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Influencer marketing is a method of social media marketing of promoting and selling products or services through individuals, or influencers, who are capable of driving action from your target audience.
Influencers who share the values of a brand and their customers can bridge the gap between the two entities. Although influencer marketing is highly popular today, it is not a new phenomenon. Influencers in the form of athletes, celebrities, and even political leaders have driven conversions for decades.
Today, businesses in every industry leverage the potential influencer market. Approximately 83% of marketers who used influencer marketing said it was an effective form of marketing.
Influencer marketing is an “inbound” form of advertising. This means that the strategy draws leads and customers to you, rather than asking your company to seek them out. Influencer marketing leads to:
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Get Started NowInfluencer marketing campaigns spark when businesses establish connections with people who motivate and inspire their customers. Influencers come in the form of industry thought leaders, micro-influencers, and celebrities. No matter who your brand chooses to connect with, remember to:
stronger relationships on social
Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.