Sharing and making content is a key part of social media marketing. A Regram is an useful way to share content on Instagram. Regramming allows brands to disseminate another user’s posts on their own feed, parallel to retweeting. The main contrast between Regramming and retweeting is that Instagram doesn’t have a dedicated button to support the Regram.

Businesses can Regram content either manually, or via third-party tools like Vista Social. Instagram intentionally evades giving companies a path to immediately share content since they want social content to be genuine and “in the moment.”

Regram etiquette

Brands Regram content to sustain their brand reputation or credibility. Regramming a post by a social influencer that shows that someone wearing or utilizing your product is a beneficial form of social proof. 

Regramming comes with a series of unique concerns for companies to consider, however. Unlike with Facebook and Twitter, Regramming Instagram content means re-sharing someone’s photography. It’s critical for brands to confirm they’re not stealing the assets of another social media account. This means companies must:

  • Credit the original user by tagging the content creator: The #Regram hashtag is a popular addition.
  • Ask the content creator for consent to repost and respect the judgment that individual makes: Usually, permission to Regram will be dependent on how you plan to employ the content.
  • Comply with any guidelines the original creator has: This means not editing or changing the content in any way and respecting the creator’s wishes.
  • Flatter the content creator when Regramming: Let your audience know who created the piece and why you value it.
  • Go beyond the Regram: Don’t rely entirely on Regrammed content for your Instagram profile. Remember to create and share unique posts too.
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How to regram

There are different ways to Regram content. One of the most favored options is to Regram manually. To Regram manually, take a screenshot on your smartphone of the content you want to use and click on the camera button to upload the screenshot to Instagram. Make sure to crop the image, so you leave out everything but the original image. Instagram’s native tools make this simple.

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