The Accidental LinkedIn Influencer: How Jack Pietras Built his Brand on LinkedIn

Engage, engage. Don’t just put out. Don’t work all day on this incredible content and then not engage with the people that took the time to reply to it.

Hey everybody, welcome back to the Beyond Social podcast. I’m Reggie, this is the show where we go behind the scenes on how marketers are doing amazing things on social, and we’re building tools to help support them. Today we’ve got an awesome guest, Jack Petus is here with us.

Welcome Jack, thank you for stopping by. Hey guys, thanks for having me, this is sweet. Absolutely.

So for those of you who may not know Jack, he has been building, let’s maybe not say intentionally, you’ve kind of built a personal brand on LinkedIn. He’s at 7,700 followers within a short amount of time. Almost 6 months right to get there. And I’m excited to kind of dissect and dive into your success story and maybe the people who are listening or watching us can finally understand that you don’t need to overthink your way out of building your personal brand, you just got to do it.

How It All Started: From Agency to Accidental Influencer

Oh yeah, overthinking is your biggest enemy. So let’s, let’s, let’s go back. Like, how, how did this start?

Yeah, so back last year at the end of last year, I was running an agency with my brother-in-law and we were just trying to get more clients, you know, we were in that growth state. And I just started posting on LinkedIn the results that I was getting with previous clients. And I just started gaining followers from that.

People were in awe, they’re like, how are you doing this? And the followers just started growing. And I was like, okay, I took a break from posting for a little bit, because we got so many clients off the bat, we were working on them.

I just kind of took a break from LinkedIn and then we hung up the agency. Kind of took a break from it, we both got really busy, full-time jobs, all that. We didn’t want to obviously waste any client’s time because our time was other places.

So we hung up the agency and just took a slight break. And then I just started posting again, kind of just Throwbacks to results I was getting because I was thinking, maybe you know, I can get some personal brands on. I mean, some personal clients on the side, you know.

And so I just started posting. And then I took a break from that and just started posting like basic social media tips, tricks, and all this and just kind of stuff that I did. And you know, one day I woke up and a post went viral.

The Viral Post That Changed Everything

And it might have been a little controversial, but it went viral and the followers started going. You know, soon I had a thousand, and then 2,000, 5,000, and here we are at 7,700 just 6 months later. It wasn’t intentional, but hey, I’ll take it, you know.

So, did the controversy help or you think it would have happened naturally as well? I, I don’t know if, I know it helped get the exposure. I don’t. I think there are some people that were agreeing with me, but it just kind of started some arguments in the chat.

Whether or not it was over X, the platform formerly known as Twitter, I’m very, very good at that platform because I was very good at Twitter. I really knew how to work the algorithm. And then Elon bought installed X.

Kind of the same tactics apply, you know. There’s new features, all this stuff, but it’s still the same, you know, bread and butter. And I just started posting results that I was getting.

And one post, I think it was, I don’t know the numbers exact, but it was just a screenshot of my analytics for a week that I got for a client. And I mean, this client was a very small Christian-based organization. Like, very niched.

And they just wanted to get their donors up and wanted exposure. So, I just started posting content for them on X. And I mean, 70 million impressions in seven days.

Wow, no ads. And no ads, all organic. I’m only organic.

I don’t do any paid. That’s organic is my specialty. But I posted those analytics and people started just blowing up in the comments saying, you know, some people were saying, yes, X is alive.

Some people were saying X is dead. And it just kind of started this. And then I don’t know if people followed me for future confrontation, if they were, you know, they thought I was going to post more content down the road that would spark this.

The Secret Sauce: The $2 Rule for LinkedIn Growth

But and another thing, that once that post went viral, I had a lot of people DMing me and asking me, how can I get a viral post? How can I do this? And honestly, the, the best way I tell them is don’t focus on virality because yes, it helps, but the thing about it is when you don’t have a lot of followers, let’s say you have like 50 LinkedIn followers or less, the odds of your content going viral on somewhere like LinkedIn is very low.

