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Not just a video site, but also one of the most successful search engines in the world, YouTube is an incredibly valuable space for marketers.
As video marketing becomes increasingly popular as a way to engage with customers, YouTube’s presence has grown in the business arena. Today, companies can go beyond the basic “personal” account on YouTube to gain access to the benefits of a branded account.
The YouTube Brand Account offers your company a unique presence online, which differs from your personal profile. Though a YouTube Brand Account is an entity seperate from your personal account, it’s available to access and use through your personal channel.
To create a YouTube Brand Account, you’ll first need a Google profile. Go to the Google Account Setup page and then submit your name, email address, and naturally, a password. You’ll also be asked to provide additional details like a mobile phone number, your country of origin, gender and birth date. Once you agree to the terms of service and click Next, Google will confirm your new account.
To create your YouTube Brand Account, navigate to YouTube and log in using your new credentials.
With your YouTube Brand Account all set up, you’ll now need to optimize your account, just like you would with any other social media profile. There are many different aspects to consider within a YouTube account, but some of the most important are:
A lot of social media channels now offer a “Business” option for organizations that require options beyond the usual features of a personal account. YouTube is no exception. With a seperate brand channel on YouTube, brands can:
YouTube even offers the option to add managers to your Brand Account. This means that you can permit other people in your team to make content for your business. Business leaders are even able to add employee advocates to their YouTube brand team and allow them to post behind-the-scenes (BTS) content.Not just a video site, but also one of the most successful search engines in the world, YouTube is an incredibly valuable space for marketers.
As video marketing becomes increasingly popular as a way to engage with customers, YouTube’s presence has grown in the business arena. Today, companies can go beyond the basic “personal” account on YouTube to gain access to the benefits of a branded account.
The YouTube Brand Account offers your company a unique presence online, which differs from your personal profile. Though a YouTube Brand Account is an entity seperate from your personal account, it’s available to access and use through your personal channel.
To create a YouTube Brand Account, you’ll first need a Google profile. Go to the Google Account Setup page and then submit your name, email address, and naturally, a password. You’ll also be asked to provide additional details like a mobile phone number, your country of origin, gender and birth date. Once you agree to the terms of service and click Next, Google will confirm your new account.
To create your YouTube Brand Account, navigate to YouTube and log in using your new credentials.
With your YouTube Brand Account all set up, you’ll now need to optimize your account, just like you would with any other social media profile. There are many different aspects to consider within a YouTube account, but some of the most important are:
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Get Started NowA lot of social media channels now offer a “Business” option for organizations that require options beyond the usual features of a personal account. YouTube is no exception. With a seperate brand channel on YouTube, brands can:
YouTube even offers the option to add managers to your Brand Account. This means that you can permit other people in your team to make content for your business. Business leaders are even able to add employee advocates to their YouTube brand team and allow them to post behind-the-scenes (BTS) content.
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