Social Selling vs Advocacy: How to Maximize Sales for Realtors

How can your agents expand their social reach to close more deals. In this fast-paced world of real estate, standing out and building trust in the community is key. So, how can harnessing the power of advocacy be your ultimate tool for transforming your agent’s social media presence into a powerful sales engine? Let’s dive in.

How Advocacy Amplifies Your Brand Reach

Advocacy empowers your agents to share engaging content directly from your Vista Social account to their personal social channels. This amplifies your brand’s reach and authenticity. Your agents can easily share listings, market updates, and local insights, which not only enhances their visibility but also builds trust with potential clients.

The Sales Benefits of Personal Network Sharing

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So, how does this benefit sales? Sharing through personal networks means your content reaches more people. Every post has the potential to connect with a broader audience and the potential clients of your agents, all within their local network.

Personal connections matter. When employees share their insights, relevant industry news, or listings, it feels more authentic. People are more likely to trust recommendations from their colleagues and friends than from traditional advertisements from an organization, which can ultimately lead to better sales conversion rates.

Tracking Performance and Refining Strategy

With Vista Social’s advocacy program, you can analyze the performance of each of the posts you’ve made available. See what your team shares or engages with and understand what resonates with the audience to help refine your strategy. A strong advocacy initiative can also foster a sense of ownership and pride among teams. When they get involved, they’re not just selling properties, they’re helping connect the community with their expertise.

Getting Started with Advocacy

So if you’re looking to maximize your agent sales, leverage the power of Vista Social’s advocacy platform. Unite your team, amplify your message, and watch your business thrive. Want to learn all about how you can set up your advocacy program and start posting? Check out this next video to see just how easy it is.