Inside SERHANT, the brokerage that runs like a media company.Real estate's social powerhouse.
SERHANT sold $7.1 billion in real estate in 2025 and built one of the biggest social presences in any industry along the way. Their publishing, inbox and reporting for every market run through Vista Social, so we spent a day in their New York office with the team behind it.
SERHANT on social
10M+followers across their accounts
110Mimpressions every month
18state-level Instagram strategies, one for every market
Through Vista Social
42K+posts published through Vista Social since January 2025
38%more content than the next five brokerages combined
2inbox agents, Remi and Leo, working every comment
The business
$7.1Bsold in 2025
6Ktransactions a month
1,700+agents
18states
The story
A brokerage that wins on social, everywhere
SERHANT has more than 1,700 agents with offices in 18 states. They close around 6,000 transactions a month and sold $7.1 billion in real estate in 2025. Social is a big part of how they got there. Ryan Serhant built the brand in public, and the company now reaches 10 million followers and earns 110 million impressions every month, with a separate Instagram strategy for every state it operates in.
Outside the SERHANT storefront in New York, the first stop of the visit.
Keeping a presence that size consistent across markets is a real operation. It used to run out of a Google Sheet, with every request typed in by hand and published one profile at a time. Antonella, the team's content marketing manager for almost four years, remembers it well.
We used to run everything out of a Google Sheet, typing in every single request by hand and then posting it all ourselves. Vista has saved our lives.
AntonellaContent Marketing Manager, SERHANT · Four years on the team
What changed
Before
Requests tracked in a Google Sheet
Every post typed in and published by hand
Assets downloaded, uploaded and copied over for each profile
With Vista Social
One workspace built for getting work done, where every market is planned, published and reviewed
Finished work in ClickUp turns into scheduled posts, with nothing copied or uploaded by hand
Agents run the inbox and the routine work, and bring the team in when it matters
Clear reporting across every account and content pillar
The platform behind the presence
Today the whole operation runs on Vista Social. Finished requests arrive from ClickUp with the final asset, date and profile already attached, so nobody downloads, uploads or copies anything by hand. Profile groups keep each state's strategy separate while the team plans from one calendar. Since January 2025 they have published more than 40,000 posts this way, 38% more content than the next five brokerages combined.
Volume is only half of it. What the team talks about most is insight: seeing performance across every account and every content pillar in one place, so they know which markets and formats are working and can move fast when something takes off.
The marketing team walking us through their setup, under a wall of SERHANT press clippings.
The inbox runs on two agents from the Vista Social directory. Remi handles escalation and flags the comments that deserve a personal reply. Leo is more automated: it answers inbound questions and routes people to the right contact for each building, following instructions the team can change in plain language.
“I literally live in Vista Social and click around in it daily, so I'm excited to see the new AI features.”
RachelContent Publishing and Distribution Lead, SERHANT
What's next
The team is now rolling Leo out to new developments and to general content as it goes live. They were already doing similar work with separate tools. Having it inside Vista Social, where the data already lives, means they no longer have to build the bridges between them.
Your turn
10M followers. One platform behind them.
See the publishing, inbox, agents and reporting SERHANT uses every day. Start a free trial, or book a walkthrough and we will set it up with you.
