Social Listening Made Simple: How to Use It for Brand Growth
Learn why social listening is no longer just for big brands and how Vista Social makes it affordable for creators, agencies, and small businesses.
How Something Social Saved 75% of Their Time and Increased Revenue by 15%
See how a fast-growing agency improved operations, cut down hours of manual work, and unlocked new revenue opportunities with Vista Social.
New
50 Unique Social Media Ideas for Consistent Content Creation
Discover 50 unique social media post ideas to engage your audience, grow your brand, and maintain a consistent content strategy with ease!
Key performance indicator (KPI)
A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes.
How to Measure KPIs
Without bench-marketing efforts, it’s harder to measure success. Follow these five steps to measure KPIs:
1. Set Business Goals
Before going through the process of collecting data and analyzing KPIs, you must have a plan to measure your performance by defining your business objectives. These can include growing brand awareness, increasing your social media presence or improving conversion rates.
2. Decide on a Marketing Strategy
Your marketing strategy and the techniques and tools used will not only help you achieve your goals, but influence the KPIs used to monitor performance. For example, if you want to use social media marketing as one of your channels, use the example KPIs listed below.
3. Select Key Performance Indicators
To avoid information overload, pick a certain number of KPIs to monitor and report. These KPIs will align with your business goals to help you understand if you are meeting your objectives.
4. Organize & Segment Your Data
Various analytics tools provide a way to segment the data to make it easier to gauge changes in KPIs and determine the causes. Examples of segments include devices/operating systems and characteristics of users.
5. Provide Targets for KPIs
Finally, decide on numbers for the goals you want to hit. Do you want to increase conversion rates by 7% in a quarter? Are you looking to grow your follower amount by 500 at the end of the month?
Pros of Measuring Key Performance Indicators
Here are the pros of measuring KPIs:
- Follow customer interactions throughout the buyer’s journey
- Enhance future measurement plans and campaigns
- Report on goals and outcomes
- Troubleshoot problem areas with site performance and more
Here are some examples of KPIs often tracked in digital marketing pillars:
Site performance/user experience (UX)
- New visitors vs. returning visitors
- Pages per visit
- Total page views
- Bounce rate
- Average session duration
Search engine optimization (SEO)
Try Vista Social for Free
A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started Now- Clicks
- Click-through rate (CTR)
- Backlinks
- Organic search traffic
- Referral traffic
Social Media
- Likes
- Shares
- Comments
- Mentions
- Reach
Conversions
- Lead conversion rate
- Cost per lead
- Cost per acquisition
- Customer acquisition cost
- Lifetime customer value
stronger relationships on social
Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.
Copyright © 2025 Vista Social LLC. All Rights Reserved.