New
Social Listening Made Simple: How to Use It for Brand Growth
Learn why social listening is no longer just for big brands and how Vista Social makes it affordable for creators, agencies, and small businesses.
How Something Social Saved 75% of Their Time and Increased Revenue by 15%
See how a fast-growing agency improved operations, cut down hours of manual work, and unlocked new revenue opportunities with Vista Social.
New
50 Unique Social Media Ideas for Consistent Content Creation
Discover 50 unique social media post ideas to engage your audience, grow your brand, and maintain a consistent content strategy with ease!
Updated on July 7, 2025
9 min to read
Content Writer
Published June 24, 2025
You’re posting great content on Threads—but hardly anyone’s seeing it. Engagement is low, replies are minimal, and your posts seem to disappear without a trace. If you’re not posting at the best time to post on Threads, chances are your audience isn’t even online to notice.
That’s the real issue—timing matters. Data shows that posting at the wrong time can slash your reach by more than 57%, while posting during peak hours can lead to significantly higher engagement. It’s not just what you post—it’s when you post.
In this blog, we’ll uncover the best time to post on Threads so your content gets the attention it deserves. Whether you’re aiming for more likes, replies, or shares, getting your timing right is the first step to better results.
In 2025, timing still plays a big role in how your posts perform on Threads. Even though the platform has improved its algorithm, Threads still delivers content based on what’s fresh, relevant, and engaging. When users open the app, their feed isn’t just random—it’s a mix of posts from people they follow and trending content that’s getting real-time engagement. That’s why when you post matters just as much as what you post.
Here’s the deal: Threads rewards early action. If your post gets likes, replies, and reposts shortly after going live, the algorithm sees it as popular and boosts it to more users. That’s early engagement—and it’s gold. The faster your post gets noticed, the more reach it gets. If you post when your audience isn’t active, you risk missing that critical window where engagement pushes you higher.
Threads also puts a lot of focus on relevance and recency. People want to see what’s happening now, not what was posted six hours ago. That’s why the platform favors newer content that sparks conversation. If your post shows up when users are actively scrolling, it has a better chance of grabbing attention and driving interactions.
In short, knowing the best time to post on Threads helps your content land right when it matters most. It boosts your visibility, increases your engagement, and makes sure your voice is heard in a fast-moving feed. If you want to win on Threads, timing isn’t just important—it’s everything.
Want to fine-tune your posting schedule for better performance? Below are the best times to post on Threads, broken down by day. These time slots are based on median engagement patterns—ideal moments when users are most likely to scroll, interact, and share.
Monday kicks off with high engagement during early hours. Many users check Threads first thing in the morning as part of their daily routine. Posting during these times increases your visibility while feeds are still fresh and competition is lower.
Tuesday mornings are strong, just like Monday, but 3 PM also shows a rise in activity. This mid-afternoon slot captures users during breaks or downtime, making it a great window for casual updates or interactive content.
Wednesday is one of the best days to post on Threads. Early morning engagement remains high as users are deep into their week. It’s an ideal time for informative, inspirational, or community-driven content.
Thursday mornings continue the strong trend, but 11 PM offers a unique boost in engagement. This late-night slot caters to night owls or users in different time zones—perfect for thoughtful, entertaining, or off-hours content.
Engagement on Fridays stays strong in the morning as users wind down the workweek. Content that’s light, engaging, or end-of-week themed often performs well in these hours.
Saturdays tend to be quieter overall, but early risers and night scrollers are still active. Posting around 7 AM or 9 AM works well for casual, lifestyle content, while midnight posts may catch late-night engagement from relaxed weekend users.
Sunday has the lowest engagement rates of the week, but there’s still opportunity in the early hours. People tend to browse before starting their day, so posting early especially with motivational or soft-sell content can still deliver solid results.
[Must Read: Best Time to Post on Every Major Social Site in 2024]
[Must Read: How to Use Threads: A Guide to Getting Started and Building a Following]
The best time to post on Threads isn’t the same for everyone—it depends on your audience’s habits. By learning when they’re most active, you can increase your visibility and engagement fast. Let’s dive into the key behaviors that influence your timing strategy.
People check Threads at different times based on their lifestyle. Some users scroll early in the morning before work or school. Others browse during lunch breaks or at night while relaxing. Knowing your audience’s daily routine helps you post when they’re most likely to see your content.
For example, if your followers are professionals, try posting before 9 AM or after 6 PM. For younger users or students, evenings and late-night hours may work better. Matching your post time with their habits increases your chances of getting seen and engaged with.