What would you say is a threshold when you kind of can begin to expect it? I would say between 500 to a thousand, your chances go up. But if you’re very low, and a lot of people that message me, you know, they’re below 100.

And they’re so focused on like their content, which is great, you know, making it all they have incredible content. I’ll read through it and I’m like, wow, this should be going viral. My random LinkedIn thought should not going viral.

You know, you deserve it more than I do. And, um, one of the things I tell them and I started doing this very seriously and I don’t, I don’t remember where I got it from, but I, I pretty much live by it on social and it’s, it’s the $2 rule. You leave your two cents on a hundred other people’s posts a week.

That’s 20 comments a day. And I’m not talking, go into someone’s comment section and use the AI generated LinkedIn. I cannot stand that.

Don’t use it. People can tell. I’m talking three sentences, your thoughts, genuine.

And if you do that 20 a day, five days a week, that’s your two cents. That’s the $2 rule. If you do that consistently On top of posting your high quality content and I was posting once a day, now I’m kind of like, I kind of just post when I want.

I don’t really have a schedule. I try to do once a day, sometimes it’s every other. But keep putting out like your high quality content, but you also have to go out there and network because people aren’t just going to come to you.

Why Community Engagement Matters More Than Content

It just, it doubles your chances of growing 10 times as fast if you just network and outreach while posting quality content. It’s not a megaphone, right? Like this is, this is LinkedIn is built as the network for connecting.

I mean, it’s supposed to be about finding jobs back in the day, right? So it is about connecting people with people as with other social networks. But I feel like even more with LinkedIn, if you don’t do the community engagement, which I guess is what a lot of people call it.

Like, it’s, can you expect to get results realistically? No. Community is like the most important thing you can have. And, um, I see a lot of big creators on, um, LinkedIn or honestly any platform, they post and it just, you know, within five minutes, it’s flooded with just like those AI generated comments.

Everyone wants to be that top one. I get that. But another thing is like, when I, I, I can’t stand when I don’t see creators like replying to their community, or like, they’re, they’re taking the time to comment on your stuff, like give them the time back.

I mean, obviously, if it’s like a, they just put a thumbs up emoji, I’m not going to reply to that. Like, I know why you’re here, you know. But like, you got to engage, you know, reply to your DMs.

The 30-Minute Daily LinkedIn Formula

You can’t just post and shut the app off. I honestly, I don’t do LinkedIn full-time, obviously. I do have a full-time job.

So I try to spend at least 30 minutes a day on LinkedIn. And the first 10 minutes is just coming up with a post, brainstorming. I get that post out.

The other 20 minutes is going to my post from the previous day, replying to everyone, and then doing that, uh, two cents rule on 20 posts. That’s, it’s all it takes is 30 minutes to just do that many genuine connections. And I feel like people think it takes, you know, 40 hours a week to get a personal brand like this.

And no, I’m not a massive personal brand. But, um, it grew fast from this tactic that I used and I recommend it to everyone. It’s literally 30 minutes a day.

You could do more. You could do, I love it. 40 people a day you could comment on their stuff.

But I think that’s the the quickest way. And that’s how I got, you know, some other big creators that I would never have imagined six months ago would comment on my content, you know. But they see me day in and day out commenting on their stuff with genuine interaction.

And they, they pay it back, and you know, when they comment on your stuff, it shows up on their followers feed. That’s true. So you have that higher chance of going viral.

But don’t just, don’t just post out your incredible content and wait for the result. You know, it, I don’t want to say it’s a waste, but like, you gotta, there’s a whole other end to it. You have to be out there in other people’s pages.

What Does “Going Viral” Actually Mean?

Almost sounds like a one of those 5 minute abs kind of mandates, right? So if all you, if you spend 5 minutes a day on your abs, right, you can have the abs, right? So if you can spend 30 minutes a day on your LinkedIn, right, your LinkedIn will grow.

