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Updated on September 13, 2024
6 min to read
Content Writer
Published September 13, 2024
LinkedIn video is no longer just a “nice to have.” It’s a powerhouse tool for building professional relationships, driving engagement, and showing off your brand’s personality in the most compelling way.
Whether you’re looking to boost your personal profile or launching an ad campaign to promote your business, LinkedIn video has something for everyone. But how do you make the most of this format? Let’s break down how to master LinkedIn video!
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When it comes to LinkedIn videos, you’ve got a few different options to choose from. Whether you’re embedding a video from another platform or uploading content directly, each type has its own perks and best-use scenarios.
You’ve probably created videos for YouTube or Vimeo, right? Embedded videos on LinkedIn let you share those masterpieces directly to your professional network. It’s an easy way to repurpose existing content without reinventing the wheel. Just paste the link, and LinkedIn takes care of the rest.
Native videos are uploaded directly to LinkedIn, giving you more engagement power than embedded links. Why? They autoplay in the feed and LinkedIn loves content that keeps users on the platform. You can upload videos up to 10 minutes long, meaning there’s plenty of room to captivate your audience.
If you’re running ads, video is the way to go for maximum impact. You can create video ads up to 30 minutes long that target specific professionals and align with your marketing goals—whether that’s driving awareness or generating leads. LinkedIn offers detailed targeting options, so your video lands in front of the right people.
Want real-time interaction? LinkedIn Live lets you broadcast directly to your followers. It’s perfect for Q&As, behind-the-scenes moments, or sharing live events. But keep in mind, LinkedIn Live requires approval and third-party software to get going.
Think TikTok meets LinkedIn. The platform is testing a vertical video feature akin to Reels and YouTube Shorts. While it’s not fully rolled out yet, it’s a promising new way to grab attention quickly and stand out in the professional crowd.
[Must read: LinkedIn Hashtag Analytics: Tips, Tricks, and Strategies]
You don’t need a fancy studio to create great LinkedIn content. In fact, some of the best-performing videos are simple “talking head” videos—a person speaking directly to the camera, typically from the shoulders up. Follow these steps to get started:
Once you’ve captured your footage, edit it to cut out unnecessary parts and polish the final product. Many free or low-cost editing apps can help with this. Export your video in .MP4 format for the smoothest upload.
Whether you’re on desktop or mobile, posting a LinkedIn native video is a breeze. Here’s how you do it:
If you’re using Vista Social, the process is even smoother. Just connect your LinkedIn account to Vista Social, go to the dashboard, and create your post.
Add your video, customize the captions, and either publish immediately or schedule it for later. Plus, you can set up geo-targeting and even boost your post directly from the platform. For step-by-step instructions, check out the Vista Social guide.
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Ready to boost your results with video ads? Here’s how to set up a LinkedIn video ad campaign:
Production Tips
Optimization Tactics
Cross-Promotion
Share your LinkedIn videos across other platforms like Twitter, Facebook, and your blog. This multiplies your exposure and drives more views back to your original content.
[Must read: LinkedIn PDF Carousels: A Comprehensive Guide with Vista Social]
Need some inspiration? Here are a few ideas to kickstart your LinkedIn video strategy:
Once you’ve posted your video, it’s time to check how well it’s doing. LinkedIn offers analytics on:
By tracking these metrics, you’ll gain valuable insights into what’s working and what needs improvement for future videos.
Pro Tip: Check the performance of your posts in Vista Social by clicking on the post in the calendar, or running a Performance Report.
[Must read: Grow Your Influence, Build Your Brand: 4 Powerful Ways to Use LinkedIn]
Imagine having a personal assistant who not only schedules your meetings but also crafts your messages, responds to your contacts, and provides you with detailed reports on how well you’re doing.
That’s what Vista Social brings to your LinkedIn personal profile. Here’s how we make it happen:
Vista Social’s Vista Social’s support for LinkedIn videos is more than just a feature—it’s the key to unlocking the full potential of your personal brand or business.
As we continue to lead the way in social media management, we invite you to embrace the power of video on LinkedIn and stand out like never before.
In today’s professional landscape, video is essential for making a lasting impression. With Vista Social, managing your LinkedIn video content has never been easier or more effective. Elevate your strategy, engage your audience, and position yourself as a leader in your industry.
Don’t wait—experience the Vista Social difference and transform your LinkedIn presence today. Welcome to the future of social media management. Welcome to Vista Social.
P.S. If you’re new around here, Vista Social is a feature-packed all-in-one social media management platform built to deliver unparalleled value to marketing agencies, freelancers and social media managers. We are the most advanced, user-first platform that sets a new benchmark for collaboration, efficiency, and effectiveness in social media marketing.
Create your Vista Social account now to see what all the buzz is about.
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