May 17, 2023
3 min to read
Head of Marketing @ Vista Social
ICYMI: Google has launched Gmail verification badges!
Verification badges have been a hot topic since Elon Musk took over Twitter and started making users pay for them.
More social networks started to adopt this trend – Instagram, we’re looking at you! 👀
But, now Gmail users will start to notice these verification badges directly in their inbox.
Keep reading to find our what a Gmail verification badge is and what are the benefits!
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Gmail’s new blue verification badge is all about trust and authenticity. It means that the sender has been verified as owning the email address and brand logo they’re using.
It’s part of Gmail’s existing Brand Indicators for Message Identification (BIMI) feature, which has been around since 2021. This feature requires senders to use strong authentication and verify their brand logo to display it as an avatar in emails.
Now, with the introduction of the blue checkmark, you’ll know at a glance that the sender is legit and not an impersonator.
Essentially, Gmail’s new blue badge is like the Instagram verification badge, but for your inbox. It’s all about creating a safer and more authentic email experience.
So keep an eye out for these blue checkmarks – they’re rolling out across both Workspace accounts and personal Google accounts as we speak! 👀
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First things first, it’s important to note that the blue verification badge is linked to Gmail’s Brand Indicators for Message Identification (BIMI) feature.
This means it’s primarily designed for companies and organizations who send out emails to their clients or customers.
If you’re a brand owner and want to get your very own blue checkmark, you’ll need to meet a few important criteria. Here’s a quick rundown:
Once you’ve got these in place, and your emails pass Gmail’s normal anti-abuse checks, your brand’s verified logo will start showing next to your emails.
Let’s dive right into the juicy benefits of Gmail’s verification badge. If you’re a brand or a business, here’s why you should be doing the happy dance right now:
So, it’s clear – Gmail’s blue verification badge isn’t just a cosmetic upgrade. It’s a powerful tool that can enhance your brand’s image, protect your customers, and improve your email marketing results.
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