So the recipe seems to be very straightforward. Post some content, honest, genuine, not necessarily crazy good, just something about what you do. Spend time Commenting.

Try to get to that magic 500 to 1,000 threshold of followers and then all sorts of good things can kind of happen. Can you talk about what it means? I guess we talk about viral. What does that mean? How many in relationship to say, somebody having 500 to 1,000 followers, what, what does virality mean?

How do they know that they hit it? Is it, I don’t know, 10,000 views or so many likes? You know, how do you know that it’s viral? Honestly, I guess it depends on the person and the the size of Their account, you know, if someone with uh 100,000 LinkedIn followers gets 500,000 views on their post or it’s like if they’re hitting that daily, you know, that’s not viral for them, but for a smaller account, that’s viral.

Yeah. But in your case, for example, you said you posted something about X and it went viral just to put things into perspective, how many followers did you have at that point approximately? When I posted that one about X, I was at, I want to say, 900 followers and it hit 1.5 million views.

Wow. Dang. And I think that took me to like, obviously it’s a It’s honestly, it’s still getting views I’m sure and I don’t know how many followers I gained from that. I haven’t looked at the analytics from that post M individually in a while.

But I think within the first week, I mean, that one gained me like 1,000 followers alone. And that kind of just starts the snowball effect, right? And then the thing about it is you can get all these followers, but you got to keep them engaged.

Why Engagement Matters More Than Follower Count

Yeah. You know, you can have, and we see it across all platforms, you can have, you know, a few hundred thousand followers, but they get like five comments. You know, that’s not a community.

You know, you. Followers in my opinion aren’t the most important metric. And a lot, lot of people think it is, you know.

Some brands that I’ve done work for, when I was in the agency or running the agency, they were like, we just want to hit 10,000 followers by, you know, this date. And I’m like, you shouldn’t be focused on that because you could have 10,000 followers and no engagement. Right.

You know, if no one’s engaging with your content, what is the point? Right. You see plenty of those brands.

Engagement is so much more important than followers and you know, whenever people message me and they’re like, hey, I want to get where you’re at with followers, I’m like, it’s not about followers. How is your post performing? You know, do people read your message? Do people care about your message? Like enough to comment? That’s the important thing. Do not focus on followers.

And I think that’s the best message you can give someone is just you got to engage. You have to or else your community is just going to die out. I guess followers is one of the metrics.

Doesn’t hurt to kind of pay attention to it, but it’s probably the relationship between the followers and the engagement, that ratio. Right. Um.

Should You Pay to Boost Your Personal Brand?

I guess any in the cases, um, when you’re running ads, does that even apply? Would you see a personal brand trying to run some ads with their own content to try to kind of go viral? I wonder, at least get to that magic threshold of.

Oh yeah. Try to kind of like, uh, get to that magic threshold of that a thousand followers and whatnot. Maybe.

I mean, I’ve definitely seen it, um, more so on Instagram than LinkedIn though. You know, I see people, you know, they’ll, they’ll sell a course or, you know, their ad is like, give me your email and I’ll send you this free PDF on how to grow your socials to a million followers in one month. Like it’s just unrealistic.

But they, they must be working if people are still running them. Um, meta is happy they’re getting the money. Oh my gosh.

But yeah, no, I, I don’t recommend that because most again, if you’re using the ad, if you’re going to run an ad to grow your personal brand, you have to offer something in order for them to follow. Like your ad can’t just be like, hey, I’m Jack and I post this. It’s like, But if you just boost the post, I guess kind of.

Oh, you could do that for sure. Let’s kind of like the boosting because basically what I’m trying to say is that like you said, a lot of people that are reaching out, they have less than 100 followers, right? And chances are going from like 50 to 1,000 is probably very difficult versus subsequently getting from 1,000, like you said, all in one day, you can get another thousand and the snowball and all of that, right? So I wonder if we can, if not recommend that at least sort of suggest the possibility of taking that shortcut, essentially, trying to get from say 20, 30, 50 followers to at least 500 and maybe pay a little bit for that privilege.

