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While most probably know the term return on investment (ROI), return on relationship is a more current concept coined by CMO of Brand Innovators, Ted Rubin. ROR is an idea built on the social media era and the opinion that connections with customers usually cause significant growth for today’s businesses.
Like social ROI, return on relationship is a method of measuring business success. While net ROI is indicative of the positive results of your efforts in financial data, ROR applies to the value that you get out of building and maintaining connections with customers. This value comes in the form of:
A business that hopes to build a company supported by loyal customers who are willing to promote the organization through word of mouth (WOM) marketing needs a considerable level of ROR. According to Rubin, return on relationship is centered around sentiment monitoring, organic engagement, and community management efforts.
A lot of companies today have their own social media pages, but they may not be getting any notable ROR from those pages. Many brands log onto social media and begin posting pictures and videos without any significant strategy. To concentrate on ROR, you’ll need to think about how each of your social media efforts is providing value for your followers and your brand.
Return on relationship puts value back into the “social” part of social media. Often, you will engage in having conversations with your followers, getting back to their requests and delivering the content they’re looking for.
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Get Started NowAs with many social media strategies, ROR needs diligent planning. The first place to start is shifting to a customer-centric focus that prioritizes your people first. Instead of considering your social campaign’s value within the criteria of the profit it can deliver, examine the power of relationships.
To generate ROR, you’ll need to:
stronger relationships on social
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