A Social Media Manager’s Guide to ChatGPT

Updated on October 2, 2023

5 min to read

Head of Social Media @ Vista Social

Published August 3, 2023

A Social Media Manager’s Guide to ChatGPT
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Ready to uncover the ultimate social media manager’s guide to ChatGPT?

As ChatGPT and other AI tools continue to rise, a million-dollar question has come up about the future of social media marketers: will they be replaced?

Our stance is clear: they won’t be replaced. Why? Because effective, creative, and original content thrives on the human touch. It’s that unique spark that sets your brand apart.

That being said, AI tools have their place in optimizing your workflow. So, we’re here to share a social media manager’s guide to ChatGPT – why to consider it and some strategies to get started.

Let’s explore how this powerful combination can take your social media game to the next level.

FYI: Vista Social was the first SMM tool to offer ChatGPT for text generation, meaning we’re always ahead of the game, bringing you the latest features. Try it out today! ✨

Table of contents

What is ChatGPT?

Developed by OpenAI, ChatGPT stands as a cutting-edge AI chatbot meticulously crafted to comprehend and generate remarkably human-like responses.

Engage in interactive conversations, seek valuable information, and explore exciting new concepts effortlessly.

Just type in your prompt, and behold the magic unfold. ✨

Skepticism of AI-generated Content 

From simple definitions and catchy social media captions to comprehensive news articles and engaging blog posts, tools like ChatGPT have stirred a mix of excitement and skepticism in the mainstream.

For instance, while ChatGPT-4 is capable of generating entire pieces of content, OpenAI openly acknowledges that the tool might occasionally produce seemingly plausible but inaccurate or nonsensical responses.

Moreover, concerns about quality and plagiarism arise due to ChatGPT’s use of original content without proper citation.

The key takeaway here is that AI-generated content should not be viewed as a direct copy-and-paste solution. Instead, it can serve as a powerful source of inspiration, a time-saving tool, and an effective way to streamline your workflow (more on that below).

Why Should Social Media Managers Consider Using ChatGPT?

While ChatGPT isn’t here to replace the incredible work of talented social media managers, it opens up a world of opportunities for them to embrace this powerful new tool.

Picture this: Say goodbye to repetitive tasks as ChatGPT steps in to automate them, freeing up time for more creative endeavors.

Use it to kick off brainstorming sessions, igniting a spark of inspiration that leads to exceptional content ideas. Oh, and let’s not forget its ability to summarize crucial information about your competitors, giving you that competitive edge.

With AI on your side, the possibilities are endless – that’s why we’ve put together this social media manager’s guide on ChatGPT to help you get started!

@kohisocial ChatGPT is wild but can it really replace our jobs as social media marketers? #aitoolsforbusiness #chatgpt #aitools ♬ original sound – kohisocial | DIGITAL MARKETER – kohisocial | marketing + biz

As the Head of Social at Vista Social, I first-hand have experienced the time-saving wonders of ChatGPT – it has totally transformed my workflow!

Managing the social media presence of a social media management tool who’s audience is social media managers (say that 10x fast) provides me with a unique perspective.

I had the opportunity to share my personal insights about AI on The Unscalable Podcast hosted by Gavin Hammar.

Click here to listen to the episode.

In the episode titled “How Vista Social are Disrupting a Crowded Market with AI and Rapid Innovation,” I discussed how we infuse authenticity, relatability, and human connection into every aspect of our content.

It has cut my research time in half, allowing me to shift my focus to more challenging and creative endeavors. From brainstorming engaging bullet points for educational posts to optimizing keywords, AI has become an indispensable asset in my day-to-day tasks. Embracing ChatGPT has been a game-changer for me!

