Bluesky Marketing Guide for 2025: w/ Tips, Tools, and FAQs

Take your client’s Bluesky marketing campaigns from zero to hero with our tried-and-true tips and essential tools. 

The social media platform Bluesky is relatively new. 

Still, it’s quickly becoming popular, making it another great online space to engage your clients’ audiences and help them stand out. 

The challenge is that mastering Bluesky’s unique features and staying ahead of emerging trends can be overwhelming, especially when running countless campaigns across other social networks. 

The key is to learn the right strategies and reliable tools to navigate this new platform like a pro, which we will cover in this Bluesky marketing guide. 

Ready to make your Bluesky marketing soar? 

Let’s get started!

What you will learn

• What is Bluesky?
• Why is Bluesky marketing crucial for brands?
• What are the key steps to creating a Bluesky marketing plan?
• Bluesky marketing tips to elevate your strategy
• How to use Vista Social for Bluesky marketing 
• What are the FAQs on Bluesky marketing?
• Ready to level up your Bluesky marketing efforts?
  

What is Bluesky?

Bluesky is a decentralized, text-based microblogging social media platform similar to X (formerly Twitter) but with key distinctions: decentralization and user control. 

Bluesky’s decentralized nature means it runs on a system that no single person or organization controls.

The platform gives you more control over your data and experience with cool features such as customizable algorithmic feeds and user-managed moderation. 

You can customize your feed with unique algorithms, choose between public and private posts, and manage your interactions with moderation tools. 

Bluesky’s AT Protocol lets you carry your social graph across different apps, giving you a seamless experience.

Like most social media sites and platforms, Bluesky posts (skeets) can include images, videos, and texts, allowing for more engaging content and interactions among your clients’ brands and audiences. 

Must read: Top 20+ Social Media Sites to Promote Your Clients [2025]

Instead of one master algorithm that controls what users see, Bluesky has over 50,000 algorithmic feeds (as of this writing), allowing your clients to influence how they want audiences to see their content. 

Anyone can create a new Bluesky feed. With this, you can develop and implement more personalized strategies to engage audiences effectively.  

Another unique feature of Bluesky is that it allows users to control their information, enhancing security and privacy. 

Why is Bluesky marketing crucial for brands?

Developing a solid Bluesky marketing strategy is important for the following reasons. 

Connect with a niche audience

Bluesky users value transparency and privacy, making them unique and highly engaged audiences. 

By tapping into this community, you can help clients reach individuals who appreciate honesty and data control, leading to more meaningful interactions with their brands.

Build trust and authenticity

Bluesky’s decentralized nature fosters a sense of trust and authenticity. 

Because users have more control over their data and experience, they are more likely to trust the platform and, by extension, the brands that engage with them. 

This trust can translate into stronger, more genuine relationships between your clients’ brands and audiences.

Early adoption advantage

Positioning your clients’ brands as early adopters on Bluesky can set them apart as innovative leaders. 

By being one of the first to leverage this growing platform, you can showcase your clients’ brands’ forward-thinking approach and commitment to exploring new and exciting engagement opportunities.

Tailored content delivery

Bluesky’s customizable algorithms allow you to tailor your clients’ content delivery to reach the right audience more effectively. 

You can create personalized experiences that resonate with your clients’ target markets, increasing the chances of engagement and conversion.

Organic growth

Focusing on real conversations and community-building on Bluesky fosters organic growth. 

By engaging authentically with your clients’ audiences and encouraging meaningful interactions, you can build a loyal community that advocates for their brands and helps spread their message naturally.

Stand out in a crowded space

Prioritizing data privacy and user control on Bluesky can help your clients’ brands stand out. 

Your clients can demonstrate their commitment to respecting their audience’s personal data by emphasizing user control and privacy.

It can help set your clients’ brands apart from competitors and attract a dedicated following.

What are the key steps to creating a Bluesky marketing plan?

While your Bluesky marketing plan can be unique to each clients’ goals, campaigns, and target audiences, there are essential steps to consider to ensure your plans work. 

Must read: Social Media Plan: Steps, Strategies, & Templates [2025]

Start with the five steps below. 

