Top 10 Best Instagram Editing Apps for Creators in 2024

Fun Fact: The human attention span is shrinking!

According to research, the average human attention span has dropped significantly in just 15 years—from 12 seconds in 2000 to 8.25 seconds today.

This result means we now have shorter attention spans than goldfish, who can focus for about 9 seconds.

Because of this, Instagram content creators are working twice as hard to produce high-quality content that stands out from the thousands of other posts and captures the attention of their audience.

The good news is that finding the right Instagram editing apps for your posts is one step you can take to elevate your content creation game. 

However, we understand there are so many editing apps, and choosing the right one can be overwhelming.

To help you out, we’ve curated a list of the top 10 best Instagram editing apps for creators in  2024.

We carefully selected them based on user-friendliness, features, costs, and reviews. Whether you are looking for a video-editing app or a photo enhancer, we’ve got you covered. 

Factors to Consider When Choosing Editing Apps 

Different content creators have different goals and needs; some may focus on photo editing, while some focus on video making. Below are the factors to consider when choosing an editing app to try:

User-Friendliness and Device to Use

Nobody wants to use an app that takes a hundred steps before you can add a filter to their photo or cut their video. If you are new to content creation, it is best to start with simple editing apps to avoid getting overwhelmed. Additionally, it is better to choose an app compatible with your device, whether it be a mobile device, tablet, or computer.

Types of Content

Some editing apps are better for photo editing, and some for video editing. Some content creators use different apps for photos and videos. A good photo editing app contains basic tools like filters, cropping, resizing, effects, adjustments for brightness, contrast, and saturation. Video creation should include trimming, transitions, audio editing, layers, subtitles, and others. First, you must identify what you need as a content creator and what type of posts you will make.  

Budget

Many editing apps have subscription costs; however, some offer free plans but with limited features. Some apps may also provide a free trial, allowing users to test their capabilities before purchasing. It is important to choose apps that are transparent about costs and payment plans. If you are starting out, it is also best to experiment and try different apps before committing to and purchasing one.

User Reviews 

Feedback and testimonials from real users provide valuable insights into the app’s strengths and weaknesses. Consistent positive feedback on the app’s features and ease of use indicates that it is reliable and performs well. Reviews also help identify the common issues users may experience while using the app. 

Top 10 Best Instagram Editing Tools in 2024

 1. CapCut

CapCut is one of the most popular short-form video editing tools, created by ByteDance, the parent company of TikTok.

It’s an excellent choice for social media content creators looking for a user-friendly video editing app that supports high-quality output and publishing to multiple social platforms, including Instagram. It boasts a 4.3-star review from 9.21 million users. 

CapCut is free for Android and iOS devices. However, a CapCut Pro PC is available for $8 monthly and $75 yearly. It is ideal for short-form video creators. 

Key Features and Pros:

• Background removal for green screen effects.
• Fine-tuned color grading.
• Keyframing and animations.
• Teleprompter for better script delivery.
• Advanced features are available even for free plans.
• There are no watermarks on the free version.
• Supports high-quality video output.
• Available on both mobile and desktop platforms.
• Free audios and music. 

Cons:

• Some more advanced features are locked behind the paid plans.
• Mobile editing controls can be finicky on smaller screens. 

2. Lightroom

Adobe Lightroom is a powerful photo editing tool that’s popular with both amateur and professional photographers.

Do you need to enhance your photos with advanced features like AI-powered tools and HDR support? Then Lightroom’s what you need.

Plus, it lets you edit videos and offers flexible storage options, so you can choose between local storage and Adobe Cloud. Lightroom is perfect for photographers who need advanced photo editing tools. 

It has a 4.7-star review from 2.69 million users. The Lightroom Plan costs $9.99 monthly with 1TB of online storage.

Key Features and Pros:

• Generative removal for seamless object removal.
• Lens blur for stunning bokeh effects.
• Automatic noise reduction.
• Local photo editing without cloud syncing.
• Video editing with the same tools and presets as photos.
• Geometry adjustments for correcting perspectives.
• Panorama creation.

