The Best Time to Post on Threads for Maximum Engagement

You’re posting great content on Threads—but hardly anyone’s seeing it. Engagement is low, replies are minimal, and your posts seem to disappear without a trace. If you’re not posting at the best time to post on Threads, chances are your audience isn’t even online to notice.

That’s the real issue—timing matters. Data shows that posting at the wrong time can slash your reach by more than 57%, while posting during peak hours can lead to significantly higher engagement. It’s not just what you post—it’s when you post.

In this blog, we’ll uncover the best time to post on Threads so your content gets the attention it deserves. Whether you’re aiming for more likes, replies, or shares, getting your timing right is the first step to better results.

Why Timing Still Matters on Threads in 2025

In 2025, timing still plays a big role in how your posts perform on Threads. Even though the platform has improved its algorithm, Threads still delivers content based on what’s fresh, relevant, and engaging. When users open the app, their feed isn’t just random—it’s a mix of posts from people they follow and trending content that’s getting real-time engagement. That’s why when you post matters just as much as what you post.

Here’s the deal: Threads rewards early action. If your post gets likes, replies, and reposts shortly after going live, the algorithm sees it as popular and boosts it to more users. That’s early engagement—and it’s gold. The faster your post gets noticed, the more reach it gets. If you post when your audience isn’t active, you risk missing that critical window where engagement pushes you higher.

Threads also puts a lot of focus on relevance and recency. People want to see what’s happening now, not what was posted six hours ago. That’s why the platform favors newer content that sparks conversation. If your post shows up when users are actively scrolling, it has a better chance of grabbing attention and driving interactions.

In short, knowing the best time to post on Threads helps your content land right when it matters most. It boosts your visibility, increases your engagement, and makes sure your voice is heard in a fast-moving feed. If you want to win on Threads, timing isn’t just important—it’s everything.

Best Time to Post on Threads by Day of the Week 

Want to fine-tune your posting schedule for better performance? Below are the best times to post on Threads, broken down by day. These time slots are based on median engagement patterns—ideal moments when users are most likely to scroll, interact, and share.

• Monday: 7 AM, 8 AM, 9 AM

Monday kicks off with high engagement during early hours. Many users check Threads first thing in the morning as part of their daily routine. Posting during these times increases your visibility while feeds are still fresh and competition is lower.

• Tuesday: 7 AM, 9 AM, 3 PM

Tuesday mornings are strong, just like Monday, but 3 PM also shows a rise in activity. This mid-afternoon slot captures users during breaks or downtime, making it a great window for casual updates or interactive content.

• Wednesday: 7 AM, 8 AM, 9 AM

Wednesday is one of the best days to post on Threads. Early morning engagement remains high as users are deep into their week. It’s an ideal time for informative, inspirational, or community-driven content.

• Thursday: 7 AM, 9 AM, 11 PM

Thursday mornings continue the strong trend, but 11 PM offers a unique boost in engagement. This late-night slot caters to night owls or users in different time zones—perfect for thoughtful, entertaining, or off-hours content.

• Friday: 7 AM, 8 AM, 9 AM

Engagement on Fridays stays strong in the morning as users wind down the workweek. Content that’s light, engaging, or end-of-week themed often performs well in these hours.

• Saturday: 7 AM, 9 AM, 12 AM (midnight)

Saturdays tend to be quieter overall, but early risers and night scrollers are still active. Posting around 7 AM or 9 AM works well for casual, lifestyle content, while midnight posts may catch late-night engagement from relaxed weekend users.

• Sunday: 1 AM, 7 AM, 9 AM

Sunday has the lowest engagement rates of the week, but there’s still opportunity in the early hours. People tend to browse before starting their day, so posting early especially with motivational or soft-sell content can still deliver solid results.

[Must Read: Best Time to Post on Every Major Social Site in 2024]

[Must Read: How to Use Threads: A Guide to Getting Started and Building a Following]

How Audience Behavior Affects Timing on Threads 

The best time to post on Threads isn’t the same for everyone—it depends on your audience’s habits. By learning when they’re most active, you can increase your visibility and engagement fast. Let’s dive into the key behaviors that influence your timing strategy.

Understand Your Audience’s Daily Routine

People check Threads at different times based on their lifestyle. Some users scroll early in the morning before work or school. Others browse during lunch breaks or at night while relaxing. Knowing your audience’s daily routine helps you post when they’re most likely to see your content. 

For example, if your followers are professionals, try posting before 9 AM or after 6 PM. For younger users or students, evenings and late-night hours may work better. Matching your post time with their habits increases your chances of getting seen and engaged with.

Consider Time Zone

If your audience is in different parts of the world, time zones matter. Posting at the wrong time could mean your content gets buried before anyone sees it. For a local audience, it’s simple—post during peak local hours. But if your followers are global, try using scheduling tools to post at optimal times for each region. Check where most of your engagement is coming from and tailor your timing to those areas. This small step can make a big difference in reach and engagement.

Use Data to Guide You

Don’t rely on guesswork—use data to find your best posting times. Review your past posts and look at when you got the most replies, likes, or shares. These patterns reveal when your audience is most active. While Threads is still growing its analytics tools, you can use insights from other social platforms to guide your timing. 

Try posting at different times, track the results, and adjust your schedule based on what works. Over time, this data-driven approach will help you find the best time to post on Threads for your unique audience.