Yeah, here’s, here’s the way I look at that is you could boost a post and you could get to those 500 followers. But what are the odds that those 500 followers are genuine and going to engage with you? You know, the thing about going from the, the 50 followers to that 500 bench mark is you are interacting with those people on the way. And then once you get to the 500, well, you have this strong community behind you that can push you to the a thousand, and then that strong community can push you to the 2000, and it’s just a snowball effect.

Where if you’re just, if you and honestly if I I don’t know, I’ve never boosted a LinkedIn post in my life. Does it say it’s boosted? Like, does it say promoted or anything?

Probably does. Most likely does. Yeah, I don’t know if that would turn people off, you know, if they like, “Okay, this guy’s trying to,” you know, they like people that are authentic, and things that are done, I think organic is so much more powerful than paid.

I mean, if you’re growing a brand like a personal brand, if you’re selling a product, obviously paid is better. But I would, I would recommend just doing it the organic way. And it’s going to take extra time, but it just pays off in the long run.

It really, really does because you just, you get relationships going and the people that I had, that I was talking to at when I had 50 followers, I’m still talking to and very close with and they comment on my stuff regularly and repost it and stuff. And it’s like the inner circle. You don’t, you don’t want to lose those people.

Yeah. And if you do it quick and just try to find those shortcuts, you will lose them. There’s a certain discipline that you miss out on as well, right?

By using that shortcut, you don’t develop that muscle memory, that discipline of doing the 20 right a day and everything like that, which you could very easily see that result from the boosted post and like, yeah, I don’t need to do community engagement. It’s all good. And as soon as the money stops trickling over to Microsoft for the boosted posts, the results just, you know.

Yeah, and it doesn’t, it doesn’t just like, um, it doesn’t just apply to personal brands, but then people that are watching this that run other social medias for any brand, like if it’s a company, you know, engage, engage. Don’t just put out, you know, don’t work all day on this incredible content and then not engage with the people that took the time to reply to it.

The Real Benefits of Building a Personal Brand

Let’s talk about the why, right? So you build a personal brand, you’ve got a lot of followers, like what’s the benefit? Here’s, let’s dive into that, you know, I wasn’t in it for the benefits until I, I didn’t even know there were benefits to be honest. Like I didn’t just didn’t know the power of a personal brand.

I’ve been doing social media for like eight years now. Four years professional and then four years before that, I was just doing it for fun. I didn’t even show my face.

I would I would grow these. I’d pick a theme. You know, you want to do travel, you want to do finance, memes, it doesn’t matter.

You post just repurpose other people’s content, give them credit. You grow these brands. And then back when, you know, a drop shipping was big in e-commerce, well, e-commerce is still big, but specifically drop shipping and stuff sell products with these brands and all that.

So yeah, I’ve been in it, in it for a while and I didn’t I never planned on showing my face. And I technically still don’t show my face other than the profile picture. And people tell me, you know, I want to- I want to grow like you did, but I don’t want to do the podcast and I don’t want to film myself.

And I, I DM’d them and I said, well, you have a profile picture showing yourself. That’s all I did. I don’t, this is my first podcast appearance ever.

You famous. Hey. This is my 1,000 followers guaranteed once this goes live.

Hey, that’d be sweet. I just started a newsletter like that’s and I post on that maybe once a week depending. But, um, I’ve, I’ve never never show my face.

And I think that gives them a lot of courage. Um, but to answer your question, um, I I didn’t have any plans of doing this. You know, it just kind of happened.

LinkedIn as Your Digital Billboard

And now I’m really, really seeing the benefits. Um, here’s the thing, I look at LinkedIn as like a resume, but not, not a resume, a billboard. I should say that.

