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Marketing automation is the process of using specialized software to automate marketing actions. Many modern marketing departments rely on automation to streamline repetitive tasks like sending emails, texting customers and even publishing social media content.
Automation technology makes repetitive tasks passive and allows companies to prioritize more important jobs. 77% of the CMOs at top-performing companies use marketing automation to boost their revenue.
Using marketing automation tools, companies can target a larger range of customers through automated messages sent across a range of channels. Many organizations rely on marketing automation strategies to save their employees valuable time, improve workflows and enhance customer experience.
Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Benefits of these automated tools include:
Marketing automation solutions provide companies with sets of tools that streamline the repetitive and time-consuming responsibilities of the marketing team. From providing an platform for digital campaign creation to automating lead qualification, marketing automation tools are devoted to simplifying an increasingly complex world.
Marketing automation ensures that companies can create digital marketing strategies without having to manually deal with every message, email, and post they publish. Automation allows businesses to better support and serve their target audience, without placing excessive pressure on the marketing budget.
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Get Started NowThere are limitations to what a company can accomplish with marketing automation. For instance, businesses cannot have meaningful conversations with their community through automated messages. To ensure that your marketing automation plan works, make sure that you:
stronger relationships on social
Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.