1. Optimize Bluesky accounts

Optimizing your clients’ Bluesky accounts makes them easily discoverable by target audiences, giving your efforts traction to establish their brand presence. 

Below are several tips to help optimize your clients’ Bluesky profiles. 

• Use a Bluesky handle that is consistent with your client’s brand identity. If your client has a more common-sounding brand name, include more specific identifiers in case another user or brand has already claimed the name. 
• Set up verification and use the platform’s custom domain feature to verify the identities of your clients’ brands. It can boost brand credibility, making your clients’ accounts more recognizable and trustworthy to followers
• Ensure your clients’ profiles are informative and look professional. Add clear and concise descriptions of your clients’ brands, contact information, and a high-quality brand photo or logo. Your clients’ profiles should accurately reflect who their brands are while making them easily recognizable

2. Plan your content 

Content is crucial to the success of your Bluesky and other social media marketing efforts. 

Must read: Outsourcing Social Media Marketing: A Guide for Agencies

To ensure your clients’ content is valuable, engaging, and reaches the right audience at the best times, plan everything.

Planning helps your digital marketing agency or team avoid scrambling at the last minute to create and publish content, ensuring a consistent flow of posts. 

Consider the following tips when planning your clients’ Bluesky content. 

• Use various content types, such as videos, images, infographics, etc., to create attention-grabbing skeets (posts). Doing so helps keep your clients’ Bluesky content fresh and interesting for better engagement
• Share content that sparks interaction and conversations from your clients’ followers. You can create posts that share opinions, insights, and information that resonates with target audiences, such as topics on the role of AI in social media marketing. These posts can showcase thought leadership and reflect the expertise of your clients’ brands
• Keep your clients’ Bluesky posts valuable and relevant to their industries. Create posts that inspire, inform, or help your clients’ audiences solve certain problems, such as outfit color combination tips for clients in the fashion industry
• Maintain a consistent voice and tone across all your posts to ensure they align with your clients’ brand personalities, values, and goals. Planning helps you polish and review content for consistency before it goes live
• Use a content calendar to organize and simplify planning weeks or months’ worth of your clients’ Bluesky posts. Content calendars also include handy tools such as approvals and notes to help streamline collaboration with your marketing team and clients

Must read: Top Multi-Location Social Media Marketing Tools

3. Foster community engagement

Bluesky users thrive on community-driven interactions and conversations. 

Make the most of this by developing strategies to keep your clients actively joining in conversations and not just shouting into the void and spreading their message. 

Plan content and interactions facilitating two-way conversations to build an engaged Bluesky community with the following tips. 

• Host live events or discussions for real-time audience interactions. These can be great ways to provide dynamic and personal experiences with your clients’ brands, helping them connect better with their followers
• Provide timely and thoughtful replies to follower concerns and questions on Bluesky. It helps show that your clients’ brands value their communities and care about their issues and needs
• Connect your clients with peers, potential collaborators, and industry leaders to expand their reach and establish credibility
• Ask your clients’ followers to share their suggestions and opinions on their brands, products, services, and other related topics to help engage them

4. Leverage in platform features

Use Bluesky’s built-in features to optimize your clients’ content and enhance engagement, amplifying your marketing strategy.

Below are a few Bluesky in-platform features you can leverage. 

• Custom feeds. Bluesky’s custom algorithmic feeds allow you to target specific audiences for more precise marketing. You can leverage this feature to tailor content for various audience segments and ensure your clients’ posts reach the right audiences at the best times for maximum engagement
• Custom domains for user handles. Bluesky’s custom domains can help reinforce your clients’ brand identities. You can use domains that reflect your clients’ brands for better recognition and credibility
• Hashtags. Add industry-specific, branded, and relevant keywords to your clients’ Bluesky posts to make it easy for audiences to discover them. Adding the right hashtags improves the chances of your clients’ content appearing in relevant searches, amplifying their reach 

5. Track crucial performance metrics

The best way to improve your Bluesky marketing strategy is to assess where, how, and why they work and what needs improvement. 

Ensure your marketing plan includes tracking the specific Key Performance Indicators (KPIs) and metrics to determine content performance. 

Must read: 20+ Sentiment Analysis Tools for Agencies & Brands for 2025

Follow these quick tips to monitor key metrics. 

