Social media comments are like the wild wild west. You really never know what you’re going to come across (or receive)—thoughtful conversations, hilarious remarks, or a gutter of spam. But, learning how to pin TikTok comments can be a quick and easy tactic for social media managers to boost engagement and steer the conversation in a positive light.
With more businesses adding short-form videos into their strategy, colleagues from other departments have become roped into appearing in the content. For some, this can feel awkward or unnatural, and we don’t want our videos to result in anyone facing the wrath of the internet.
Although we hope our posts spark meaningful conversations—that’s not always the case. Sometimes people forget that there are real people behind every social media account or video.
By pinning TikTok comments, you’re incentivizing thoughtful conversation and ditching the overwhelm when moderating your account. Ready to effortlessly boost engagement and create more positive conversations on TikTok? Let’s get right into it!
Have you ever come across a pinned TikTok comment and wondered why the account did that or how to do it yourself? Pinned TikTok comments appear at the top of the comments section with additional text by the author’s name labeled “pinned.”
This allows that comment to appear at the top and guarantees more exposure to that comment—which can help spark discussion and boost engagement.
Leading brands and agencies use the first comment feature in Vista Social to ask a question, tag other users, or share more details to drive likes, shares, and comments!
You can also pin your first comment directly in Vista Social to drive maximum engagement and moderate your post more effortlessly.
Drive more reach and engagement for your TikTok posts by scheduling a pinned comment to go live at the same time as your post. Sign up for Vista Social today to get started!
When you pin a comment, it ensures that it will be the first comment people see when they view your post.
Oftentimes when we see this done, it’s a hilarious comment that deserves more recognition, such as Tony Hawks’ comment on his little brother Mike.
But, it can also be a very easy strategy for busy brands and agencies to curate the right type of conversations on their post.
As we mentioned above, pinning your first comment in Vista Social is a great strategy that can be easily implemented to spark conversations.
If your post is about a new product or feature, your audience is going to have some questions—and they’re typically the 5 W’s (who, what, where, when, and why).
You can use the first comment and pin feature to curate the comments section to get ahead of any questions or concerns from your followers!
This is a great strategy to use on a product announcement because you can discover common questions or concerns and incorporate those topics into your content strategy.
If you choose to opt-out of leaving the first comment, you can pin a TikTok comment on a commonly asked question to prevent any misinformation from spreading on your post.
It can be a challenge to get your customers or clients to leave a review on the places you’d like (i.e., Google My Business, G2 Crowd, Agency Vista)! So, when you naturally receive positive feedback—you’re going to want to let others know.
Why? Because 91% of consumers say, positive reviews make them more likely to purchase from a business. This can help foster social influence for your followers by hearing from advocates who love your business.
Another way to use this strategy is by incentivizing your customers or clients to share their feedback and reward them! You also could partner with thought leaders or creators in your industry and have them share a positive experience with your brand in the comments section.
Moderation is a part of social media management, and it’s super easy to feel overwhelmed managing comments online.
Instead of heading to burnout city, you can curate the conversation on your posts by pinning TikTok comments that spark discussion.
For B2 B’s that struggle to humanize their brand, this helps remind your audience that they aren’t just engaging with a business—but with a whole group of like-minded individuals.
This helps fosters a sense of community in your post, which supports a more interactive, engaging, and educational space for others.
86% of young Americans want to become an influencer. So, when trying to get noticed by others, they are going to comment on a TikTok account with a large following in hopes of getting their comment pinned.
The idea is that by commenting on an account that already receives a lot of engagement, they believe that they can receive more followers, likes, and opportunities themselves.
So, by knowing this information, you can use it to your advantage and incorporate it into your strategy by making it into a contest—”best comment wins” or “first comment gets [x].”
The perceived value would be that they get pinned in your comments section, where they can receive more engagement or exposure.
Ready for stress-free social media management that makes an impact? Find out why more businesses are switching over to Vista Social.
Ready to concur your comments section? Vista Social isn’t your average social media management tool—if you’re looking to get serious about your engagement, we have what you need.
Not only can you schedule a first comment, but you can also pin that first comment to go live at the exact same time as your TikTok post!
Say goodbye to having the TikTok app opened as comments flood in, and hello to giving yourself permission to disconnect.
Sit back and relax, knowing that the right engagement is rolling in, all while putting your social media self-care first!
This helps minimize comments from unwanted accounts, saves you time, boosts engagement, and puts your comment moderation on autopilot.
When picking the right TikTok scheduler, it’s important to think about what features meet your needs. Vista Social offers advanced capabilities to weaponize your social media management and drive real results.
With Vista Social’s Pinned TikTok Comments feature, you can:
It’s a win-win!
With Vista Social’s pinned TikTok comment features, you can effortlessly boost engagement and create more positive conversations on TikTok.
Ready to try it yourself? Pinning your TikTok comments is available on all Vista Social plans. Sign up now and take it for a test drive!
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
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