[Must Read: 10 Big Mistakes to Avoid in Scheduling Social Media Content] 

Best Times to Post on Threads by Industry 

Here are the best times to post on Threads by industry, based on recent data from multiple sources. These timeframes reflect when users are most active and engaged:

• Creators & Influencers: Post between 6 AM–9 AM or 7 PM–9 PM on weekdays. Mornings hit early scrollers before work, and evenings catch fans relaxing after a long day. These are your sweet spots for sharing stories, behind-the-scenes content, or daily thoughts. 
• SaaS & B2B Brands: Go live between 8 AM–12 PM, especially from Tuesday to Thursday. That’s when professionals are online, checking updates, tips, and tools during work breaks or meetings. 
• E-commerce & Retail: Post from 12 PM–3 PM and again from 6 PM–9 PM on weekdays, when shoppers are browsing on breaks or after dinner. Weekend mornings from 8 AM–11 AM are also gold for new arrivals, deals, or product drops. 
• Local Businesses: Aim for 5 PM–7 PM on weekdays and 9 AM–1 PM on weekends. These are perfect times to share promos, events, or what’s happening today. It works because locals are off work or planning their day—and they’re more likely to stop by, book, or message you when your post fits their schedule.

How to Test and Optimize Your Posting Schedule 

The perfect time can be different for everyone. That’s why testing and tracking your posts is the smartest way to grow. Here’s how to do it right:

A/B Testing Post Times

Start simple. Take the same post—maybe a quote, a product teaser, or a trending thought—and publish it at different times of the day. Try morning, noon, and evening. Watch which one gets the most engagement. This A/B testing helps you see when your followers are actually online and ready to interact. Keep notes or use scheduling tools like Vista Social to track your results. Over time, you’ll notice a clear pattern of what works best for your brand.

Measure Engagement by Post Time

Guesswork isn’t good enough. To really know what’s working, check your numbers. Vista Social’s analytics dashboard gives you the full breakdown—what time you posted, how many people saw it, and how many liked, commented, or shared. You’ll spot which hours get you more attention, and which ones fall flat. Bonus: you can also see how post type affects engagement (text, image, video, etc.).

Adjust Based on Performance Trends

The Threads algorithm and user habits change. So should your strategy. Look at your data every few weeks. Are your posts getting more traction in the afternoon this month compared to last month’s evenings? Shift your posting times to match the trend. What worked last season might not work today—and that’s okay. Keep testing, keep tracking, and stay flexible. When you post at the right time, more people see your content—and that means more growth, more clicks, and more results.

Bottom line: The best time to post on Threads depends on your audience and now you know how to find it. Test smart. Track everything. Adjust as you grow. And watch your engagement take off.

How Vista Social Can Help you With Seamless Scheduling

Finding the best time to post on Threads is just half the battle—actually posting consistently at those peak times is where the real challenge begins. That’s where Vista Social comes in.

With Vista Social’s advanced scheduling tools, you can plan your content ahead of time and automatically publish it when your audience is most active. No more manual posting or guessing when to go live. The platform uses smart data to recommend optimal time slots based on engagement trends, so your Threads posts always hit when they’re most likely to be seen.

You can also manage multiple accounts, collaborate with your team, and view performance analytics—all from one intuitive dashboard. Whether you’re a solo creator or managing an agency, Vista Social makes it easy to stay on track and maximize your reach on Threads.

[Must Read: How to Schedule Threads Posts Without The Hassle]  

Why Timing Matters When Posting on Threads

Knowing the best time to post on Threads helps your content reach more people and increases engagement. Posting when your audience is most active gives your posts a better chance of being seen, liked, and shared.

Still, great timing isn’t everything. Staying consistent and sharing high-quality content are just as important. A steady flow of valuable posts builds trust and keeps your followers interested.

To make this easier, use Vista Social’s scheduling and analytics tools. They help you plan your posts at the right times and track what works best—so you can grow faster on Threads in 2025.

P.S. If you’re new here, Vista Social is a powerful all-in-one social media management platform tailored for marketing agencies, freelancers, and social media managers. Our platform provides advanced tools to boost collaboration, streamline workflows, and elevate social media marketing success.

Sign up for your  Vista Social account now to explore our features and take your social media strategy to the next level! 

FAQs About Posting on Threads 

• What’s the ideal frequency for posting on Threads?
  The best posting frequency depends on your audience and goals. A good rule is to post 1 to 3 times a day to stay active and visible. Some brands post up to 30 times daily, while others stick to 2 to 5 posts per week to keep content high-quality. No matter what you choose, stay consistent. Posting at regular times helps your audience know when to expect new content.
• Should I post the same content across Threads and Instagram?
  Even though Threads is linked to Instagram, it’s better to adjust your content for each platform. Threads is more focused on quick text updates, while Instagram is more visual. Don’t just copy and paste—change the message to match Threads’ fast and casual style.
• How long should a post stay live before re-posting?
  Threads posts don’t last long because users scroll fast. You can post more than once a day to stay on their feed. There’s no exact time to wait before reposting, but give some space between posts. You can also bring back old content later with a new twist or update.
• Do hashtags impact visibility on Threads?
  There’s no clear rule yet, but hashtags probably help people find your posts. Since Threads is connected to Instagram, hashtags can still be useful for joining topics and public chats. Just don’t overdo it—stick to a few smart ones.
• How soon should I engage after posting?
  It’s best to reply to comments and interact right after you post. Quick responses show that your content is active and boost visibility. Talking to your audience in real time keeps your posts alive longer and builds stronger connections.