Try Vista Social for Free
A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started NowIf your audience is in different parts of the world, time zones matter. Posting at the wrong time could mean your content gets buried before anyone sees it. For a local audience, it’s simple—post during peak local hours. But if your followers are global, try using scheduling tools to post at optimal times for each region. Check where most of your engagement is coming from and tailor your timing to those areas. This small step can make a big difference in reach and engagement.
Don’t rely on guesswork—use data to find your best posting times. Review your past posts and look at when you got the most replies, likes, or shares. These patterns reveal when your audience is most active. While Threads is still growing its analytics tools, you can use insights from other social platforms to guide your timing.
Try posting at different times, track the results, and adjust your schedule based on what works. Over time, this data-driven approach will help you find the best time to post on Threads for your unique audience.
[Must Read: 10 Big Mistakes to Avoid in Scheduling Social Media Content]
Here are the best times to post on Threads by industry, based on recent data from multiple sources. These timeframes reflect when users are most active and engaged:
The perfect time can be different for everyone. That’s why testing and tracking your posts is the smartest way to grow. Here’s how to do it right:
Start simple. Take the same post—maybe a quote, a product teaser, or a trending thought—and publish it at different times of the day. Try morning, noon, and evening. Watch which one gets the most engagement. This A/B testing helps you see when your followers are actually online and ready to interact. Keep notes or use scheduling tools like Vista Social to track your results. Over time, you’ll notice a clear pattern of what works best for your brand.
Guesswork isn’t good enough. To really know what’s working, check your numbers. Vista Social’s analytics dashboard gives you the full breakdown—what time you posted, how many people saw it, and how many liked, commented, or shared. You’ll spot which hours get you more attention, and which ones fall flat. Bonus: you can also see how post type affects engagement (text, image, video, etc.).
The Threads algorithm and user habits change. So should your strategy. Look at your data every few weeks. Are your posts getting more traction in the afternoon this month compared to last month’s evenings? Shift your posting times to match the trend. What worked last season might not work today—and that’s okay. Keep testing, keep tracking, and stay flexible. When you post at the right time, more people see your content—and that means more growth, more clicks, and more results.
Bottom line: The best time to post on Threads depends on your audience and now you know how to find it. Test smart. Track everything. Adjust as you grow. And watch your engagement take off.
Finding the best time to post on Threads is just half the battle—actually posting consistently at those peak times is where the real challenge begins. That’s where Vista Social comes in.
With Vista Social’s advanced scheduling tools, you can plan your content ahead of time and automatically publish it when your audience is most active. No more manual posting or guessing when to go live. The platform uses smart data to recommend optimal time slots based on engagement trends, so your Threads posts always hit when they’re most likely to be seen.
You can also manage multiple accounts, collaborate with your team, and view performance analytics—all from one intuitive dashboard. Whether you’re a solo creator or managing an agency, Vista Social makes it easy to stay on track and maximize your reach on Threads.
[Must Read: How to Schedule Threads Posts Without The Hassle]
Knowing the best time to post on Threads helps your content reach more people and increases engagement. Posting when your audience is most active gives your posts a better chance of being seen, liked, and shared.
Still, great timing isn’t everything. Staying consistent and sharing high-quality content are just as important. A steady flow of valuable posts builds trust and keeps your followers interested.
To make this easier, use Vista Social’s scheduling and analytics tools. They help you plan your posts at the right times and track what works best—so you can grow faster on Threads in 2025.
P.S. If you’re new here, Vista Social is a powerful all-in-one social media management platform tailored for marketing agencies, freelancers, and social media managers. Our platform provides advanced tools to boost collaboration, streamline workflows, and elevate social media marketing success.
Sign up for your Vista Social account now to explore our features and take your social media strategy to the next level!
About the Author
Content Writer
Content writer and copywriter with over 2 years of experience, specializing in VSL scriptwriting. I’ve worked with various brands to create compelling content. Passionate about storytelling that connects and converts. Loves cats, poetry, and skincare
Our newsletter is packed with the hottest posts and latest news in social media.
You have many things to do.
Let us help you with social media.
Use our free plan to build momentum for your social media presence.
Or skip ahead and try our paid plan to scale your social media efforts.
P.S. It will be a piece of cake 🍰 with Vista Social
Subscribe to our Newsletter!
to stay updated on the latest and greatest Social Media news
We promise not to spam you!