post with captions, hashtags, links, etc., and set an auto-posting schedule.
Generate engaging captions and hashtags instantly with the AI Assistant.
The tool can also refine your written descriptions based on your prompt, preferred tone, format, and brand voice.
Don’t miss opportunities to engage your clients’ followers with the platform’s social media engagement feature.
It includes a Social Inbox that centralizes all your clients’ social media comments, messages, mentions, and reviews.
[Must read: Social Media Mentions: How to Track And Manage Them Easily]
The tool simplifies responding to and managing your clients’ social media interactions.
Don’t miss out on Vista Social’s other sophisticated features, from a social media listening tool to analytics and reports.
Create authentic, creative, and engaging social media posts that help your clients’ churches connect with their online audiences.
Weave diverse content ideas into your clients’ church social media strategies to foster a warm online community that goes beyond Sunday services.
Take your efforts to help clients spread love, hope, and faith to the next level with a reliable social media management platform.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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