Pinterest is an photo/image-focused social media platform with over 200 million monthly users.
The channel is similar to a digital scrapbook, where users share inspiration, motivational pictures and ideas. Much more than just a place to save ideas, Pinterest has also emerged as a valuable marketing tool. 87% of Pinterest users say they have purchased a product they have seen on the site.
Pinterest has a number of features that can’t be found on other social channels, including pins and boards. A Pinterest board is the heart of a user’s virtual image collection.
Unlike usual pictures posted on Facebook or Instagram, your Pinterest Pins are organized on boards. A Pinterest board is a collection where users save specific pins. Usually, each board has its own theme or purpose. For example, you may have a social media management board or a graphic designs board.
Your Pinterest profile is comprised of multiple boards that cover each of your interests. As time goes by, users either add extra content to their Pinterest boards or make new ones.
Pinners (the other users on Pinterest) follow your Pinterest account or the niche boards that interest them the most.
To make a Pinterest board, sign into your account and select the Add+ button in the upper right corner of the page. A pop-up box will come up that allows you to choose between either adding a pin, uploading content, or making a new board.
Choose Create a Board and the platform will ask you to submit the necessary information about the content you’re going to be collecting. Choose a category such as “Wedding”, name your Pinterest board and choose who should have access to the board. There’s an option for only you to pin, or for your friends and contributors to contribute material too.
Pinterest boards with straightforward and clear names generally grab attention the most. It may be worth using general SEO principles and keywords where necessary.
Figuring out what to include on your Pinterest Board depends on your business and social media goals. Some of the best ways to use your Pinterest boards include:
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