A Complete Guide to Effect House Branded Effects for Business Marketing on TikTok

Updated on March 27, 2023

3 min to read

Head of Marketing @ Vista Social

Published March 27, 2023

A Complete Guide to Effect House Branded Effects for Business Marketing on TikTok
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ICYMI: TikTok is introducing Effect House Branded Effects to support business marketing on TikTok!

@effecthouse We’re so proud of #effecthousecreator @gracemchoi for getting her Dior skincare effect featured at @dior’s Le Sérum suite during #NYFW ♬ original sound – Effect House

This new solution from TikTok lets you work directly with effect creators to make your own custom Branded Effects.

You can get super creative with your brand elements and even add calls-to-action (CTAs) and custom audience targeting! 🤩

As the first social media management tool to offer TikTok post scheduling, Vista Social has tons of takeaways on how businesses can grow on the app.

Ready to take your TikTok content to the next level? Keep reading to find out how Effect House Branded Effects can help!

Table of contents

Can brands use filters on TikTok?

Absolutely, brands can use filters on TikTok using Effect House Branded Effects, a new solution that supports brands in creating innovative storytelling on TikTok.

TikTok’s Effect House Branded Effects is an expansion of its existing development platform, Effect House, which was introduced about a year ago.

The platform gave creators the power to develop AR effects and expand TikTok’s existing AR effect library.

This competitive feature has helped the app stand out from its competitors and provided a new opportunity for brands to connect with their audience through immersive storytelling.

Brands have started leveraging their impact to tell more creative stories and reach new audiences, using Branded Effects like the ‘A Flavor For Every You’ Bomb Pop game and the Pepsi #NewPepsiHitMeLike Challenge.

@originalbombpop @jalaiahharmon, we’re strapped with headphones and a Bomb Pop in hand😋🎧! Join our #FlavorForEveryYou challenge and show the world your #NotOneThing ♬ original sound – Original Bomb Pop

Brands can work directly with effect creators to make highly customized Branded Effects, including branded elements, CTA’s, and custom audience targeting.

By collaborating with top effect creators, brands can tap into their creativity and ideas to make a unique effect that connects with their audience in a whole new way.

Level-up your TikTok content calendar with Vista Social’s social media management tools. Sign up today for free! 💙✨

What are Branded Effects on TikTok?

Branded Effects are effects sponsored by brands for their advertising campaigns on TikTok.

These effects are super customizable with logos and other branding elements to fit each brand’s specific campaign needs.

Source: Effect House’s website
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By using fun, interactive, and relevant effects, Branded Effects give brands the chance to connect with their audience in a more meaningful and interactive way.

However, it’s worth mentioning that only TikTok’s official marketing partners can create Branded Effects.

Branded Effects vs. Community Effects

Branded Effects on TikTok offer several advantages over Community Effects:

  • Reach a wider audience: Branded Effects allow brands to reach a wider audience through paid branding traffic solutions.
  • Control over brand-safe videos: Brands can control what brand-safe pinned videos appear on the effect detail page.
  • Premium placements: Branded Effects enable brands to place their effects in premium placements on the trending tab.

While both options offer unique advantages, Branded Effects provide a higher level of customization and control, enabling brands to create more engaging and memorable content that resonates with their target audience.

With the ability to promote Branded Effects with paid traffic solutions, brands can further boost engagement and reach a wider audience on TikTok.

How Can Brands Use Effect House Branded Effects?

Branded Effects on TikTok are a great way to create brand awareness and connect with your target audience.

You can create a unique and memorable experience for TikTok users by aligning your brand’s messaging and aesthetic with custom effects.

For example, Microsoft 365 and their agency Superdigital recently turned to the creativity of Effect House to create the WordArt You effect.

@microsoft365 Which style did you get? Tag us in your videos #WordArt #WordArtFilter ♬ Caramel Latte – Prod. By Rose

This campaign was in partnership with Effect House creators Eddy Adams (@eddyin3d) and Jan Trejo (@janmahavan).

The effect ultimately kicked off a global conversation around the nostalgia of Word Art and generated over 126k videos viewed by millions across TikTok.

Brands can bundle Branded Effects with Branded Mission, In-feed ads, Top View ads, or any of TikTok’s standard ad formats.

Additionally, when used in combination with these ad formats, Branded Effects can help brands to:

  • Increase brand awareness
  • Drive engagement
  • Boost conversions
  • Improve brand sentiment

Creators and social media managers can rejoice knowing this solution offers the best of both worlds!

With Vista Social, you can schedule, collaborate, and track your TikTok performance like a pro. Sign up now and start managing your TikTok account with ease!

About the Author

Head of Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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