A UTM code is a basic piece of code added to the ending of a URL to aid in tracking the performance of social media and content campaigns. There are 5 URL parameters you can choose from for tracking, which include: Content, term, campaign, medium and source.
The categories you measure through UTM codes are located in analytics and reports, giving you a more precise overview of your tracked dimensions and marketing performance. Google’s URL builder offers a fast and easy way to create UTM codes. The steps are as follows, first add your website address and choose your campaign parameters.
A UTM code will look like this:
UTM codes are split into two components:
There are different tracking codes which measure different aspects of tracking.
A UTM code is a useful way to track more information about your campaigns using Google Analytics.
With unfettered access to URL tracking solutions, you’ll be able to:
Prior to UTM codes, it was difficult to track content variables in A/B testing. However, with a tool like Vista Social and a foundational knowledge of UTM parameters, your can take control of your web presence in a powerful way.
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