See, you got, you got, I like to use this analogy, you have your one page resume with all your accomplishments. Well, that’s one of those like Billboards that are printed out. You know, they don’t change where you’re at.

This is like one of those electric ones that are always shifting through different ads and like the job I have now, I did not apply for it. They have never seen my resume. They just saw one of my LinkedIn posts, the results I got, DM’d me and I had the job like the next day.

Wow. And that’s what I preach to people is like it’s so powerful. and even if you’re not in it for the personal brand sake, just post about what you’re doing.

And on top of it, you got to pick your niche. That’s the biggest thing. And when I first started, I had, well, I got my real estate license before I did even graduated college.

And my content was real estate and for the first few months and I looked at my analytics and my um, my audience was like 90% real estate agents and then like 10% marketing and social media mixed in there. And I was like, you know what, real estate doesn’t interest me as much. Um, and I mean, there’s not really that much content to post about real estate, you know, and on top of that, you’re always selling something as a real estate agent.

You’re just trying to get clients and all this stuff. And I was like, well, I’m just going to focus up my niche, you know, stop with real estate and just focus on social media. And then the social media grew and now I’m kind of doing, because the job that I work right now, I’m not a social media manager.

I’m the organic marketing manager. So I oversee all marketing. I, I manage a social media team now.

I’m not really hands in on the social media as much, which wasn’t really my plan, but it happened. Um, and I don’t mind it. But, um, I just lost my train of thought.

That’s all good. The results. I mean, the fact that you got this job, yeah.

Brand Deals and Unexpected Opportunities

Through through the results. I mean, if anybody’s thinking through like, Hey, what should I why should I do this? Because I mean, we talk about, you know, we’ve had some interviews and we’ve talked about as we’ve built, you know, advocacy, it’s like, it’s great for the brand if their employees are personal brand enthusiasts and they, they do this because it’ll drive results for the company.

But at the same time, we keep hearing this trend from you, chat with more. It’s like, you can create opportunities for yourself, brand deals. I mean, you know, I want to hear about the Dude Wipes situation there too, because that was pretty cool.

Um, but there’s just so much. Yeah, replacing social LinkedIn profile that replaces your resume. And you are being judged based on the state, right? Of your current resume.

May not apply to all jobs, maybe in the same way. Uh, but I think we live in such a digitized world where I bet that the marketer being relevant on social or irrelevant on social will be a fairly meaningful distinction, right? Can you really hire somebody who has a non-existent presence? Like, you know what I mean? Like it’s almost like, I don’t know, can you hire a personal trainer that does not look fit? I don’t know. Can you hire a a A A, I don’t know, finance advisor, uh, that drives a beat up car?

You know what I mean? Like this has to be some correlation between right your the job that you’re applying as in this case, the social presence. And I’m sure that you get, let’s say if your goal is to get job offers, right, that’s great.

But I’m like, you can, you’re probably getting offers to manage people’s social, business offers, right. I don’t know, endorsements, like, you know what I mean? I’m sure you get a crazy number of variety of different opportunities, right? So yeah, so this is, um, a new resume, right, that everybody must have.

I feel like. Absolutely. Yeah.

And if you want to get into your uh the brand deal, the. Oh yeah, yeah. Let’s talk about that.

Um, I didn’t think you could even get brand deals with a personal personal brand. I always thought it was for other people. But you know, I just, I started my goal was to get clients.

And then I had, I got platform I had people commenting and stuff going viral and brands would pop up out of nowhere. I didn’t necessarily know the brand. You know, they were smaller.

Um, but they would just, you know, message and say, hey, do you want to promote us in one of your posts? I’m not going to mention any names because I’m still in negotiations with sure most of them. But the big one was, uh, I had a post go viral. Um, I don’t know a few weeks ago.

Um, and Dude Wipes commented on it. And there were other brands that messaged me assuming I was working with Dude Wipes. So they wanted to get featured as well.

