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Every marketing team makes content in the hopes it will go viral. Viral marketing is the descriptor given to content that generates excitement naturally online.
Entertainment and value are at the heart of viral marketing. Viral marketing spreads like a virus from consumer to consumer and from platform to platform, getting noticed by people at rapid rates.
Social media serves as an environment which encourages people to share, a great place for viral marketing to take off. As an example, an uplifting post might pop up on Twitter; then followers will share that video across YouTube, Instagram, and LinkedIn.
Viral marketing is focused on what the customer wants. There is no right answer when it comes to “what works” but successful campaigns usually have the following questions answered by the time they launch their content:
Aligning with a customer’s needs and wants is the most integral part of the process. For that reason, each of these characteristics define viral campaigns:
Agencies, businesses, and creators can keep tabs on their campaign performance by using social media tools like Vista Social.
Viral marketing is a quick, high reward way to spread a message or CTA online, here are the potential benefits an organization could incur through this tactic:
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Get Started NowIt is important to note that sometimes an audience will take the wrong message away from viral content, and the rapid pace of sharing might overwhelm what you were initially trying to accomplish
If viral marketing has unintended consequences, taking steps to protect the brand’s reputation is crucial. To avoid any missteps, designing campaigns catered specifically to your audience should be a surefire way to viral marketing correctly.
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