• Measure your clients’ brand sentiment by tracking how audiences perceive their brands on the platform. Understanding the tone of their interactions with your clients’ posts gives you the insights to tailor their messaging and engagement efforts

Must read: Social Media Engagement Strategies, Tips, Examples and Tools

• Monitor engagement metrics such as likes, mentions, comments, and shares. These can give insights into what resonates with your clients’ audiences, shaping your Bluesky content strategy
• Regularly analyze your clients’ content performance to spot patterns and trends. Are your clients’ posts driving engagement, and which content gets the most engagement? Use the information to refine your content strategy, improving your clients’ campaigns

Bluesky marketing tips to elevate your strategy

Boost the chances of your Bluesky marketing efforts succeeding with the tried and true tips below. 

Leverage custom algorithms

Bluesky’s customizable algorithms allow you to tailor the content that appears in your clients’ followers’ feeds. 

With this, you can prioritize the posts that resonate most with your clients’ audiences, ensuring they see more of what they love.

Tailor your content to reach the right audience using Bluesky’s customizable algorithms.

Analyze which types of posts resonate most with your followers and tweak your marketing strategy accordingly. 

For instance, incorporate motivational quotes regularly into your content plan if they get the most likes and shares. 

Use Bluesky’s algorithm customization to prioritize these popular posts in your clients’ followers’ feeds. 

This ensures your audience sees more of the content they love, increasing engagement and loyalty.

Promote User Generated Content

Promoting User-Generated Content (UGC) on Bluesky encourages your followers to create and share content related to your clients’ brand.

UGC showcases your clients’ promotional products in real-life scenarios, making your clients’ brands more relatable and credible. 

Plus, it provides a steady stream of fresh content that resonates with your audience, driving organic growth and fostering deeper connections with your clients’ followers.

You can run a contest where users post photos using your client’s product and tag their brand to be featured. 

It can boost engagement and generate authentic content showcasing your clients’ products in real-life scenarios. 

Highlight these user-generated posts on your client’s profile, thank contributors, and consider featuring the best entries on their website or in promotional materials.

Engage authentically

Engaging authentically on Bluesky is about building genuine connections with your clients’ audiences. 

Instead of generic responses, respond to comments and messages in a personal and conversational tone. 

Doing so shows followers that your clients value their input and appreciate their engagement.

So, instead of a generic “Thanks for the comment,” try something more personal like “We love hearing your thoughts! What’s your favorite feature of our product?” 

The personal touch can make followers feel valued and heard, fostering a stronger connection between them and your clients’ brands. 

Regularly engaging in meaningful conversations and showing appreciation for your audience’s input can help build a loyal and active community around your clients’ brands.

Use visual content wisely

Leveraging visual content strategically is crucial for capturing your audience’s attention and keeping them engaged.

You can share high-quality images and videos that showcase your clients’ brand personalities and stories.

For instance, post behind-the-scenes videos of your client’s team working on a new project or stunning product shots. 

Visual content can draw in your clients’ audiences and keep them engaged. 

Must read: Visual Content Creation Tips & Tools for Agencies this 2025

Consistently posting visually appealing content helps enhance your client’s brand aesthetic and create a more compelling and memorable online presence on Bluesky. 

Additionally, consider using videos for tutorials, product launches, or customer testimonials to provide more value to your followers.

Collaborate with influencers

Working with influencers who align with your clients’ brand values lets you tap into their dedicated follower base and expose them to new audiences. 

The influencers can create authentic, sponsored content that resonates with their followers, boosting your clients’ brand visibility and engagement.

You can collaborate with a well-known influencer in your client’s industry to create sponsored posts. 

Their endorsement can add credibility to your clients’ brands and attract new followers. 

Choose influencers whose audience demographics match your clients’ target markets, and work with them to create authentic content that reflects your brand’s values and messaging. 

Influencer partnerships can amplify your clients’ reach and drive more engagement.

Adapt your strategy to the platform

Bluesky is a decentralized social media platform that focuses on autonomy and privacy. 

Must read: Social Media Privacy Laws Evolution: What Brands Need to Know

That said, adapting your marketing initiatives to align with Bluesky is crucial to boost your chances of succeeding. 

