AI for Content Marketing: Triple Your Creative Output
AI for content marketing refers to integrating artificial intelligence technologies into the content creation and distribution process.
Top Benefits of Employee Advocacy: w/ Tips
Employees advocating for your brand can act as social proof—encouraging people to buy your products or join your company because others do.
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How to Choose the Best Social Media Platform for Your Brand
Unlocking your brand’s full potential starts with choosing the right social media platform!
Rich pins are an SEO-focused part of Pinterest. Designed to raise brand awareness, rich pins add more context to your posts. Using code, rich pins pull metadata from the website pages that they link to.
93% of people use Pinterest to plan purchases. Rich Pins provide leads with useful information about your products and services.
There are several types of rich pin. Each option is designed to support a certain kind of content:
For many companies, the most valuable rich pins will be product and article pins.
Rich pins draw metadata from your website. To use rich pins productively, you’ll need either knowledge of meta tags or an app that helps you use them. SEO plugins like Yoast allow you to organize metadata on articles and website pages. Once you have your metadata ready:
Pinterest is a highly valuable social media platform. There are over 2 billion monthly searches on Pinterest. The platform also usually drives 5% of all referral traffic. Rich pins are an opportunity to take full advantage of the benefits of Pinterest.
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55% of Pinners use Pinterest to find and shop for products. Today’s customers prefer to plan their purchases carefully before spending money. Pinterest rich pins provide your clients with information to help them make informed decisions.
Price information allows pinners to plan their purchase. Additionally, the presence of useful content improves the credibility of your brand.
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Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.