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Social selling is strategy used for lead generation, which is designed to aid salespeople in directly interacting with prospects via social platforms. The idea of social selling challenges the common transaction experience between customers and companies, which in turn leads to more organic relationships with leads.
If you have a business profile or page on Facebook, Instagram or LinkedIn, you may already be well-versed in the basics of social selling without knowing it. With this strategy, companies listen closely to the conversations their target audience is having, then they find opportunities to bond and build relationships with those followers.
To increase revenue for your business, you’ll need to find your audience and bond with them on a deeper level.
In the past, finding an audience and figuring out opportunities for connections was complex and unrefined. Now, social media makes it simpler to specifically target the type of people most likely to buy from you. According to studies:
Nowadays, when people have a need to fulfill, they both look for answers on search engines and discuss their needs and painpoints online in social platforms. By posting when your audience is most active, and listening closely to what your people are talking about on Facebook, Twitter and Instagram and using a tool like Vista Social, you can assess what kind of problems you need to address.
The more you listen to your customers and their interests, demands and requirements, the more likely you will be to design customized sales pitches specifically designed to improve your odds of a sale. Social selling tactics also help you to figure out:
With social guidance, salespeople can showcase how a company’s products and services solve the problems their customers are facing. This approach makes earning a sale and a better connection with clients much easier.
Social selling best practices
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Get Started NowSocial media platforms are giving businesses a platform to engage with customers on a more meaningful level and as a result enhance their chances of a sale. To find and convert valuable leads using social media, be sure to:
Keep in mind that social selling is about building connections with your audience through learning what they need from your brand. Therefore, the conversation you have with prospects needs to deliver value to them. Concentrate on solving customer problems, rather than just advertising products and services
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Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.