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Updated on July 20, 2024
5 min to read
Content Writer
Published July 16, 2024
You can turn your employees into brand ambassadors with a carefully executed employee advocacy program.
Considering your employees’ insider information and familiarity with your company, it makes perfect sense to leverage their authentic voices to boost your brand’s credibility and win new customers.
That’s why it’s crucial to have a solid understanding of how to leverage employee advocacy effectively. Its benefits are substantial, yet implementing an employee advocacy program doesn’t have to be costly.
Continue reading for an overview of the top tips, tools, and programs for a successful employee advocacy campaign.
Employee advocacy is about promoting an organization or company’s brand through its employees.
Employee advocacy can be likened to having an internal team of brand ambassadors who actively share, like, and promote your company across various platforms, including social media and through word of mouth.
It turns your brand messages into collective cheers that reach wider and more engaged audiences.
Employee advocacy can include sharing various content, such as:
Employee advocacy can boost your brand visibility while building trust since people often trust other people more than a faceless company.
Other perks of employee advocacy include the following:
Check out the tools below to help you implement a winning employee advocacy strategy.
Vista Social is a leading social media management platform with everything you need to manage profiles, content, engagement, and employee advocacy like a boss.
With Vista Social’s employee advocacy tools, empowering your team to share your content has never been easier. Here’s how Vista Social elevates your employee advocacy game:
Imagine turning every team member into a brand ambassador with a few simple clicks. Vista Social makes this possible, ensuring that your message is consistently on point and reaches far beyond your immediate network.
Ready to see how Vista Social can transform your employee advocacy strategy? Dive in and watch your social reach soar.
Canva is a graphic design platform with user-friendly tools for creating and editing images, videos, and other content.
You can use the tool to create visual content for your employee advocacy materials.
Some of Canva’s key features that you can leverage for employee advocacy include:
Biteable is an online video-maker that helps you create engaging and on-brand videos.
You can use the tool to create employee advocacy videos, including slideshows, presentations, ads, trailers, logo animations, intro videos, and more.
The tool lets you add music and text to videos and resize and convert files for easy sharing and publishing.
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The tool allows you to set the tone and brand voice. It also includes a style guide feature that provides real-time suggestions aligned with company and industry regulations for your team.
An employee advocacy strategy is a structured plan to encourage and empower employees to share company content across personal and professional social media channels.
Developing a solid employee advocacy strategy can include:
An employee advocacy program aims to motivate and empower employees to promote their company’s brands, services, or products on social media. The program’s effectiveness hinges on employees’ dedication, enthusiasm, and their grasp of what it means to represent the company effectively as brand ambassadors.
To do this, you’ll need to develop a strong employee advocacy program, which can include the following:
An employee advocacy plan is a detailed roadmap that outlines how companies will encourage and support employees in promoting their brands.
Creating a strong employee advocacy plan can include the following steps.
It will depend on what you want to achieve with your employee advocacy programs.
Common KPIs are engagement metrics such as shares, likes, and comments.
If your goal is to turn advocacy efforts into business opportunities, lead-generation metrics can be your best indicators of success.
One good example of employee advocacy is a staff sharing an Instagram post that shows an interesting company project they are working on.
A job candidate sees the post and is encouraged to check out the company and see if they’re hiring.
Instead of paying for ads and other promotions, companies can save money by tapping into their employees and existing resources.
Employee advocacy can significantly boost your reach on social media and other online channels.
Don’t miss out on the power of employee advocacy to raise brand awareness, boost social presence, and expand your reach for more sales and conversion opportunities.
Leverage Vista Social to supercharge your employee advocacy efforts.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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