AI for Content Marketing: Triple Your Creative Output
AI for content marketing refers to integrating artificial intelligence technologies into the content creation and distribution process.
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Content marketing is a method of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various forms of content, from long-form guides to short videos.
By developing a content marketing strategy, brands are able to track content offers for lead generation, measure engagement of social media posts and more.
Follow these easy steps to learn how to optimize content marketing efforts:
Content marketing usually revolves around a target audience. As a comprehensive profile of your ideal audience, personas describe the characteristics of the consumers or businesses you are trying to target.
Perform market research and interviews of current and prospective customers to create a profile that lists target demographics, job titles, incomes/budgets, industries and more. With a persona, tailor your content to speak to your audience, address their pain points and position yourself as the solution.
Use analytics tools to research the best keywords and topics to use for content marketing. Find out the monthly search volume and competitiveness of these search phrases. The topics should relate to your products, services, industry or audience interests.
Additionally, investigate how your competition is doing with keyword rankings, content creation, and performance. You need ideas of how to improve your own content to be better than your competitors.
Your business goals, such as raising awareness or generating more leads, are crucial to develop your content marketing plan. The types of content you use to execute your plan will depend on your specific goals.
For example, if your goal is to increase leads per month, your strategy could be to create a white paper that describes best practices in your industry and contains the topics and keywords from your previous analysis and research. Then you would create several pieces of content to support and promote this resource, including a landing page with a form and emails with links to the white paper page.
The landing page could offer the content piece as a free download, using a call to action, in exchange for lead information filled out on the form. As a result, your content choice was a significant factor in meeting your original goal of generating more leads.
After carefully developing your content and distributing it through your marketing channels, analyze key performance indicators associated with site performance, search engine optimization, social media and other sources of traffic. Use this data to grow from mistakes and invest in content that drives traffic and revenue.
Here are the pros of content marketing:
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Get Started NowSome of the popular examples for content marketing, include:
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Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.