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How to Leverage Social Data to Monetize Consumer Relationships

by Natalya

Dec 14

5 min to read

How to Leverage Social Data to Monetize Consumer Relationships

Whether it is a small agency or a large full-service boutique, their goal is to improve the clients’ sales figures, brand awareness, to ensure growth, business development, and, as a result, to increase profits. Any professional marketer’s task is to analyze consumer opinions, find essential insights, and manage the client’s reputation. When developing or revising a social media marketing strategy, social media statistics and analytics are the first things marketers pay attention to. 

Today, in the era of social networks, even personal information ceases to be a secret – people willingly share important events and everyday thoughts with the whole world by posting posts and photos on their pages. As the variety of social data keeps growing, many businesses search for cost-effective options to leverage this data to get a more holistic view of their customers. A digital agency is no exception.

This post will discuss how agencies can use social data to enhance their marketing processes, meet clients’ expectations, and develop their business.

Social Data and Tools to Grow Customer Base

Like any other business, a marketing agency should make itself known and promote its services on social media. The power of social networking is such that the number of worldwide users is expected to reach some 3.43 billion monthly active social media users by 2023. As a rule, companies are willing to share their technical expertise and proudly talk about their achievements.

The most grateful way to get customers is when your merits run ahead of you. It is nice when your clients are satisfied with the results of your work and recommend you as professionals to their surroundings. The loyalty of the referrals is as high as possible. At the same time, an effective agency social media strategy will attract even more clients and encourage your business growth.

When sharing content, you get social data that provides real-time insights like your audience’s interests, actions, likes, and dislikes. For instance, if you see that your case studies boost engagement, use Google Analytics to understand your audience’s actions, average session time, and other metrics while they are on the page. 

Setting Realistic Expectations and Measuring Success

The development of any marketing campaign is conducting the necessary research, the subsequent formation of goals, and a marketing campaign plan. Discussing social marketing goals and social success is the first step in communication with a new client.

Although goal setting is an essential component of effective consulting, clients often have to be guided because they either have lofty goals or do not know where to start. The best way to approach this issue is to show the different client goals and then determine which one is realistic enough to get the greatest return on investment. Make sure the clients know the benchmarks and the metrics you will use to measure success.

Once you connect clients’ profiles in Vista Social, you will get simple, intuitive, and fully automated reports that quickly tell you and your client what is working – and what is not – with your social media efforts. In addition, you will soon gather and explore detailed data to measure results, demonstrate impact, and influence decision-making.

Translating Analytics into a Language, Your Customer Understands 

When businesses decide to work with an agency, they expect the return on their investment, so your ability to demonstrate the ROI using social media reporting is crucial.

Before discussing metrics and KPIs, make sure the client is knowledgeable enough to understand what you are talking about. If not, provide supportive and educational conversation – this will benefit both. If you want to build a long-lasting relationship with the client, you need to turn this experience into something informative and helpful.

Once the client has a basic understanding of metrics, go further to convey a more holistic vision and explain changes over time. But, again, make sure everything is clear to the clients. 

Vista Social social media analytics allows to measure the metrics that matter using an easy-to-understand toolset and demonstrate the value of social data to all stakeholders, colleagues and clients alike, in a format everyone can understand. In addition, comprehensive training and education materials will help to extract actionable insights.

Extracting Business-Critical Insights with Social Listening 

Social media platforms have become a treasure trove of data about the customer experience of interacting with companies, which is no longer a secret. Do you want to know one of the best ways to understand what people are saying about your brand? Then, include social listening in your marketing arsenal!

Vista Social social media listening tools help brands tap into the global social conversation to extract actionable insights, identify industry gaps, and improve brand health. Track and analyze conversations around relevant topics to understand consumer sentiment and brand health.

At first glance, everything is simple: you track social media discussions and comments related to your brand, its products, or services. And then analyze them to understand what can be improved and how to do it.

Note that social listening is not a one-time or periodic event. Instead, this is a continuous process that allows you to constantly receive new information and new ideas to improve the customer experience.

When is the use of social listening especially effective for agencies?

  • Reputation management. If something has gone wrong, you need to find out about it as soon as possible, take control of the situation, and fix it promptly.
  • Competitor analysis. Do you know what they are doing, why their customers love them, and what areas they are stronger than you?
  • Communication with customers. Social listening has already become an essential part of the strategy of many famous brands in the field of customer experience management.
  • Corrections of mistakes. By receiving information about errors in real-time, you can quickly mobilize all the necessary resources to solve the problem as soon as possible.
  • Many other situations. Anti-crisis communications, customer service, brand development management, content management, the effectiveness of marketing campaigns, testing of new ideas, trend research, and more.

Conclusion

Many digital services provide detailed statistics on social networks for SMM analytics, simplifying the analysis and reporting. However, they differ in cost, functionality, and the set of social networks they work with.

Vista Social does not just offer data, tools, and reports. It is a modern, easy-to-use social media management platform that agencies can use to achieve more, learn more, and grow more.

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