Cons:

• Some advanced features are only available in paid plans.
• Beginners may need help navigating the app due to its extensive features. 

✅Pro-Tip  Consistently use the same filters and editing styles to create a recognizable brand aesthetic. This helps in building a unique visual identity.

3. Canva

Canva is an online graphic designing tool with numerous functions and features that even beginners can use, and we can all agree that it took the internet by storm.

It was launched in 2013, gained 2.5 million users in 2015, and in 2024, it has over 185 million users. Canva provides ready-to-use templates for presentations, resumes, infographics, flyers, logos, certificates, posters, and many more. Now, users can also edit videos. It has a 4.7-star review in Google Play from 16.8 million users.

Canva’s basic features are free to all. Its Pro Plan costs $12.95 a month, or $119.40 annually, and includes advanced features such as brand identity creation, access to premium templates, social media post scheduling, and advanced photo editing. The Enterprise plan for businesses starts at $30.

Canva is best for businesses or creators who want to impose a unique and consistent branding style.

Key Features and Pros:

• Allows users to design a wide range of content. 
• User-friendly interface.
• Extensive template library. 
• Basic photo editing.
• Stock photo resources.
• Allows collaboration from different users in one file. 
• Allows users to download creations in different formats (PDF, GIF, JPEG, PNG, MP4, etc…)

Cons:

• Many templates are not available for free plans. 
• Premium stickers and graphics contain a watermark for free plans.

💡Fun Fact You can integrate your Canva with your Vista Social account. Create stunning visuals with our Canva integration and store them in Vista Social’s media libraries for easy organization. Read this article for more information.

4. PicsArt

PicsArt is a creative platform that allows users to edit photos and videos from basic to advanced.

Forbes promoted it as a tech unicorn, and It is one of the most popular photo editing programs on the market. In 2022, PicsArt joined the AI revolution by introducing nearly a dozen generative AI tools. It has a 3.9-star review in Google Play from 12 million users.

PicsArt offers a free version, PicsArt Plus costs $5 per month, and PicsArt Pro costs $7.

Key Features and Pros:

• AI photo editing: AI replaces elements, generates background, creates a photo extender, and other things. 
• AI writing assistant. 
• Replay feature that applies professional-looking edits with a single tap and creates custom presets.
• Creative stickers and brushes.
• Dozens of filters and masks. 
• Creative collages. 
• Beautification tools
• It is affordable for many. 

Cons:

• The writing assistant needs improvement 
• Many filters and features are only available in paid plans. 

 5. Adobe Premiere Rush

Adobe Premiere Rush is a mobile and desktop video editing app that allows for easy shooting, editing, and sharing of high-quality videos.

It’s the simplest way to create standout content for your followers’ feeds, offering tools for audio, motion graphics, and more. Premiere Rush is available for download on macOS, Windows, iOS, and Android. It has a 4.2-star review in Google Play from 35.1k users.

Premiere Rush Starter is the free version of the app with basic features. Premiere Rush Single App costs $9.99 per month and it includes unlimited exports, access to all features and content, sync projects across devices, and 100GB of cloud storage (upgradeable up to 10TB).

Key Features and Pros:

• Easy transition from one frame to another. 
• Adding customized titles.
• Sharing of videos in different social channels. 
• Enhances video with preset and manual color corrections. 
• Allows change in video speed. 
• Audio editing. 
• User-friendly interface.

Cons:

• Lack of green screen feature. 
• Free version has limited export options.
• Advanced features are only available in paid plans. 

6.  InShot

InShot is a simple video editing tool with advanced features for premium editing. It is perfect for content creators who focus on vlogging. It boasts a 4.8-star review in Google Play from 20.5 million users.

InShot has a free version that contains all basic features. The Pro Version is priced at $3.99 a month or $14.99 per year.

Key Features and Pros:

• Filters, text, and music. 
• Clip trimming, merging, speed adjustment, and cropping.
• Auto-captions and audio editing. 
• Hue, saturation, and lighting adjustments. 
• User-friendly interface. 

Cons:

• Limited guidance and tutorials on how to use the app.
• Ad appears in the free version. 
• A watermark is included when exporting a video from the free version.

