On Location · Episode 02 · San Diego

Inside ClickUp, the work app used by 20 million people.Three social tools out, one platform in.

ClickUp posts to more than 35 social accounts on every major platform, every day, reaching 3.1 million followers and 150 million impressions a month. Publishing, the inbox, listening and reporting all run through Vista Social now, which replaced three separate tools at a third of the price. Chris Cunningham, Head of Social and part of the founding team, sat down with us to explain why.

ClickUp on social

3.1Mfollowers across ClickUp accounts

150Mimpressions every month

35+accounts on every major platform, posting every day

Through Vista Social

1/3of what they paid before, for 3x the platform

1platform in place of three tools and 35+ logins

+240%annual social growth

The business

20Musers

5Mteams

The story

A social operation that can't afford to break

More than 5 million teams and 20 million users work in ClickUp, and social is one of the ways new ones find it. The company posts across more than 35 accounts on every major platform every single day. Chris is blunt about the stakes: if the social stack breaks, millions of impressions disappear, pipeline slows and momentum goes with it.

Chris Cunningham at a table with a ClickUp laptop, next to a phone showing an automated DM conversation — Chris Cunningham, Head of Social and a founding team member at ClickUp, walking through an automated DM conversation.

For years the team ran on enterprise platforms, Sprout among them. On paper they covered everything. In practice ClickUp had three tools taped together. Reporting meant exporting CSVs and stitching them together by hand, listening was an expensive add-on, the inbox lived somewhere else, and every new feature came with another invoice. By Chris's count they were paying enterprise prices to use about 20% of the product, and across 35+ accounts that friction added up fast.

The first thing I thought was, they had everything, the price is great, and they're shipping fast. That, to me, is ClickUp energy. I got 3x the platform for a third of the price.

Chris CunninghamHead of Social, ClickUp · Founding team member

What changed

Before

Three separate tools taped together to cover publishing, listening and the inbox
Reporting meant exporting CSVs and stitching them together by hand
Listening was an expensive add-on, and every new feature meant another invoice
Enterprise prices for roughly 20% of the product

With Vista Social

One dashboard for 35+ accounts instead of 35 logins
One inbox for DMs and comments from every platform
One calendar the whole team plans and adjusts in real time
Reporting, listening, DM automation and AI built in, at a third of the old cost

Everything in one place

Today the team works from one dashboard instead of 35 logins. Every DM and comment lands in the same inbox, everyone plans from one content calendar they can drag and adjust in real time, and one reporting layer shows what is working before they put more behind it. Listening is built in rather than bought on the side.

DM automation was the piece they could never land before. ClickUp had tried to run it through a separate tool but couldn't get it approved by legal. With automation built into Vista Social, the team sends automated replies, collects leads and shares links from the same place they do everything else.

Chris Cunningham at a round table with a ClickUp laptop, in front of a Vista Social screen — Chris walking through the workflows Vista Social now covers for his team.

Chris Cunningham talking through ClickUp's social setup — Chris walking through the workflows Vista Social now covers for his team.

What Chris values most is the time it gives back. The AI is trained on ClickUp's own data, so their social media manager no longer has to answer everything herself. It helps protect the brand voice, flags safety issues, summarizes conversations, builds reports and can respond for the team. Every workflow they had is supported, plus a few they didn't know were possible, and the team now spends a fraction of the time it used to on a social operation this size.

“We vet every single tool that comes into our stack. Vista Social is a gem. Not everyone's onto it yet, but trust me, soon they will be.”

Chris CunninghamHead of Social, ClickUp

What's next

ClickUp ships constantly, and Chris expects the same from every tool in its stack. Each time he checked back in on Vista Social, something new had dropped. His advice for B2B teams running social at scale, who are tired of paying for separate tools and jumping between them, is to do what he did.

Your turn

35+ accounts. 3.1M followers. One platform.

See the publishing, inbox, automations, listening and reporting ClickUp runs on every day. Start a free trial, or book a walkthrough and we will set it up with you.

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