5 Tips for Writing Effective ChatGPT Prompts

Ready to take your social media strategy to the next level with ChatGPT? We’ve got you covered with five expert tips for social media managers to craft highly effective ChatGPT prompts:

  1. Be Specific (Not Generic)
  2. Play With Different Tones
  3. Focus On Your Niche
  4. Put On Your Director’s Hat
  5. Fact-Check Your Results
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Tip #1: Be Specific (Not Generic)

Get laser-focused on your content by providing clear and precise instructions to ChatGPT.

Rather than a generic inquiry like, “Which influencers should my brand follow on [social media platform]?”, let’s get more specific to take your brand to the next level.

Say instead, “I’m looking to fill my [social media platform] feed with engaging content focused on [niche]. Can you provide me with a curated list of the top 15 [nano/micro/macro influencers] in this domain? Let’s ensure it’s a diverse mix, incorporating different genders, ages, and races to truly resonate with our audience.”

With this targeted approach, you’ll be on your way to building an influential and inclusive social media presence that captivates your audience! 🌟

Tip #2: Play With Different Tones

ICYMI: ChatGPT is your ultimate AI sidekick, capable of crafting responses in a whole range of tones.

From professional and serious to playful and cheesy, the possibilities are endless when you experiment with different tones. So go ahead and let your creativity soar, all while keeping your content on-brand and engaging!

The best part? It’s a piece of cake! Just add “in [tone type] tone” to your prompt, and voila! A whole new batch of responses will be at your fingertips.

FYI: You can easily generate fresh and captivating social media captions effortlessly with Vista Social’s AI Caption Writer tool.

Tip #3: Focus On Your Niche

Here’s a crucial ChatGPT tip you don’t want to miss: Stay niche-specific!

Our advice is simple: Whenever you engage ChatGPT, remember to mention your niche. This ensures you receive responses tailored to your target audience and avoids irrelevant results.

For instance:

Instead of: “What are the trending hashtags on [platform]?”

Try: “Create a list of the top 10 growing hashtags for [niche] on [platform].”

PRO TIP: Uncover the perfect Instagram hashtags for your account in a flash with Vista Social’s amazing Hashtag Suggestion feature! Save time and boost your reach effortlessly! 🚀

Tip #4: Put On Your Director’s Hat

While this Barbie is not Margot Robbie, its acting abilities are not to be underestimated.

Here’s a savvy ChatGPT tip: Begin your prompt with a simple “act as a…” or “pretend you are a…” to provide just the right context for your desired response.

For example:

Instead of: “Create a LinkedIn post about [topic].”

Try: “Pretend you’re a social media manager in the [industry] brainstorming an educational post on LinkedIn about [post topic]. Give me a bulleted list of three post ideas with compelling CTAs that will encourage comments.”

With this approach, ChatGPT will deliver spot-on responses that meet your specific needs.

Tip #5: Fact-Check Your Results

As we highlighted earlier, ChatGPT, while incredible, might have some errors. That’s why we recommend fact-checking its responses to ensure accuracy.

Here’s our advice: Cross-check the data using Google and run the content through a plagiarism tool to steer clear of any copied content.

But here’s the thing: Even if ChatGPT generates content, resist the temptation to copy and paste it verbatim. That’s a big no-no!

Instead, add your magic touch to align the response with your brand voice, injecting life into otherwise ordinary content. By doing so, you’ll create content that truly stands out and resonates with your audience! 🌟

So, don’t worry, the bots aren’t taking over just yet! But as a social media manager, embracing AI is undoubtedly a game-changer. It’s your secret sauce to stay ahead of the curve, effortlessly manage the nitty-gritty tasks, and absolutely crush it on social media! 🔥

P.S. Vista Social is trusted by over 1.9 million social profiles where they schedule and manage all of their social media content which saves them loads of time. Kill it on your socials by signing up for free today!

About the Author

Head of Social Media @ Vista Social

As Vista Social's Head of Social Media, Alexus Brittain leads the charge in steering the company's organic social media strategies. With a wealth of expertise gained from several years in the field, Alexus is deeply immersed in the ever-evolving landscape of social media, continually staying at the forefront of the latest trends and best practices.

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