7. Wondershare Filmora

Filmora is one of the best video editors for beginners without prior experience. Filmora makes video creation simple and efficient while also delivering high-quality results.

The app supports many file formats and codecs, making it ideal for many. It is suitable for Beginners and content creators looking for an easy-to-use video editing tool with various advanced features.

Filmora has a 4.8-star review on Google Play from 972k users. It has a free version available for everyone and paid versions. The paid version is priced at $19.99 monthly, $61.99 annually, and $89.99 perpetually.

Key Features and Pros  

• User-friendly interface. 
• Instant mode and over 10k presets and templates. 
• Green screen and keyframing 
• Supports Apple ProRes, MPEG-2, MPEG-4, AVCHD, Canon and Sony RAW, QuickTime (MOV), and MXF.
• Has 10 million free stock media and 1200+ royalty-free music. 
• Allows users to choose up to 5 layouts that best suit their workflow. 

Cons:

• The free version includes a watermark on exported videos.

8. YouCam Video

YouCam Video is an excellent choice for editing Instagram reels, offering a suite of AI-powered tools designed to elevate your content. From video quality enhancements and color correction to more specialized features like face retouching, makeup application, and body editing, YouCam Video helps you polish your look with ease.

The app’s portrait-focused tools are perfect for creating standout content, especially in horizontal formats like Instagram Reels and TikTok. One of the standout features is the AI Video Enhancer, which significantly boosts video resolution, delivering near-professional quality that keeps your audience engaged. For even more creativity, YouCam Video offers fun AI effects like cartoon filters and face swaps – all with just a few taps.

Key Features and Pros:

• AI-powered video quality enhancements for superior results
• Precise face and body detection for a professional touch
• AI-based background removal and color correction
• Engaging AI effects like cartoon filters and face swap

Cons:

• Premium purchase required for access to advanced AI video editing features

9. Remini

If you love posting selfies and Instagram-worthy photos, Remini is your partner. It launched in 2019 and has enhanced over ten million photos since then.

You don’t have to worry about posting a blurry photo because Remini can fix it. This app is best for those who edit photos of people.

Remini is generally free to use; users just need to watch ads to download enhanced photos. Remini Lite costs $4.99 a week, while Remini Pro costs $9.99.

Both paid versions are ad-free and have more AI capabilities. Remini has a 4.5-star review in Google Play from 3.86 million users.

Key Features and Pros:

• Unblurring and sharpening of photos. 
• Restoration of old photos. 
• Elimination of grain through the denoiser. 
• Face enhancer. 
• Color fixer and image enlarger. 

Cons:

• Ads appear frequently in the free version. 
• The paid versions are pricey. 
• Doesn’t have advanced photo editing features. 

10. VSCO

VSCO has been here for almost as long as Instagram has been popular.

It is known for its many different aesthetic filters that make a photo Instagramable. The app can be used both for mobile and desktop platforms.

VSCO has a free version and a paid version. VSCO for creators costs  $12.99 a month and $59.99 a year. It also has a 3.5-star review in PC MAG.

VSCO is ideal for photographers and content creators who require high-quality filers and only need basic video editing.

Key Features and Pros:

• 200+ presets and filters are available. 
• Fine-tuning and saturation adjustments. 
• GIF creations. 
• Simple video editing.
• Save your favorite looks and apply them to your next photo using the Receipt feature. 

Cons:

• Many features can’t be accessed in the free version. 

✅Pro-Tip  Use Vista Social’s Instagram Grid Preview to see what your new post looks like alongside the past posts.

Final Thoughts

All ten editing tools have unique features and pros. The right editing app can make all the difference in elevating your Instagram content and capturing the attention of your audience

It is important for content creators to identify their needs and goals for their Instagram to know which one to use. We highly suggest that you try the free version of the app of your choice before investing in its paid plans.

Vista Social makes it easy for content creators to manage and schedule their content.

It also allows users to view analytics, track your listeners, and more. If you are an aspiring influencer or already one, check out VistaSocial now and never miss a post!