For instance, instead of overly polished and sales-y marketing tactics, focus on creating engaging content and fostering authentic interactions.  

Also, respect privacy concerns, avoid potentially invasive practices, and excessively collect data. 

For example, when users engage with your clients’ giveaways, content, and promotions, provide options for them to opt out. 

Communicate your clients’ data privacy practices and reassure them that their data is safe to foster trust and loyalty.

Experiment with Custom Feeds

Bluesky’s custom algorithmic feeds offer a unique opportunity to tailor content for your clients’ followers, making it easier to target niche audiences effectively.

Use custom feeds to segment your clients’ audiences by interests, location, or behavior.

For instance, you can create a feed for fans of a particular product category or local customers.

Also, keep an eye on your clients’ various feeds’ reach, follower growth, and engagement. 

Use the insights from these experiments to refine your content strategy and boost its effectiveness.

How to use Vista Social for Bluesky marketing 

Streamline your Bluesky marketing strategy implementation with Vista Social. 

The social media management platform’s Bluesky management tools for business have everything you need to ensure seamless workflows. 

Social media publishing

Vista Social’s Publisher lets you create, customize, and schedule Bluesky and other social media posts for auto-posting, saving you time and effort. 

Must read: 10 Best Bluesky Scheduling Tools for 2025

The Publisher includes the following features.

Must read: Top 20+ Social Media Scheduling Tools Comparison [Free & Paid]

• Bulk scheduling 
• Smart scheduling
• An AI Assistant that can generate and refine post descriptions and taglines
• Optimal posting time suggestions
• Supports publishing for text-only, text with link, single image, text with link and custom image, multiple image, and single video posts
• Customization options such as enabling a first like and comment 
• Adding your post to a queue or saving it as a draft

Content calendar

Review and manage your client’s Bluesky posts easily with the central publishing calendar.

The feature includes automated approval workflows for seamless content review and approval across the social media manager, clients, and team members. 

Must read: How to Automate Social Media Posts: w/ Tools & Tips

Social media engagement

Vista Social’s unified Social Inbox pulls and centralizes the mentions, comments, and messages from your clients’ connected profiles.

The feature includes team management tools that let you tag messages, route tasks, and set up real-time status updates for visibility.

Social media analytics

Vista Social’s dynamic charts and data visualizations provide valuable insights into your clients’ Bluesky content likes, comments, views, and shares.

The platform lets you schedule reports to auto-generate and share with other users via PDF or CSV files and intuitive links. 

Vista Social also allows you to create custom report templates to examine your clients’ data more thoroughly and gain valuable insights. 

The platform’s other key features include the following. 

• Social listening 
• Employee advocacy
• Hashtag generator and tools
• Canva integration
• Boosting posts
• Built-in media library 
• Content finder
• Mobile app
• Link in bio tool with customizable landing pages (Vista Page)

Must read: 15 Best Link in Bio Tools for Agencies & Brands for 2025

What are the FAQs on Bluesky marketing?

Can you use Bluesky for advertising? 

While Bluesky advertising opportunities and features are still developing, Bluesky’s user-driven focus suggests that innovative sponsorships and promotional methods may emerge. 

For now, you can secure your clients’ Bluesky handles, explore the platform, and focus on organic methods to reach audiences. 

What kind of content works best on Bluesky? 

Authentic, engaging content that resonates with your clients’ audiences works best.

This can include behind-the-scenes videos, motivational quotes, user-generated content, and visually appealing posts. 

How can you ensure your content reaches the right audience on Bluesky? 

Use Bluesky’s customizable feeds to segment your clients’ audiences by interests, location, or behavior. 

Doing so helps ensure that the right people see your clients’ content.

What are some common challenges marketers face on Bluesky? 

Common challenges on Bluesky include navigating the platform’s decentralized nature, understanding the audience’s preferences, and staying updated with the platform’s evolving features and functionalities.

Ready to level up your Bluesky marketing efforts?

Ensuring effective Bluesky marketing can take time and effort. 

The key is to learn from reliable tips and use the best tools to streamline and supercharge your efforts. 

One tool more than worth its salt is Vista Social. It offers robust publishing, engagement management, analytics features, and more. 

Start your Vista Social account now.