AI for Content Marketing: Triple Your Creative Output
AI for content marketing refers to integrating artificial intelligence technologies into the content creation and distribution process.
Top Benefits of Employee Advocacy: w/ Tips
Employees advocating for your brand can act as social proof—encouraging people to buy your products or join your company because others do.
New
How to Choose the Best Social Media Platform for Your Brand
Unlocking your brand’s full potential starts with choosing the right social media platform!
Updated on December 18, 2024
5 min to read
Head of Marketing @ Vista Social
Published December 17, 2024
In 2025, social media success isn’t about shouting louder, it’s about getting more voices to join the conversation. Employee advocacy, the strategy of turning your team into trusted brand ambassadors, has evolved from a nice-to-have tactic into an indispensable driver of brand reach, trust, and earned media value (EMV).
According to a recent study, content shared by employees receives 2x more engagement than content shared directly by brands. Combine that with the growing skepticism around paid ads and polished campaigns, and it’s clear: employee advocacy is a game-changer for brands looking to cut through the noise.
In this blog, I delve into fresh, non-mainstream strategies to start and scale a social media-focused employee advocacy program in 2025.
From leveraging platforms like LinkedIn to maximizing EMV, these tips will set you up to thrive in the year ahead. Plus, we’ll show you how Vista Social — social media’s best-kept secret for brands and agencies — can help you streamline and scale advocacy efforts like never before!!! Hoorah!
The social media landscape is more competitive than ever. Organic reach is shrinking, ad budgets are tight, and audiences are growing weary of overtly branded content. This is where employee advocacy shines.
In short, employee advocacy is a scalable, cost-effective way to drive both brand awareness and engagement in 2025.
[Must Read: Employee Advocacy: 14x Your Brand Reach on Social Media]
Employee advocacy isn’t something you can force. For it to succeed, it needs to be woven into your company culture.
How to start:
Example: A marketing agency offers training sessions for employees to enhance their LinkedIn profiles. By empowering team members to share professional content, the agency sees a measurable uptick in both engagement and inquiries.
LinkedIn is the cornerstone of employee advocacy in 2025, particularly for B2B brands. With its professional audience and algorithmic emphasis on personal connections, it’s the perfect platform for driving authentic engagement.
Best practices for LinkedIn advocacy:
Example: A SaaS company’s sales team shares monthly LinkedIn posts breaking down product benefits in simple terms. This humanized approach generates hundreds of leads over a quarter, proving that authenticity sells.
Pro Tip: Use Vista Social’s advocacy tools to track which employee posts generate the most engagement and optimize content accordingly.
One of the biggest mistakes brands make is flooding employees with cookie-cutter content. Generic posts won’t resonate with diverse personal networks. Advocacy works best when it’s authentic and varied.
How to keep it fresh:
Example: A fintech company launches a campaign where employees share “why I joined” stories, highlighting the company’s mission and culture. The posts attract thousands of engagements, boosting both brand awareness and recruitment efforts.
Earned media value is the true ROI of employee advocacy. Every time an employee shares content, it amplifies your brand’s reach without costing you a dime.
Try Vista Social for Free
A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started NowHow to calculate EMV:
Example: A retail brand measures the EMV of its advocacy program using Vista Social’s analytics tools. Over a quarter, the program generates $20,000 in equivalent paid reach — all from organic employee posts.
Pro Tip: Highlight EMV results in internal reports to showcase the tangible impact of advocacy programs.
Advocacy programs often falter when employees feel like it’s “just another task.” The key is to make participation rewarding and meaningful.
Creative incentives:
Example: A healthcare company hosts a quarterly advocacy challenge, rewarding the top three employees with additional PTO days. Participation doubles, and engagement skyrockets.
Running an employee advocacy program manually can quickly become overwhelming. That’s where Vista Social comes in — offering a comprehensive set of tools to make advocacy easy, efficient, and scalable.
Vista Social features for advocacy:
With Vista Social, your advocacy program won’t just function, it will thrive. 🙂
AI isn’t just for content creation — it’s a key driver of efficient advocacy programs.
How AI can help:
Example: A tech company uses Vista Social’s AI-driven recommendations to refine its advocacy strategy. Engagement jumps 30% in a single quarter, with employees spending less time managing their posts.
In 2025, employee advocacy isn’t just a tactic, it’s a competitive advantage.
By turning your team into brand ambassadors, you can drive authentic engagement, expand your reach, and generate EMV that paid campaigns can’t match.
But advocacy success doesn’t happen by accident. It requires strategy, tools, and consistent effort. With Vista Social, social media marketers can streamline every aspect of their advocacy programs, from content creation to performance tracking.
Join us in this new era of social media marketing. Start with Vista Social: the platform trusted by brands and agencies that mean business.
Learn more about Vista Social’s Employee Advocacy feature.
P.S. If you’re new around here, Vista Social is a feature-packed all-in-one social media management platform built to deliver unparalleled value to marketing agencies, freelancers and social media managers. We are the most advanced, user-first platform that sets a new benchmark for collaboration, efficiency, and effectiveness in social media marketing.
About the Author
Head of Marketing @ Vista Social
Sabreen Haziq is a creative marketing leader with a demand generation bent of mind, and loves finding electric and unapologetic ways to connect brands with audiences though education that entertains. With 6 solid years in social media marketing, and with a specialized masters in Social Media Culture and Society from the University of Westminster, London; Sabreen has helped double unicorns scale their social into the millions! Outside of her current role as Head of Marketing at Vista Social, Sabreen is a podcast host of the premier self-improvement podcast called, The Lavender Fix.
Our newsletter is packed with the hottest posts and latest news in social media.
You have many things to do.
Let us help you with social media.
Use our free plan to build momentum for your social media presence.
Or skip ahead and try our paid plan to scale your social media efforts.
P.S. It will be a piece of cake 🍰 with Vista Social
Subscribe to our Newsletter!
to stay updated on the latest and greatest Social Media news
We promise not to spam you!