Social Listening Made Simple: How to Use It for Brand Growth
Learn why social listening is no longer just for big brands and how Vista Social makes it affordable for creators, agencies, and small businesses.
How Something Social Saved 75% of Their Time and Increased Revenue by 15%
See how a fast-growing agency improved operations, cut down hours of manual work, and unlocked new revenue opportunities with Vista Social.
New
50 Unique Social Media Ideas for Consistent Content Creation
Discover 50 unique social media post ideas to engage your audience, grow your brand, and maintain a consistent content strategy with ease!
UTM code
A UTM code is a basic piece of code added to the ending of a URL to aid in tracking the performance of social media and content campaigns. There are 5 URL parameters you can choose from for tracking, which include: Content, term, campaign, medium and source.
The categories you measure through UTM codes are located in analytics and reports, giving you a more precise overview of your tracked dimensions and marketing performance. Google’s URL builder offers a fast and easy way to create UTM codes. The steps are as follows, first add your website address and choose your campaign parameters.
A UTM code will look like this:
UTM codes are split into two components:
There are different tracking codes which measure different aspects of tracking.
A UTM code is a useful way to track more information about your campaigns using Google Analytics.
Try Vista Social for Free
A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started NowWith unfettered access to URL tracking solutions, you’ll be able to:
Prior to UTM codes, it was difficult to track content variables in A/B testing. However, with a tool like Vista Social and a foundational knowledge of UTM parameters, your can take control of your web presence in a powerful way.
stronger relationships on social
Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.
By continuing to use this site you consent to the use of cookies in accordance with our cookie policy.