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Social media etiquette refers to the guidelines that companies and individuals use to maintain their online reputation.
As social media channels have become one of the primary channels of communication in the modern world, common social rules are spreading into digital environments.
Just as social etiquette impacts how people behave around others in society, social media etiquette includes online guidelines to follow.
The expectations of social media etiquette differ from one platform to another. For example, reposting a user’s content on Instagram requires much more care than retweeting someone on Twitter.
On the other hand, there are some basic dos and don’ts that can apply universally to all platforms:
Organizations can no longer simply delete messages that generate poor reactions. One mistake has the power to make or break a business.
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Get Started NowSocial media etiquette is often embedded into the rules of a social media policy for modern brands and businesses. This policy usually shares a complete code of conduct for any team member who interacts with a social channel:
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