So, I don’t obviously, I didn’t tell them that I’m not working with Dude Wipes, but now they’re going to hear it. But hey. for a few months, it’ll go live not to the editor after the contract signs, we’ll go live with this episode.

But, um, yeah, no, so it’s, it’s really, really cool that, um, because my, again, my plan was not to make money off of this. It was to Give myself a platform to get new opportunities and such. But now there’s like a whole another stream of income that comes from it.

Getting Started: Don’t Overthink It

And in a short amount of time. And I’m not, I don’t want everyone that’s watching this to think that, you know, it’s going to be six months for everyone. Sure.

Right. I don’t want to, I don’t want to put that unrealistic narrative out there. But I can promise that, you know, if you truly put the effort in and engage and want it, you know, and actually be authentic with your community, you know, don’t, don’t look at what someone else is doing and copy it, you know.

Don’t, don’t copy their style. You just got to be yourself, authentic. It is a personal brand at the end of the day, you know, personal, the word is in there.

It’s not, you know, it’s, it’s different for everyone. Some people’s got their podcast, some people have their just their newsletters. I just post on LinkedIn.

That’s it. And you know, Brands dig that. They dig when there’s a community and a personality around the community, you know.

So that’s, that’s the biggest message I can give people. So if someone is listening or watching us and they’re like, listen, I, I can’t even figure out what to post about. I’m in mortgage, I’m in Insurance, like what, what do you suggest?

What would you tell them? Is like finding ideas, inspiration for just putting those 30 minutes in every day or 10 minutes, I’m going to create some content for myself. Too hard? Maybe, maybe not not overthinking this.

That that’s the biggest thing is just post. I I post about that a lot. I I a lot of my posts are just like, stop overthinking it.

Just hit the post button. You’ll be surprised. If it does bad, you’ll learn from it.

But you’ll never learn if you don’t just post it and you never know what it could have done. So, yeah, just you have to be authentic. And when it comes to the creativity side of it, you know, if you’re not, if you’re one of those people that just post and then turn like close the app, um, there’s no, you’re not going to find other forms of content.

Whereas if you’re if you do that $2 rule that I spoke of and you’re commenting on a hundred post a week, it’s going to just start sparking more creativity in your mind because you’re you’re taking in more content and it just helps. It overall helps.

And you you’ll be thinking of content and then you’ll be like, oh, I saw a post like this the other day. And I’m not saying don’t copy it word for word, but get inspiration from it. You know, take that topic they post about and elaborate on it.

And, and another thing is, um, you don’t have to post, you know, a Bible verse. It doesn’t have to be three Scrolls. Just, it can be, I, I like to post a few forms of each content every week.

You know, there’s, um, I’ll do like Monday, Wednesday, Friday, it’s like a two liner, you know, Tuesday is a long form and then Thursday somewhere in the middle. Um, so just like vary and try everything. Um, don’t let your creativity, you know, be dampened by anything.

You know, just post and be yourself. That’s the biggest thing. You know, don’t look at what someone else is doing and copy their voice because you have your own voice.

So you just have to you just have to use it. Don’t overthink it. 30 minutes a day.

Is X Dead? The Platform Debate

Oh, sounds like an awesome title for the for the for the podcast. I’m going to throw another one in there. This could end up being not the title of the podcast.

The phrase has been getting thrown around a lot. And this is going to be a little bit different than what we’ve been talking about. that X is dead.

Can we wrap up on that concept? Do you think X is dead? No, X is. so. Okay.

I will say this. For organic, X is thriving. For paid, I don’t recommend it.

They the problem is it’s pricier than other platforms but you’re also more prone to getting like um, you pay by the impression and a lot of those can be bots. Um, there’s a lot of bots on the platform. That’s the only problem.

