What Is a Gmail Verification Badge? A Guide to Google Verified Badges

Updated on May 17, 2023

3 min to read

Head of Marketing @ Vista Social

Published May 17, 2023

What Is a Gmail Verification Badge? A Guide to Google Verified Badges
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ICYMI: Google has launched Gmail verification badges!

Verification badges have been a hot topic since Elon Musk took over Twitter and started making users pay for them.

More social networks started to adopt this trend – Instagram, we’re looking at you! 👀

Gmail Verification Badge

But, now Gmail users will start to notice these verification badges directly in their inbox.

Keep reading to find our what a Gmail verification badge is and what are the benefits!

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Table of contents

What does Gmail verification mean?

Gmail’s new blue verification badge is all about trust and authenticity. It means that the sender has been verified as owning the email address and brand logo they’re using.

It’s part of Gmail’s existing Brand Indicators for Message Identification (BIMI) feature, which has been around since 2021. This feature requires senders to use strong authentication and verify their brand logo to display it as an avatar in emails.

Now, with the introduction of the blue checkmark, you’ll know at a glance that the sender is legit and not an impersonator.

Essentially, Gmail’s new blue badge is like the Instagram verification badge, but for your inbox. It’s all about creating a safer and more authentic email experience.

So keep an eye out for these blue checkmarks – they’re rolling out across both Workspace accounts and personal Google accounts as we speak! 👀

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Who can get verified on Gmail?

First things first, it’s important to note that the blue verification badge is linked to Gmail’s Brand Indicators for Message Identification (BIMI) feature.

This means it’s primarily designed for companies and organizations who send out emails to their clients or customers.

If you’re a brand owner and want to get your very own blue checkmark, you’ll need to meet a few important criteria. Here’s a quick rundown:

  1. BIMI (Brand Indicators for Message Identification): You need to adopt this open standard that allows email senders to use their brand logo in emails. It helps give email recipients and email security systems increased confidence in the source of emails.
  2. VMC (Verified Mark Certificate): You should obtain this digital certificate from a trusted certificate authority that verifies logo ownership.
  3. DMARC (Domain-based Message Authentication, Reporting, and Conformance): Implement this standard to help email security systems filter and separate real messages from potentially spoofed ones.

Once you’ve got these in place, and your emails pass Gmail’s normal anti-abuse checks, your brand’s verified logo will start showing next to your emails.

6 Benefits of Gmail Verification

Let’s dive right into the juicy benefits of Gmail’s verification badge. If you’re a brand or a business, here’s why you should be doing the happy dance right now:

  1. Credibility Boost: Just like that blue check on Instagram, Gmail’s verification badge adds a layer of authenticity to your brand. It tells your customers that your emails are legit and they’re actually coming from you.
  2. Bypassing Spam Filters: With strong email authentication, your messages are less likely to land in the dreaded spam folder. This means your important updates or promotions have a better chance of being seen and read.
  3. Phishing Prevention: The blue badge isn’t just a pretty accessory. It helps prevent phishing by making it harder for impostors to pretend to be your brand. This means better protection for your customers’ sensitive information.
  4. Brand Recognition: With your logo displayed prominently in your emails, your brand becomes more recognizable. This not only helps in building brand identity but also gives your customers a seamless experience across different platforms.
  5. Trust and Confidence: Gmail’s blue checkmark increases confidence in email sources, helping you leverage your brand trust. When customers trust you, they’re more likely to engage with your content and take desired actions.
  6. Better Email Ecosystem: By contributing to a safer and more authentic email environment, you’re enhancing the overall email experience for everyone. This encourages more people to engage with emails, which can lead to higher open and click-through rates for your brand.

So, it’s clear – Gmail’s blue verification badge isn’t just a cosmetic upgrade. It’s a powerful tool that can enhance your brand’s image, protect your customers, and improve your email marketing results.

Psst! Did you know Vista Social is always on the cutting edge of social media trends? See how we rolled out Instagram Story direct scheduling a mere 24 hours after the API update. Don’t miss out on being ahead of the curve – try Vista Social today!

About the Author

Head of Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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