Influencer marketing is a type of social media marketing of promoting and selling products or services through individuals, or influencers, who are capable of driving action from your target audience.
Influencers who share the values of a brand and their customers can bridging the gap between both entities. While influencer marketing is highly popular today, it isn’t new. Influencers in the form of athletes, celebrities, and even political leaders have driven conversions for decades.
Today, businesses in every industry leverage the potential of influencer marketing. Approximately 83% of marketers who used influencer marketing said it was an effective form of marketing.
Influencer marketing is an “inbound” form of advertising. This means that the strategy draws leads and customers to you, rather than asking your company to seek them out. Influencer marketing leads to:
Influencer marketing campaigns start when businesses establish connections with people who motivate and inspire their customers. Influencers come in the form of industry thought leaders, micro-influencers, and celebrities. No matter who your brand chooses to connect with, remember to:
stronger relationships on social
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