So if you’re if you’re using paid ads, you can bite through your budget very quick and it might not even add up. But I mean, I don’t know how anyone can say it’s dead. You know, I I I look at, you know, getting 70 million organic views in a week, like how is that dead, you know?

Yeah, but I guess back to the personal profile branding though, would you say you have to pick a spot for yourself like make it or should somebody? It’s going to be kind of, would it be more difficult to be on X and LinkedIn for somebody getting started? Is it just better to stick with LinkedIn?

Like, um. Professionals, Um, I think it’s good if you have the time to spread out and just try everything. Um, I don’t, I don’t have a personal account, and I don’t have a personal, I have a personal Instagram, but it’s private and it has like 500 followers.

I don’t, I don’t use it. I don’t have a Facebook. I, I just use LinkedIn.

But I do have like a, um, incognito account on X so I can just scroll and I get my news from there, my updates, you know, it’s kind of what it’s for. Um, but it’s, it’s, I don’t know how this works, but people that I interact with on LinkedIn, I’m seeing their profile in X, which kind of creeps me out a little bit. But I see some like the top creators on LinkedIn are also on X and getting really good, um, impressions.

I forget his name off the top of my head, but I think he’s got like 80,000 on LinkedIn and 40,000 on X. I mean, that’s combined 120,000 audience right there. And then when a brand deal comes to your door, you say, hey, I can promote you cross platform, not just LinkedIn.

So I think it’s definitely, um, smart if you have the time to do so. Um, but I definitely don’t let, if you spread yourself out, don’t let it take attention away from it. It’s hard to give your full on every platform, you know.

If you, um, if you focus on one and really get that growing on like a snowball effect type thing where it’s growing on its own organically, then maybe branch out. Um, but if you have the time to dedicate your full, you know, maybe an hour a day combined to both and you just actually fully engage with both and go for it. But Don’t let it you know, take away from your your main main one.

Final Takeaways: Just Be Yourself and Start Posting

That’s awesome. To summarize my takeaways here are few posts a week, maybe four to five, 30 minutes a day to both create the post as well as to engage like 20 comments, today should probably be a good number. Try to go past that 500 2,000 Threshold of followers.

Stay true to yourself in terms of content and just whatever topic You’ve picked and um, and you should see the results. Yeah. And if you feel like 30 minutes a day is not too taxing on yourself, then consider other networks, consider more experimenting.

Yeah, and you can always, if if you’re seeing results from that, you know, 30 minutes a day and you have time to up it, maybe on some days more than others. Like if you’re just laying down relaxing, go on LinkedIn and you Don’t even have to post, just comment on people’s stuff.

You know, shoot them a message. Someone wants to connect with you. Get to know them in the DMs and then get them to.

And yeah, the, the biggest thing is just to be yourself. You know, don’t, don’t get lost and just just keep pushing. That’s the biggest thing.

It’s just consistency. Yeah. If you if you don’t have that consistency, then it’s not going to happen.

Fantasic consistency. Absolutely. Thanks Jack.

Any final thoughts for listeners or viewers? Guys I would just say be yourself. Post, just post.

Try everything. Don’t get comfortable with one form of content. You know, um, just try everything because you’ll be surprised when something takes off and you weren’t expecting it to.

That’s what happened to me. I had no intention of it going viral and it happened and it just goes on from there. So just, just take the risk and just post it.

Just be yourself. If you want to put yourself out there, put yourself out there. If you want to just be the guy behind the profile picture like I am up until now, go for it.

You know, Start the podcast, start the newsletter. Just be you. And look at that, end up on a business social podcast.

Yes, yes, best one you can be on. Thank you so much Jack, appreciate you for being here with us, making the trip down. Thank you guys for joining us.

If you have a question, if you have a specific topic that you’d like us to see covered. head over to bci.com/podcast and if maybe you want to join Balian I, here on the couch in the studio for an upcoming episode, that’s where you can find us as well. Make sure you give us a like and comment, share wherever you’re consuming this content and we’ll see you next week.